Prenuptial agreements: Negotiating women's roles and changing how people think love, commitment, and relationships

Ari Kurnia, Ajenk Ningga Citra, Ruth Putryani Saragih, Idlan Dzikri Mahmudi

Abstract


The topic of Prenuptial Agreements in Television Series (TV Series) has emerged as a phenomenon reflecting a shift in the societal significance of marriage within popular culture. This study aimed to analyze this concept as a trend in popular culture and negotiation methods for women in Marriage with Benefits, broadcast on Viu, employing a qualitative methodology and utilizing Sara Mills’ Critical Discourse Analysis, which includes subject-object positions and viewer positioning. The findings demonstrated that women are frequently assigned subordinate roles: yet, instances of resistance and negotiation illustrate the fluidity of gender power dynamics. TV Series are a key part of popular culture that changes how people think, act, dress, and talk. In light of Baudrillard's concept of Simulacra, the representation of Prenuptial Agreements appears as a simulation of reality, depicting love and commitment in an exaggerated manner, divorced from its original meanings. This is new because it uses Baudrillard's ideas on Simulacra and Hyperreality to look at how marriage is shown in popular media and how media shape people's views about Prenuptial Agreements through fake andmediated images. In the context of hyperreality, Prenuptial Agreements depicted in television programs go beyond mere fiction: they actively influence societal perceptions of love, commitment, and relationships.

Keywords


Marriage Agreement, Popular Culture, Sara Mills, Simulacra

Full Text:

PDF

References


Ardia, V. (2014). DRAMA KOREA DAN BUDAYA POPULAR. Lontar Jurnal Komunikasi .

Asy’ari, M. F., & Amelia, A. R. (2024). Terjebak dalam Standar Tiktok: Tuntutan yang Harus Diwujudkan? (Studi Kasus Tren Marriage is Scary). Jurnal Multidisiplin West Science, 3(09), 1438–1445. https://doi.org/10.58812/jmws.v3i09.1604

Choiron, N. F., & Eliyanah, E. (2020). Who Marries Whom On Silver Screen? Religion And Social Class In Marriage Patterns In Contemporary Indonesian Films. Jurnal Studi Pemuda.

Darmawan, H. (2013, March 13). Kuliah Jalanan Bersama Hikmat Darmawan: Aspek-Aspek Budaya Pop. Common Room.

Fatimah, & Rahma, S. A. (2025). Pengaruh Budaya Pop Global Terhadap Nilai dan Identitas Generasi Z pada Masa Kini. CENDIKIA: Jurnal Ilmu Sosial, Bahasa Dan Pendidikan, 5(1).

Hadylaya, M. H. (2023). Female Representation on Banknotes: A Semiotic Analysis of 2022 Indonesia Banknotes. Jurnal ASPIKOM, 8(1), 109. https://doi.org/10.24329/aspikom.v8i1.1253

Isninadia, D., & Yuhdi, A. (2023). Perspektif Peran Perempuan dalam Film Demi Nama Baik Kampus Analisis Wacana Kritis Model Sara Mills. Jurnal Pendidikan Kewarganegaraan Dan Filsafat, 1(1).

Istiqomah, A., & Widiyanto, D. (2020). ANCAMAN BUDAYA POP (POP CULTURE) TERHADAP PENGUATAN IDENTITAS NASIONAL MASYARAKAT URBAN. JURNAL KALACAKRA: Ilmu Sosial Dan Pendidikan, 1(1), 18. https://doi.org/10.31002/kalacakra.v1i1.2687

Justiatini, W., & Mustofa, M. (2020). Bimbingan Pra Nikah Dalam Mbentukan Keluarga Sakinah. Iktisyaf: Jurnal Ilmu Dakwah Dan Tasawuf.

Khoiriyah, I. M. (2024). Eksistensi Pop Culture dalam Ritual Pra-Pernikahan di Era Post-Truth. AT-THARIQ: Jurnal Studi Islam Dan Budaya, 4(01). https://doi.org/10.57210/trq.v4i01.288

Kotler, P., & Armstrong, G. (2018). Principles of Marketing, 17th GLOBAL Edition (Linda Albelli, Ed.; 7th ed.). Pearson.

Lubis, P. (2023). Analisis Wacana Kritis Perspektif Sara Mills dalam Media Sosial pada Akun Instagram @lambeturah. Jurnal Pendidikan Bahasa Indonesia, 3(1), 55–65.

Mahmudah, Z. (2019). PEKERJA PEREMPUAN DI TAMBANG: BENTUK NEGOSIASI KESETARAAN GENDER DALAM DUNIA KERJA MASKULIN. Jurnal ASPIKOM, 3(6), 1228. https://doi.org/10.24329/aspikom.v3i6.413

Mulyanti, C., & Sari, T. (2021). Interpretasi Kontekstual Hadis Nikah Mut’ah:Studi Kasus Kawin Kontrak di Indonesia. UIN Sunan Gunung Djati Bandung, 375–384.

Piliang, Y. A. (2010). Semiotika dan Hipersemiotika. Matahari.

Putri, I. P., Liany, F. D. P., & Nuraeni, R. (2019). K-Drama dan Penyebaran Korean Wave di Indonesia. ProTVF, 3(1), 68. https://doi.org/10.24198/ptvf.v3i1.20940

Rosydah, A. Q., & Sujoko, A. (2025). Women’s leadership in media representation of Srikandi governor candidates. Jurnal ASPIKOM, 9(1), 125. https://doi.org/10.24329/aspikom.v9i1.1590

UU No. 1 Tahun 1974. (1974). Undang-Undang (UU) Nomor 1 Tahun 1974 Tentang Perkawinan.

Vidiadari, I. S., & Rismayanti, R. (2022). Bridal Shower in Yogyakarta: The Shifting of Meaning and the Shaping of Social Class. ARISTO, 10(1), 104. https://doi.org/10.24269/ars.v10i1.4044

Wisiani, N. L. P., Yasa, I. N., & Dewantara, I. P. M. (2024). Diskriminasi dan Kekerasan terhadap Perempuan dalam Bidara Biduri karya Gde Artawan: Kajian Feminisme Sastra. Lingua Susastra, 5(2), 165–178. https://doi.org/10.24036/ls.v5i2.323




DOI: http://dx.doi.org/10.30813/bricolage.v11i2.8738

Refbacks

  • There are currently no refbacks.


Accredited by:

          

 

Indexed by:

  

        

UNIVERSITAS BUNDA MULIA PRESS

PROGRAM STUDI MAGISTER ILMU KOMUNIKASI
Lantai 3 Ruang Pascasarjana - Universitas Bunda Mulia
Jl. Lodan Raya No. 2, Ancol – Jakarta Utara 14430, Indonesia
Telp: +62 21 692 9090 ext.1317
Email: bricolage@ubm.ac.id; bricolage.mikom@gmail.com

 

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

View My Stats