The integration of digital literacy in secondary education is vital for fostering students' entrepreneurial skills. The Community Service Program (PKM) "Dream Business" at SMK Permata Indah and SMAK Diakonia aimed to enhance digital literacy and entrepreneurship among students and teachers, with a focus on digital marketing. Using a mixed-method approach (quantitative and qualitative), the program evaluated the effectiveness of the training. Results showed an improvement in participants' understanding, with average positive ratings for educational aspects (3.5) and objectives (3.4), though transparency needed improvement (3.2). The program emphasized TikTok as a marketing tool but also highlighted the need for a broader understanding of digital transformation and data analysis. While participants were introduced to digital tools for marketing, the primary focus remained on leveraging social media, particularly TikTok, for product promotion. This approach differed slightly from literature that stresses the importance of critical evaluation of digital content and the creation of educational, not just commercial, content. The activity prioritized practical social media marketing over broader digital business transformation, leaving gaps in critical content evaluation and advanced data analysis skills. Moving forward, similar programs should deepen material on critical content evaluation, digital analysis tools, and the integration of technology in overall business management. This will ensure participants gain not only digital marketing skills but also a comprehensive understanding of how technology can transform all aspects of business. Such an approach will better prepare the younger generation to face innovative and sustainable digital business challenges.

Akhter, A., Islam, K. M. A., Karim, Md. M., & Latif, W. B. (2022). Examining determinants of digital entrepreneurial intention: A case of graduate students. In Problems and Perspectives in Management (Vol. 20, Issue 3, p. 153). Business Perspectives. https://doi.org/10.21511/ppm.20(3).2022.13

Archana., K. (2024). A Study On Digital Marketing Strategies For Gen Z In Fashion Retail Outlets In Chennai City. (p. 9266). https://doi.org/10.53555/kuey.v30i4.3484

Bouwmans, M., Lub, X., Orlowski, M., & Nguyen, T. T. (2024). Developing the digital transformation skills framework: A systematic literature review approach. In PLoS ONE (Vol. 19, Issue 7). Public Library of Science. https://doi.org/10.1371/journal.pone.0304127

Fajriyani, D., Fauzi, A., Kurniawati, M. D., Dewo, A. Y. P., Baihaqi, A. F., & Nasution, Z. (2023). Tantangan Kompetensi SDM dalam Menghadapi Era Digital (Literatur Review). In Jurnal Ekonomi Manajemen Sistem Informasi (Vol. 4, Issue 6, p. 1004). https://doi.org/10.31933/jemsi.v4i6.1631

Fauzi, I., Rachmawati, M., & Aziz, A. (2022). Pelatihan Internet Marketing Dalam Upaya Meningkatkan Softskill Kewirausahaan Pada Siswa Smk Bhakti Nusantara Salatiga. In Abdi Makarti (Vol. 1, Issue 1, p. 34). https://doi.org/10.52353/abdimakarti.v1i1.265

Felix, A., Livaro, I., Young, F. M., Wijaya, W., & Jonathan, A. (2023). Analisis Penggunaan Social Media Marketing dan Influencer Marketing Dalam Meningkatkan Penjualan Gelato dengan Konsep Unik. SEIKO : Journal of Management & Business, 6(2), 279–287.

Felix, A., Okta Briyanti, D., Young, F. M., Livaro, I., & Wijaya, W. (2023). Strategi Identitas Digital: Analisis Personal Branding Di Platform Tiktok. Jdmr Jurnal Digital Media & Relationship, 92–100. Https://Doi.Org/Https://Doi.Org/10.51977/Jdigital.V5i2.1405

Felix, A., & Rembulan, G. D. (2023). Digital Transformation And The Customer Experience: Enhancing Engagement And Loyalty. Entrepreneur Jurnal Bisnis Manajemen Dan Kewirausahaan, 4(3). http://ejournal.unma.ac.id/index.php/entrepreneur

Hamburg, I., Vlăduţ, G., & O’Brien, E. (2017). Fostering skills for digital social innovations in entrepreneurship education. In Balkan Region Conference on Engineering and Business Education (Vol. 2, Issue 1, p. 99). De Gruyter. https://doi.org/10.1515/cplbu-2017-0014

Kang, G.-L., Park, C., & Jang, S. (2024). A Study on the Impact of Financial Literacy and Digital Capabilities on Entrepreneurial Intention: Mediating Effect of Entrepreneurship. In Behavioral Sciences (Vol. 14, Issue 2, p. 121). Multidisciplinary Digital Publishing Institute. https://doi.org/10.3390/bs14020121

Pramesti, P., Dwijayanti, A., Komalasari, R., & Munawar, Z. (2021). Transformasi Bisnis Digital UMKM Bola Ubi Kopong di Masa Pandemi Covid-19. In ATRABIS Jurnal Administrasi Bisnis (e-Journal) (Vol. 7, Issue 2, p. 112). https://doi.org/10.38204/atrabis.v7i2.700

Putri, S. T. O., & Sulaeman, E. (2022). Pengaruh Digital Marketing dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen Coffe Shop pada Kedai Kopi Anaqi Di Kabupaten Subang. In J-MAS (Jurnal Manajemen dan Sains) (Vol. 7, Issue 2, p. 906). https://doi.org/10.33087/jmas.v7i2.564

Rahmi, E., & Cerya, E. (2020). Analysis of Lecturer Digital Literacy Skills in Entrepreneurship Course. In Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020). https://doi.org/10.2991/aebmr.k.201126.042

Talukder, S. C., Lakner, Z., & Temesi, Á. (2024). Development and State of the Art of Entrepreneurship Education: A Bibliometric Review [Review of Development and State of the Art of Entrepreneurship Education: A Bibliometric Review]. Education Sciences, 14(3), 295. Multidisciplinary Digital Publishing Institute. https://doi.org/10.3390/educsci14030295