Desain Vernakular dari Poster "The Diva is Dismissed" oleh Paula Scher

Brian Alvin Hananto

Abstract


Desain vernakular adalah sebuah pendekatan desain yang kerap ditemukan pada arsitektur. Sejak tahun 1990, pendekatan desain tersebut ddigunakan dalam desain grafis oleh desainer-desainer seperti Paula Scher. Salah satu desain dari Scher, “The Diva is Dismissed” adalah desain yang kerap dianggap sebagai salah satu desain vernakular terbaik dalam desain grafis. Scher mampu mengimplementasikan artefak visual yang ditemukan dan populer di New York dan mengimplementasikan karakteristik dari orang-orang New York pada desain tersebut. Makalah ini berusaha memaparkan dan menjelaskan desain poster “The Diva is Dismissed” denghan harapan menggambarkan karakteristik vernakular yang kerap dikemukakan terkait poster tersebut. Penelitian ini menganalisis poster tersebut sebagai sebuah artefak yang dikaji dengan kerangka analisis form-konten-konteks yang telah dikembangkan dan diadaptasi. Kesimpulan dari penelitian ini adalah konklusi dari mengapa “The Diva is Dismissed” adalah sebuah obyek desain grafis yang dirancang dengan pendekatan vernakular.


Keywords


Desain Grafis; Paula Scher; Desain Poster; Desain Vernakular

Full Text:

PDF

References


Belton, R. J. (1996). Art History: A Preliminary Handbook. Art History Instructional Resources. https://fccs.ok.ubc.ca/student-resources/arth/

Edwards, S. (2011). Vernacular Architecture and the 21st Century. ArchDaily. https://www.archdaily.com/155224/vernacular-architecture-and-the-21st-century

Evans, G. (1994). The Diva is Dismissed. Variety.Com. https://variety.com/1994/legit/reviews/the-diva-is-dismissed-2-1200439715/

Finizola, F., Coutinho, S. G., & Cavalcanti, V. P. (2014). Vernacular design: a discussion on its concept. Design Frontiers: Territories, Concepts, Technologies [ICDHS 2012 - 8th Conference of the International Committee for Design History & Design Studies], May 2014, 483–487. https://doi.org/10.5151/design-icdhs-107

Hao, T. Z. (2018, November). Towards Vernacular Typography. Jalan-Jalan Typography.

Heller, S. (2004). Design Literacy: Understanding Graphic Design (Revised Ed). Allworth Press.

Järlehed, J. (2015). Ideological framing of vernacular type choices in the Galician and Basque semiotic landscape. Social Semiotics, 25(2), 165–199. https://doi.org/10.1080/10350330.2015.1010316

Lawson, B. (2005). How Designers Think: The Design Process Demystified (Fourth Edi). Architectural Press.

Long, M. (2019). Paula Scher: “It took me 20 years to realise I was good at my job.” Designweek.Co.Uk. https://www.designweek.co.uk/issues/25-november-1-december-2019/paula-scher-profile/

Lubow, A. (1993). George Wolfe in Progress. The New Yorker. https://www.newyorker.com/magazine/1993/09/20/george-wolfe-in-progress

Martin, B., & Hanington, B. (2012). Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions. Rockport Publisher.

Mead, R. (2017). The Public Theatre at Fifty: “A Machine for Making Community.” The New Yorker. https://www.newyorker.com/culture/cultural-comment/the-public-theatre-at-fifty-a-machine-for-making-community

Myers, V., & Nasim, D. (2017). The Woman Behind the Images: Paula Scher on Creating Brand Identities for New York’s Cultural Institutions. The Interval. https://www.theintervalny.com/interviews/2017/10/the-woman-behind-the-images-paula-scher-on-creating-brand-identities-for-new-yorks-cultural-institutions/

Paula Scher. (n.d.). The Artist. Retrieved February 18, 2020, from https://www.the-artists.org/paula-scher/

Salman, M. (2019). Sustainability & Vernacular Architecture: Rethinking What Identity is. In K. Hmood (Ed.), Urban and Architectural Heritage Conservation within Sustainability. IntechOpen. https://doi.org/http://dx.doi.org/10.5772/57353

Sargent, A. (2015). Signs of the Times: A Graphic Designer is Preserving Urban Typography. Vice.Com. https://www.vice.com/en_uk/article/pgqzvy/signs-of-the-times-graphic-designer-preserves-urban-typography

Scher, P. (1994). Poster, The Diva is Dismissed. Cooperhewitt.Org. https://collection.cooperhewitt.org/objects/18654247/

Skolos, N., & Wedell, T. (2011). Type, Image, Message : A Graphic Design Layout Workshop. Rockport.




DOI: http://dx.doi.org/10.30813/.v5i2.3434

Refbacks

  • There are currently no refbacks.