Abstract: Restaurant is a supporting facilities in the course of tourism. This paper’s purpose is to search about the relationship between store atmosphere and about a consumer’s decision to revisit to Fraya Restaurant, Aloft South Jakarta. The reason of this study was conducted was because store atmosphere could affect the minds of guests and help them decide whether to come back to Fraya Restaurant or not. The collection of data was carried out with distribution of questionnaires to 100 respondents who had come to visit Fraya Restaurant, Aloft South Jakarta. All of data that has been collected from the questionnaire will be tested using SPSS software. T-test result obtained the store atmosphere is 13,509 > 1,984 so there’s an influence between the two variables used here. Meanwhile, the coefficent determination test said that the adjusted R square result of 0,631 and that means store atmosphere is able to explain the revisit intention variable in 63,1%. Conclusion that we can get from this study is that there’s a big influence between store atmosphere and revisit intention by guests to Fraya Restaurant, Aloft South Jakarta.

Keywords: store atmosphere, restaurant, revisit rate

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