Union Plaza Senayan is an American Bistro restaurant located in the Plaza Senayan Mall, South Jakarta. This study aims to determine the influence of the restaurant's image on customer visit intention and whether there is an effect between the two variables. The research uses quantitative method involving validity tests, reliability tests, classic assumption tests including normality tests and heteroscedasticity tests, simple linear regression tests, and hypothesis tests including t-tests and the coefficient of determination. The survey was conducted with 100 visitors of Union Plaza Senayan as the respondents. Based on the tests conducted, the average value of the Restaurant Image variable (X) was 4.45 (very high) and the average value of the Visit Intention (Y) was 4.474 (very high). The t-test results showed a value of 0.00, which means >0.05, indicating that the Restaurant Image variable (X) has an influence on the Visit Intention variable (Y). On the coefficient of determination (R²) test, it is resulted in a value of 0.647, suggesting that the Restaurant Image variable (X) has a 64.7% influence on the Visit Interest variable (Y). The simple linear regression test showed a result of 0.611, meaning that the restaurant's image has a positive influence on visit interest.

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