Lendo, Fresi Beatrix

• Vol 4, No 2 (2024): Jurnal Digismantech (Digital Business Management and Technology) - Articles
  The Role of FOMO, Personalization, and Social Sharing in Driving Customer Engagement and Brand Loyalty: Insights from Spotify Wrapped in Indonesia
  Abstract  PDF

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p-ISSN 2798-1819

e-ISSN 2798-0189

UNIVERSITAS BUNDA MULIA PRESS
PROGRAM STUDI BISNIS DIGITAL
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