ABSTRACT
GENTA Magazine was published by student press known as Pers Mahasiswa (PERSMA) of Petra Christian University since January 28th, 1964 and also the oldest campus magazine in Indonesia. GENTA Magazine intended for Petra Christian University community. But, because it is made by the student press, in this paper we tried to focus on the student audience. In principle, GENTA Magazine is an internal media. The study aimed to know about GENTA Magazine's reader’s gratifications, especially the students of Petra Christian University. The students were asked to rate their reason to read GENTA Magazine based on those statements that operationalized in 5-point Likert scale (5=exactly, 1=not at all). The instrument was divided into two parts: the first part, they were asked to answer basic identity (gender and major). And in the final section they were asked about motivations in reading GENTA Magazine that divided again into 3 categories based on Stafford, Stafford & Schkade (2004) meta-categorization of gratification factors (Social Gratifications, Content Gratifications, and Process Gratifications). This research will be value-able to the magazines publishers to adapt with their audience motives and needs from the magazines. The student press, as the publishers might have more understanding of how to make their contents of the magazine and have better understanding how of how to get the audience attention’s. The findings revealed that Petra Christian University's students’ gratifications are fulfilled in content gratification indicator
Keywords; magazine, media consumptions, uses and gratifications.

ABSTRAK
Majalah GENTA diterbitkan oleh pers mahasiswa yang dikenal sebagai Pers Mahasiswa (PERSMA) Universitas Kristen Petra sejak 28 Januari 1964 dan juga majalah kampus tertua di Indonesia. Majalah GENTA ditujukan untuk komunitas Universitas Kristen Petra. Tetapi, karena dibuat oleh pers siswa, dalam makalah ini kami mencoba untuk fokus pada audiensi siswa. Pada prinsipnya, Majalah GENTA adalah media internal. Penelitian ini bertujuan untuk mengetahui tentang kepuasan pembaca Majalah GENTA, terutama mahasiswa Universitas Kristen Petra. Para siswa diminta untuk menilai alasan mereka untuk membaca Majalah GENTA berdasarkan pernyataan-pernyataan yang dioperasionalkan dalam skala Likert 5 poin (5 = tepatnya, 1 = tidak sama sekali). Instrumen ini dibagi menjadi dua bagian: bagian pertama, mereka diminta untuk menjawab identitas dasar (gender dan utama). Dan pada bagian terakhir mereka ditanya tentang motivasi dalam membaca Majalah GENTA yang dibagi lagi menjadi 3 kategori berdasarkan meta-kategorisasi faktor-faktor kepuasan(Gratifikasi Sosial, Gratifikasi Konten, dan Gratifikasi Proses). Penelitian ini akan bermanfaat bagi penerbit majalah untuk beradaptasi dengan motif dan kebutuhan audiens mereka dari majalah tersebut. Pers mahasiswa, karena penerbit mungkin memiliki lebih banyak pemahaman tentang bagaimana membuat konten majalah mereka dan memiliki pemahaman yang lebih baik tentang bagaimana cara mendapatkan perhatian penonton. Temuan mengungkapkan bahwa gratifikasi mahasiswa Universitas Kristen Petra terpenuhi dalam indikator kepuasan konten
Kata kunci: majalah, konsumsi media, penggunaan dan kepuasan.

Abrahamson, David, and Marcia Prior-Miller. The Routledge Handbook of Magazine Research: the Future of the Magazine Form. Routledge, Taylor Et Francis Group, 2015.

Achmad, Zainal Abidin. "Perbandingan Sistem Pers." Lutfansah Mediatama, 2014.

Bryant, Jennings. Media Effects: Advances in Theory and Research. Lawrence Erlabaum Associates, 2002.

Faiz, Pan Mohammad. “Hukum Dan Pers Mahasiswa.” Pan Mohamad Faiz, S.H., M.C.L., Ph.D., 8 Oct. 2006,

panmohamadfaiz.com/2006/10/08/huku m-dan-pers-mahasiswa/.

Galloway, John J. “Audience Uses and Gratifications: An Expectancy Model.” Communication Research, vol. 8, no. 4,

Oct. 1981, pp. 435–449., doi:10.1177/009365028100800403.

Gani, Prita Kemal. “Komunikasi Melalui Media Internal.” Prita Kemal Gani, 13 May 2013,

www.lspr.edu/pritakemalgani/komunika si-melalui-media-internal/.

Haryanto, Alexander. “Najwa Paparkan Data Soal Rendahnya Minat Baca Indonesia.” Tirto.id, Tirto.id, 14 Aug. 2017, tirto.id/najwa-paparkan-data-soal- rendahnya-minat-baca indonesia-cupM.

Jere, M. G., and S. V. Davis. "An application of uses and gratifications theory to compare consumer motivations for magazine and Internet usage among South African women's magazine readers." Southern African Business Review 15.1 (2011): 1-27.

Katz, Elihu, et al. “Uses and Gratifications Research.” Public Opinion Quarterly, vol. 37, no. 4, 973, p. 509., doi:10.1086/268109.

Lichtenstein, Allen, and Lawrence B. Rosenfeld. “Uses And Misuses

Of Gratifications

Miller, Katherine. Communication theories: Perspectives, processes, and contexts. McGraw-Hill Humanities/Social Sciences/Languages, 2004.

McQuail, Denis, et al. Communication Theory & Research: an ECJ Anthology. SAGE Publications, 2007.

McQuail, Denis. McQuail's Reader in Mass Communication Theory. Sage Publications, 1994.

Rizky, Satya. “PERS MAHASISWA: Yang Patah Akan Kembali Tumbuh..” Kognisia, 27 Nov. 2017, kognisia.co/2017/11/27/pers- mahasiswa-yang-patah-akan-kembali- tumbuh/.

Research.” Communication Research, vol. 10, no. 1, 1 Jan. 1983, pp. 97–109., doi:10.1177/009365083010001005.

Roinicki, Tom E. "Pengantar Dasar Jurnalisme (Scholastik Journalism)." (2008).

Rosengren, K. E. (1974). Uses and Gratifications: A paradigm outlined. In

J. G. Blumler & E. Katz (Eds), The Uses of Mass Communications: Current Perspectives on Gratifications Research (pp. 269-286). Beverly Hills, CA: Sage.

Ruggiero, Thomas E. “Uses and Gratifications Theory in the 21st Century.” Mass Communication and Society, vol. 3, no. 1, 2000, pp. 3–37., doi:10.1207/s15327825mcs0301_02.

Schramm, et.al. "Empat Teori Pers." Jakarta: PT Intermasa, Terjemahan (1986).

Simamora, Bilson. "Riset pemasaran: Falsafah, teori, dan aplikasi." Jakarta: PT Gramedia Pustaka Utama (2004).

Undang-Undang Republik Indonesia Nomor

Tahun 1999 Pers. 23 September 1999. Lembaran Negara Republik Indonesia Tahun 1999 Nomor 166. Jakarta.

Wilson, Logan, and Hadley Cantril. “The Psychology of Social Movements.” The American Journal of Psychology, vol. 55, no. 3, 1942, p. 462., doi:10.2307/1417494.