Vincent, Youngky

• Vol 4, No 2 (2024): Jurnal Digismantech (Digital Business Management and Technology) - Articles
  The Role of FOMO, Personalization, and Social Sharing in Driving Customer Engagement and Brand Loyalty: Insights from Spotify Wrapped in Indonesia
  Abstract  PDF

RECOMMENDED TOOLS

INDEXED BY

p-ISSN 2798-1819

e-ISSN 2798-0189

UNIVERSITAS BUNDA MULIA PRESS
PROGRAM STUDI BISNIS DIGITAL
Lantai 6 Kampus Ancol - Universitas Bunda Mulia
Jl. Lodan Raya No. 2, Ancol – Jakarta Utara 14430, Indonesia
Telp: +62 21 692 9090 ext.1624
Email: digismantech@ubm.ac.id