Analysis of Indonesian Students' Mastery in Business Communication Eufemism (Case Study on Students of the Business Chinese Language Study Program of Bunda Mulia University)

Yovita Yovita, Nelly Nelly

Abstract


Euphemism is a common language phenomenon, and its application in business communication is to enhance the results of negotiations. Therefore, the application of euphemism in business communication is necessary in business negotiations. This research analyzed the A and B syllabus of the "Business Chinese Test (BCT)", based on the questionnaires of third and fourth year students in the Chinese for Business specialization of Mandarin Study Program of Bunda Mulia University, and analyzed the degree of mastery of business euphemisms among Indonesian university students, identify the types of errors and their causes. The research subjects of this study are third and fourth year students in the Business Chinese Study Program of Bunda Mulia University. The research type is a mixed research method. The results obtained from the questionnaire show that compared with the vocabulary category, students have a better grasp of the sentence category. Through the interview results, it can be concluded that the reasons for student’s mistakes in terms of vocabulary and sentence patterns are as follows: first, interference of mother tongue, that is, students unconsciously use their mother tongue to translate and then understanding the meaning of the vocabulary; second, the lack of knowledge of the target language, students simply superpose a vocabulary to understand other vocabulary; third, negative transfer of cultural factors, students use their mother tongue culture to make judgments; fourth, the impact of the learning environment, students lack more rigorous explanations or guidance, and unable to understand or use vocabulary. The reasons for sentence errors include: first, lack of pragmatic awareness, students are not sensitive to sentences with pragmatic functions; second, insufficient language ability, students have insufficient language skills, and some students are unable to correctly understand or use euphemistic expressions; third, is a lack of deep understanding of Chinese culture, because students do not know much about Chinese culture, they will communicate based on the habits of their own country. Finally, the author puts forward some suggestions for learners and teachers, hoping to provide some reference for readers.

Keywords


euphemistic expression; Business communication; vocabulary; sentence structure

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