National Conference of Creative Industry
type: channel
publisher: Universitas Bunda Mulia
language: en-US
publication name: National Conference of Creative Industry
issn: 2622-7436
items: INDUSTRI KREATIF, MEDIA SOSIAL, DAN MINAT BERWIRAUSAHA: SINERGI MENUJU PEMBANGUNAN BERKELANJUTAN
items: PROGRESS IN INFORMATION TECHNOLOGY AND TOURISM MANAGEMENT: A CRITICAL REVIEW
items: POTENSI PENGEMBANGAN WISATA SPIRITUAL DI KAMPUNG BUDAYA SINDANGBARANG, BOGOR
items: PERANAN ASPEK EKONOMIS PARIWISATA KOTA BOGOR TERHADAP PENDAPATAN ASLI DAERAH
items: KEPUASAN WISATAWAN PADA DESTINASI AGRO WISATA DI BOGOR
items: ANALISIS KAWASAN MINAPOLITAN SEBAGAI DESTINASI WISATA
items: IDENTIFIKASI FUNGSI BAHASA YANG BERBASISKAN KEARIFAN LOKAL BALI PADA MATERI PEMBELAJARAN BAHASA INGGRIS PERHOTELAN BIDANG TATA HIDANG
items: STRATEGI PENGEMBANGAN WISATA BAHARI DI GILI TRAWANGAN KABUPATEN LOMBOK BARAT PROVINSI NUSA TENGGARA BARAT
items: TRAVEL SELFIE DAN DESTINATION IMAGE: STUDI KASUS TAMAN BUNGA JALAN JALUR LINGKAR SELATAN (JJLS) YOGYAKARTA
items: UJI KESUKAAN SAUS ARRABBIATA MENGGUNAKAN BUMBU TRADISIONAL ANDALIMAN
items: PERANAN PARIWISATA BAHARI DALAM PEMBERDAYAAN DAN PENINGKATAN TARAF EKONOMI MASYARAKAT LOKAL DI DESA LES KECAMATAN TEJAKULA KABUPATEN BULELENG
items: PENGARUH PENGETAHUAN DAN SIKAP KEPADA LINGKUNGAN TERHADAP NIAT MENGINAP DI HOTEL RAMAH LINGKUNGAN
items: PENGARUH KEPUASAN KERJA DAN KOMITMEN ORGANISASI TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR PADA KARYAWAN HOTEL BERBINTANG DI BALI
items: FAKTOR PENENTU KEPUASAN DAN KETIDAKPUASAN KONSUMEN PADA INTERNATIONAL AIRPORT HOTELS DI BANDARA SOEKARNO HATTA TANGERANG
items: STUDI KELAYAKAN WISATA ALAM GUNUNG PUNTANG KABUPATEN BANDUNG
items: ANALISIS DAYA TERIMA KONSUMEN PADA PRODUK ROTI BERBASIS SUBTITUSI KULIT PISANG AMBON
items: PENGARUH PRODUK, HARGA, LOKASI, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PASTRY BAKERY (STUDY KASUS PADA TOKO HAVANA BANDUNG)
items: ARTI PENTING TINGKAT KEPUASAN PARA PELANGGAN DAN PEMANFAATAN ULASAN DARING
items: IMPLEMENTASI STRATEGI 4P DALAM MENINGKATKAN FREKUENSI PUBLIC EVENT DI HARRIS HOTEL AND CONVENTIONS BEKASI (HHCB)
items: ACCESSIBLE INFORMATION IN TOURISM: CASE OF CASUAL ITALIAN RESTAURANT
items: IMPLEMENTASI STRATEGI STP (SEGMENTATION, TARGETING & POSITIONING) DI DESA WISATA RUMAH DOME, SLEMAN, YOGYAKARTA
items: E-SERVICE QUALITY WEB RESERVATION PADA HOTEL BINTANG IV DI KOTA BANDUNG
items: POLA PERJALANAN WISATAWAN TIMUR TENGAH BERDASARKAN PROFIL WISATAWAN DAN MOTIVASI POLA PERGERAKAN DI BANDUNG
items: FAKTOR-FAKTOR PENGHAMBAT KEBERHASILAN CBT: STUDI KASUS EKOWISATA MANGROVE MENGKAPAN DI PROVINSI RIAU
items: PENGARUH KUALITAS WEBSITE TRAVELOKA TERHADAP KEPUASAN KONSUMEN DENGAN MENGGUNAKAN METODE WEBQUAL
items: UJI ORGANOLEPTIK YOGHURT BERBAHAN BAKU SUSU KACANG KEDELAI BERDASARKAN LAMA WAKTU FERMENTASI
items: GASTRONOMI MAKANAN BETAWI SEBAGAI SALAH SATU IDENTITAS BUDAYA DAERAH
items: KERAK TELOR: KULINER KHAS IBU KOTA JAKARTA ( BETAWI)
items: Optimalisasi Pengembangan Destinasi Wisata Zona A Kampung Budaya Betawi Setu Babakan Jagakarsa, Jakarta Selatan
items: EFEKTIFITAS PROGRAM PENGELOLAAN SAMPAH PLASTIC DI HOTEL (STUDI KASUS: PROGRAM “BYE-BYE PLASTIC 2018” DI DOUBLE TREE BY HILTON JAKARTA)
items: PARTISIPASI PAGUYUBAN ONTHEL WISATA KOTA TUA DALAM PELESTARIAN KOTA TUAJAKARTA SEBAGAI DESTINASI WISATA
items: DIMENSI KUALITAS LAYANAN PADA ONLINE TRAVEL AGENCIES DI INDONESIA
items: POTENSI PARIWISATA MALUKU BARAT DAYA SEBUAH KAJIAN PUSTAKA
items: INTENSI UKM DALAM ADOPSI FINANCIAL TECHNOLOGY DI JAWA TIMUR
items: FAKTOR-FAKTOR YANG MEMENGARUHI KESETIAAN TENAGA KERJA GENERASI Y
items: Perencanaan Strategi Pemasaran Batik di Prawirotaman Menggunakan Analisis SWOT
items: USULAN MODEL PERHITUNGAN HARGA POKOK JASA PADA INDUSTRI TOUR & TRAVEL DENGAN METODE ACTIVITY BASED COSTING (ABC) (Studi Pada Perusahaan Jasa XYZ Travel)
items: ANALISIS AKUNTANBILITAS KEMITRAAN AGRIBISNIS TEMBAKAU SEBAGAI PENERAPAN CORPORATE SOCIAL RESPONSIBILITY (STUDI KASUS PERUSAHAAN ROKOK DI JAWA TENGAH)
items: KAJIAN TINGKAT KEPUASAN KONSUMEN GO-FOOD DI DKI JAKARTA, DENGAN TINJAUAN PENGARUH BAURAN PROMOSI DAN KUALITAS LAYANAN
items: KONSUMERISME MAHASISWA TERHADAP STARBUCKS COFFEE DALAM KERANGKA TEORI FETISISME KOMODITAS DAN MOTIVASI HEDONIS
items: PENGARUH FAKTOR MAKRO EKONOMI TERHADAP RETURN SAHAM BANK KONVENSIONAL DAN BANK SYARIAH: STUDI KASUS BCA DAN BANK PANIN SYARIAH
items: Penentuan Value Proposition pada Eko Nugroho Art Class
items: PENGARUH DISRUPTIVE MINDSET TERHADAP PEMBENTUKAN KEMAMPUAN AMBIDEXTROUS PEMIMPIN PERUSAHAAN DALAM MENGHADAPI ERA DISRUPTIF
items: KETERIKATAN KARYAWAN DIPENGARUHI OLEH KECERDASAN EMOSIONAL DAN MODAL PSIKOLOGIS (Studi Empiris: PT. Fajar Lestari Sejati, Jakarta)
items: FAKTOR–FAKTOR YANG MEMPENGARUHI PENGAMBILAN KEPUTUSAN INVESTASI DI PASAR MODAL INDONESIA
items: PENGARUH STORE IMAGE DAN PERCEIVED PRICE TERHADAP PRIVATE LABEL BRAND PRESTIGE PADA SUPERMARKET HERO DI JAKARTA
items: ANALISIS LAPORAN KEUANGAN PERUSAHAAN SUB SEKTOR HOTEL, RESTORAN DAN PARIWISATA YANG TERDAFTAR DI BEI TAHUN 2014–2016
items: FINANCIAL DEVELOPMENT DAN PENGARUHNYA PADA PENGELUARAN KONSUMSI RUMAH TANGGA DI WILAYAH INDONESIA BAGIAN TIMUR
items: PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN GENERASI MILLENIAL PADA PLATFORM E-COMMERCE
items: STRATEGI KOMUNIKASI DINAS PARIWISATA KOTA PALEMBANG DALAM MEMPROMOSIKAN DESTINASI WISATA DI KOTA PALEMBANG MENJELANG ASIAN GAMES XVIII 2018 (Studi pada Program Paket Wisata Hemat “Palembang Asiik”)
items: STRATEGI KAMPANYE PARIWISATA RELIJIUS KELENTENG KAMPIT DI DESA SENYUBUK –KAMPIT BELITUNG TIMUR
items: PENERAPAN PRINSIP GOOD CORPORATE GOVERNANCE DALAM UPAYA PLNMEWUJUDKAN PROGRAM PAPUA TERANG
items: LEADERSHIP BALANCE: IKLIM KOMUNIKASI ORGANISASI PEKERJA MILENIAL DAN CUSTOMER DALAM HOSPITALITY INDUSTRY
items: ANALISIS PEMANFAATAN NEW MEDIA MELALUI JARINGAN MEDIA SOSIAL
items: Penggunaan Instagram Sebagai Referensi Wisata Pada Mahasiswa Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Halu Oleo
items: MEREK DESTINASI WISATA DALAM SITUS DINAS PARIWISATA NTT: ANALISIS SEMIOTIKA PEMASARAN LAURA OSWALD
items: GAYA KOMUNIKASI JOKOWI DALAM PROGRAM KARTU INDONESIA PINTAR
items: KOMODIFIKASI, SPASIALISASI, DAN STRUKTURASI DALAM MEDIA BARU DI INDONESIA (Ekonomi Politik Komunikasi Vincent Mosco Pada Line Webtoon)
items: MITOLOGI UNSUR MISTIK DALAM PERIKLANAN (IKLAN “GO-JEK VERSI KAMU” EPISODE “KUNTI”)
items: NASIONALISME FASHION DAN PEMANTIK CITRA NEGARA DALAM SITUS WWW.DAMNILOVEINDONESIA.COM
items: MANIFESTASI HEGEMONI TANDINGAN MELALUI KISAH PERJALANAN PEREMPUAN AFRO-AMERIKA DALAM KARYA FILM NONFIKSI
items: PERILAKU DAN KONFLIK SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK IKLAN BARU DI TELEVISI
items: PENGARUH INTEGRITAS DAN SKEPTISISME PROFESIONAL AUDITOR TERHADAP KUALITAS AUDIT (Studi Kasus Pada Kantor Akuntan Publik Jakarta Selatan)
items: APAKAH PERUSAHAAN SKALA BESAR MELAKUKAN MANAJEMEN LABA? STUDI EMPIRIS PADA INDUSTRI TAMBANG DI INDONESIA
items: ANALISIS PENERAPAN SUSTAINABLE DEVELOPMENT GOALS (SDGs) PADA BEBERAPA ANGGOTA INDONESIA GLOBAL COMPACT NETWORK (IGCN)
items: PENGARUH INTELLECTUAL CAPITAL TERHADAP NILAI PASAR (MARKET VALUE) DENGAN PROFITABILITAS SEBAGAI VARIABEL MEDIASI PADA PERUSAHAAN RITEL YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2012-2016
items: ANALISIS PENDAPATAN DAN BIAYA RELEVAN PADA PERALIHAN BISNIS OFFLINE TOONLINE (STUDI KASUS PADA TOKO FASHION HPROJECT)
items: PENGARUH REWARD DAN PUNISHMENT TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA PT. BANK CENTRAL ASIA TBK.)
items: PENGARUH REAL MANIPULATION DALAM MEMODERASI CORPORATE ENVIRONMENTAL DISCLOSURE DAN CORPORATE FINANCIAL PERFORMANCE
items: PENGARUH MUTU PELAYANAN PERPAJAKAN DAN KEPUASAN WAJIB PAJAK TERHADAP KEPATUHAN WAJIB PAJAKPADA SISTEM E-FILING PERPAJAKAN DI INDONESIA
items: PENGARUH CORPORATE GOVERNANCE, CORPORATE SOCIAL RESPONSIBILITY DAN INTELLECTUAL CAPITAL TERHADAP NILAI PERUSAHAAN
items: BAGAIMANA REAKSI INVESTOR TERHADAP CORPORATE SOSIAL DISCLOSURE (CSD)? (Studi pada Perusahaan Pemenang Indonesia Most Trusted Companies Award)
items: PENGARUH MANAJEMEN RISIKO LIKUIDITAS TERHADAP KINERJA PERBANKAN DI BURSA EFEK INDONESIA
items: ANALISIS PERANAN DESAIN KEMASAN TERHADAP BRAND IDENTITY DARI SEBUAH PRODUK MAKANAN LOKAL INDONESIA DENGAN STUDI KASUS: PRODUK OLEH-OLEH KHAS BETAWI ‘MPO ROMLAH’

INDUSTRI KREATIF, MEDIA SOSIAL, DAN MINAT BERWIRAUSAHA: SINERGI MENUJU PEMBANGUNAN BERKELANJUTAN
type: item
description: The development of the creative industry is very important given its significant role in the Indonesian economy. Creative industries can develop in the hands of young people who have entrepreneurial spirit and are supported by the use of massive social media lately. Therefore, this study aims to analyze the influence of social media on entrepreneurial interest in the younger generation as potential creative industry developers. This will have an impact on sustainable development in relation to job creation. This study uses a simple regression analysis, the results of which strengthen the hypothesis that social media influences the interest in entrepreneurship among the younger generation. These results have implications for the importance of the role of universities in developing curriculum on entrepreneurship by adding portions to entrepreneurial practices and adding courses related to digital marketing. Keywords: Font type Times News Roman, size 12pt and number of keywords not more than 5 keywords.
creator: Muhammad Rachman Mulyandi
creator: Veny Anindya Puspitasari
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-05
publication date: 2018-09-05
doi: 10.30813/ncci.v0i0.1192

PROGRESS IN INFORMATION TECHNOLOGY AND TOURISM MANAGEMENT: A CRITICAL REVIEW
type: item
description: The present paper offers a review of an article written by Buhalis and Law (2008). The article sytematically described about how technology improvementhas changed all fundamental sectors particularly in tourism. Recently, the demand of tourism should accommodate by tourism organizations by adopting technology in their production processes. This is due to the change of tourist characters started from 1990s. Nowadays, tourists tend to be more independent and prevent the common tourism behavior; backpacking is one of the products of independent tourism. Most tourists nowadays are looking for more value from the tourism activities according to their preferences. This current phenomenon can be further elaborated on what technologies should be adopted by tourism organizations to make tourism industry more advance and fit with the demand. This paper is a critical review of Buharis and Law writing in 2008. In conducting this research we use qualitative research. Keywords: technology, tourism, critical review
creator: Estika Paramita Sani
creator: Anton Petrus Weliand Nomleni
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-05
publication date: 2018-09-05
doi: 10.30813/ncci.v0i0.1193

POTENSI PENGEMBANGAN WISATA SPIRITUAL DI KAMPUNG BUDAYA SINDANGBARANG, BOGOR
type: item
description: Kampung Budaya Sindangbarang is one of tourism destination in Bogor Regency that has a beautiful landscape, high cultural value, and the discovery of historical sites around it. The purpose of this research is to find out the potency to develop spiritual tourism in Sindangbarang Cultural Village. This research uses a descriptive method with quantitave approach. Primary data were obtained through interview with the management of Sindangbarang Cultural Village, questionnaire distribution and also direct observation. For secondary data obtained through data from the Bogor Regency Tourism Office, the Central Statistics Agency, documentations of Sindangbarang Cultural Village, other relevant institutions, journals and other supporting books. Variables used to see the potency to develop spiritual tourism using Spiritual Element theory (Pechlaner, 2010 in Conrady, 2011) with dimensions of attraction, places and motives. Based on the results of the analysis found that elements of spiritual tourism in the form of attraction, places and motives can become the strength of Sindangbarang Cultural Village in developing spiritual tourism. Keyword: Potency of Development, Spiritual Tourism, Kampung Budaya Sindangbarang
creator: Seruni Dinitri
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-05
publication date: 2018-09-05
doi: 10.30813/ncci.v0i0.1194

PERANAN ASPEK EKONOMIS PARIWISATA KOTA BOGOR TERHADAP PENDAPATAN ASLI DAERAH
type: item
description: This study aims to examine the role of the economic aspect of Bogor City tourism on Local Revenue (PAD), through the contribution of Hotel Taxes, Restaurant Taxes and Entertainment Taxes in Bogor City which are restricted in the period 2007-2017. Another goal is to find out whether there is an influence of each of the tourism business taxes on PAD and which is the most dominant influence. The research method used is a quantitative approach with data analysis techniques namely contribution analysis and simple linear regression analysis. Data collection was obtained from secondary data documentation from the Bogor City Regional Revenue and Tourism Agency, as well as from literature studies. The results obtained are the contribution ratio of the Bogor tourism sector to the PAD in the period 2007-2017 is 25.62% so that it can be categorized in the medium criteria. Hotel Tax, Restaurant Tax and Entertainment Tax in Bogor City partially have a positive and significant effect on PAD, while the most dominant variable is Restaurant Tax. Keywords: Hotel Tax, Restaurant Tax, Entertainment Tax, Economic Role, PAD Bogor City.
creator: Dina Mayasari
creator: Sekti Rahardjo
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-05
publication date: 2018-09-05
doi: 10.30813/ncci.v0i0.1196

KEPUASAN WISATAWAN PADA DESTINASI AGRO WISATA DI BOGOR
type: item
description: Agro wisata merupakan destinasi wisata yang cukup menarik bagi keluarga. Selain mendapatkan kesenangan, wisatawan juga mendapatkan edukasi mengenai tanaman dan pertanian. Hanya saja perlu diketahui tingkat kepuasan pengunjung mengingat banyaknya pesaing dari destinasi wisata yang lain yang semakin berkembang dan inovatif. Penelitian ini menggambarkan kepuasan wisatawan ketika berkunjung ke salah satu Agro wisata ternama di Bogor, di mana terbatas pada kepuasan wisatawan saja tanpa melihat variable lain. Hal ini dilakukan untuk melihat kepuasan wisatawan ketika mengunjungi atau melakukan kegiatan di agro wisata. Penelitian ini menggunakan metode penelitian kuantitatif deskriptif. Hasil yang didapatkan bahwa sebagian besar responden menyatakan puas setelah mengunjungi atau melakukan kegiatan di agro wisata. Hal ini tentunya dapat menjadi masukan untuk penyedia jasa. Kata kunci: Kepuasan Wisatawan, Agro Wisata, Traveller, Consumer Behavior, Tourism, Perjalanan Wisata.
creator: Mellia Jeneetica
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-05
publication date: 2018-09-05
doi: 10.30813/ncci.v0i0.1197

ANALISIS KAWASAN MINAPOLITAN SEBAGAI DESTINASI WISATA
type: item
description: Kawasan Minapolitan berada di tiga kecamatan, yaitu Kecamatan Ciseeng, Parung, Gunung Sindur, dan Kemang dengan 14 daya tarik wisata. Berdasarkan hasil analisis, diketahui bahwa Kawasan Minapolitan memiliki potensi yang bisa dikembangkan melalui diferensiasi produk dan kegiatan wisata diharapkan dapat menarik minat wisatawan untuk berkunjung. Didukung dengan sumber daya manusia yang terampil dan aksesibilitas yang memadai. Diketahui juga dari hasil analisis di lapangan, terbuka luas kesempatan berusaha di industri pariwisata khususnya Kawasan Minapolitan baik dari segi daya tarik wisata, kawasan pariwisata, jasa transportasi wisata, jasa makanan dan minuman, penyediaan akomodasi, penyediaan kegiatan hiburan dan rekreasi, jasa informasi wisata, hingga wisata tirta. Kata Kunci: minapolitan, destinasi wisata, pariwisata, daya tarik wisata, industri pariwisata
creator: Liliana Dewi
creator: Putu Swasti Asparini
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-05
publication date: 2018-09-05
doi: 10.30813/ncci.v0i0.1198

IDENTIFIKASI FUNGSI BAHASA YANG BERBASISKAN KEARIFAN LOKAL BALI PADA MATERI PEMBELAJARAN BAHASA INGGRIS PERHOTELAN BIDANG TATA HIDANG
type: item
description: The values of local wisdom that are reflected in the service influences the satisfaction of tourists (Astina, 2017). Local wisdom is displayed in the daily life of the people, including the use of local languages. Bali as a cultural community certainly has that identity of language, in addition to religious and political systems, customs, tools, clothing, buildings and artwork. This study aims to identify the use of Balinese Language within the restaurant sequence of service. Kuta and Sanur are the sampling setting since the two are indicators of Tourism destination. The use of Balinese language expressions were also recognized from the teaching and learning in the hospitality classroom to see the gap. The study displayed the use of Balinese Language ‘matur suksma’(=thank you) in the sequence of service and is a subject of English Language material development in the area of food and beverage service. Keywords: Service, Local Wisdom, Language Function, Food and Beverage Service
creator: Ni Made Ayu Sulasmini
creator: I Nyoman Gede Astina
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-05
publication date: 2018-09-05
doi: 10.30813/ncci.v0i0.1199

STRATEGI PENGEMBANGAN WISATA BAHARI DI GILI TRAWANGAN KABUPATEN LOMBOK BARAT PROVINSI NUSA TENGGARA BARAT
type: item
description: Pariwisata ditegaskan dalam berbagai Rencana Strategis (RENSTRA) maupun Rencana Induk Pariwisata Nasional (RIPARNAS) sebagai andalan penggerak pertumbuhan ekonomi Indonesia. Aset berupa sumberdaya budaya dan sumberdaya alam yang dimiliki seperti keunikan wisata alam berupa wisata bahari dan berbagai event budaya daerah serta keaslian budaya dapat dikelola dan dimanfaatkan untuk bersaing dengan destinasi wisata lain. Kesemuanya itu untuk menarik wisatawan mancanegara maupun domestik untuk datang ke Indonesia. Salah satu program pemerintah dalam pencapaian target tersebut adalah penciptaan 10 (sepuluh) destinasi wisata prioritas atau dengan istilah “Menciptakan 10 Bali Baru” yang tersebar diseluruh Indonesia, yaitu Danau Toba, Tanjung Lesung, Tanjung Kelayang, Kepulauan Seribu, Borobudur, Lombok Mandalika, Wakatobi, Morotai, Bromo-Tengger-Semeru dan Labuan Bajo. Dalam rangka mencapai tujuan strategi pengembangan wisata bahari di Lombok, maka diperlukan langkah-langkah tata kelola destinasi antara lain inventarisasi kesiapan terhadap keadaan daya tarik wisata alam maupun budaya, dapat dimanfaatkan dan kesiapan aksesibilitas, amenitas serta akomodasi. Penelitian ini menggunakan metode deskriptif kualitatif dan analisis SWOT. Dari sisi ekonomi, diharapkan berdampak positif terhadap pertumbuhan ekonomi, sehingga peluang pemanfaatan dan pengembangan wisata bahari di Lombok Barat diharapkan dapat menguntungkan semua pihak. Hasil dari penelitian antara lain : perlunya strategi pengembangan wisata bahari yaitu mengembangkan fasilitas infrastruktur, terutama perluasan dermaga, meningkatkan kompetensi SDM melalui sertifikasi kompetensi pariwisata dankerjasama antara pemerintah, industri pariwisata, akademisi, masyarakat dan media dalam rangka peningkatan pelayanan dan kenyamanan wisatawan,untuk mencapai target 20 Juta wisatawan mancanegara yang berkunjung ke Indonesia tahun 2019. Kata Kunci: Wisata Bahari, Gili Trawangan, Analisis SWOT ABSTRACT: Tourism is affirmed in various S…
creator: Marhanani Tri Astuti
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-05
publication date: 2018-09-05
doi: 10.30813/ncci.v0i0.1202

TRAVEL SELFIE DAN DESTINATION IMAGE: STUDI KASUS TAMAN BUNGA JALAN JALUR LINGKAR SELATAN (JJLS) YOGYAKARTA
type: item
description: Fotografi dan pariwisata saat ini dianggap tidak dapat dipisahkan. Secara umum, tren yang terjadi dalam fotografi serta teknologinya telah berubah secara signifikan dan telah menjadi jauh lebih kompleks dan berbasis online media. Media sosial dan beberapa jejaring sosial telah muncul sebagai suatu fenomena yang sebagai sumber informasi online baru yang dibuat, diinisiasi, diedarkan dan digunakan oleh konsumen yang bermaksud untuk mendidik satu sama lain tentang produk, merek, layanan, kepribadian, dan masal. Pembahasan dalam penelitian ini adalah tentang travel selfie sebagai media alternatif promosi destinasi wisata. Obyek penelitian ini berdasarkan fenomena kebun bunga di sepanjang pinggir Jalan Jalur Lintas Selatan(JJLS) Desa Srigading, Kecamatan Sanden, Kabupaten Bantul, Yogyakarta. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data yang akan dianalisis adalah hasil interview pengunjung dan pemilik kebun bunga. Juga dilakukan pengamatan foto-foto yang muncul di media sosial untuk melihat respon terhadap obyek wisata tersebut. Tujuan penelitian ini untuk mengetahui kategori paling populer terhadap suatu citra destinasi, dan selanjutnya analisa deskripsi dilakukan untuk mendapatkan model bahwa travel selfiedianggap sebagai elemen yang lebih penting untuk media alternatif destinasi wisata. Kata Kunci: travel selfie, social media, destination image ABSTRACT: Photography and tourism are now considered inseparable. In general, trends in photography and technology have changed significantly and have become much more complex and online-based media. Social media and social networks have emerged as a phenomenon as a new source of online information created, initiated, circulated and used by consumers who intend to educate each other about products, brands, services, personalities, and the masses. The discussion in this study is about travel selfie as an alternative media promotion of tourist destinations. The object of this research is based …
creator: Ari Yuniarso
creator: Tri Wiyana
creator: Arif Zulkarnain
creator: Iwan Khrisnanto
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-05
publication date: 2018-09-05
doi: 10.30813/ncci.v0i0.1203

UJI KESUKAAN SAUS ARRABBIATA MENGGUNAKAN BUMBU TRADISIONAL ANDALIMAN
type: item
description: Andaliman merupakan bumbu khas masakan daerah Sumatra Utara yang memiliki rasa unik dengan aroma jeruk yang cukup tajam, sedikit pedas dan meninggalkan rasa getir.Penggunaan andaliman tentu perlu tetap dilestarikan dan terus disosialisasikan ditengah perkembangan kuliner internasional yang semakin digemari masyarakat.Maka dari itu, andaliman seharusnya tidak hanya digunakan sebagai bumbu kuliner lokal, namun juga dapat untuk kuliner internasional.Penelitian ini memperkenalkan andaliman sebagai pengganti cabai kering dalam kuliner Itali yaitu saus arrabiatta.Tujuan penelitian ini adalah untuk menguji tingkat kesukaan saus arrabiatta yang diolah menggunakan bumbu andaliman sebagai pengganti cabai kering.Penelitian ini menggunakan pendekatan kualitatif dengan metode eksperimen.Analisis data dilakukan melalui uji hedonik yang melibatkan 80 orang sebagai panelis tidak terlatih.Tahap pertama penelitian dilakukan dengan membuat dua jenis produk yaitu saus arrabiatta dengan menggunakan cabai keringdan saus arrabiatta yang menggunakan bumbu andaliman.Tahap kedua, dilakukan penyebaran kuisioner dan dilanjutkan dengan pengolahan data menggunakan metode SPSS untuk mengetahui tingkat kesukaan panelis terhadap saus arabiatta yang menggunakan andaliman.Hasil penelitian menunjukkan tingkat kesukaan saus arrabiatta yang dijabarkan dari empat dimensi, yaitu warna, aroma, rasa dan tekstur.Dari hasil yang didapatkan panelis lebih menyukai rasa dari saus arabiatta yang menggunakan andaliman, walaupun untuk warna, aroma dan tekstur panelis masih lebih menyukai saus arabiatta yang original.Penelitian ini memberikan kontribusi bahwa kearifikan kuliner lokal melalui bumbu tradisional daerah tertentu ternyata dapat dipadupadankan dengan kuliner internasional agar kemudian dapat diterima dengan baik oleh masyarakat luas. Kata Kunci: Saus arabiata, Andaliman, Cabai Kering, Uji Kesukaan ABSTRACT: Andaliman is a special spice from North Sumatra that has a unique flavor with citrus aroma is quite…
creator: Nurul Sukma Lestari
creator: Levina Levina
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-05
publication date: 2018-09-05
doi: 10.30813/ncci.v0i0.1204

PERANAN PARIWISATA BAHARI DALAM PEMBERDAYAAN DAN PENINGKATAN TARAF EKONOMI MASYARAKAT LOKAL DI DESA LES KECAMATAN TEJAKULA KABUPATEN BULELENG
type: item
description: ABSTRAK: Desa les merupakan salah satu desa yang berada dalam Kecamatan Tejakula yang memiliki daya tarik wisatawan karena keindahan terumbu karang di laut yang ada didaerah tersebut. Keberlangsungan kegiatan wisata beserta operasionalnya tidak lepas dari dukungan sepenuhnya melalui pemberdayaan masyarakat desa., Namun seiring terus berkembangnya wisata bahari di Desa Les, sarana akomodasi sebagai salah satu penunjang pariwisata seperti home stay, villa, restaurant dan lainnya yang ada di Desa Les sangat minin bahkan dikatakan tidak ada.. Dampak dari pemberdayaan masyarakat local dalam kegiatan wisata bahari bagi kehidupan masyarakat Desa Les adalah; dampak ekonomi yaitu meningkatnya pendapatan masyarakat, serta meningkatnya kesejahteraan masyarakat yang ditandai dengan terpenuhinya kebutuhan masyarakat, baik kebutuhan primer, sekundr, maupun tersier. Dampak pendidikan yaitu meningkatnya tingakt pendidikan masyarakat, didapatnya pelatihan dan pendidikan dalam bidang pariwisata yang diberikan oleh pemerintah dan pihak swasta yang bertanggung jawab atas pengembangan wisata bahari di Desa Les. Dampak social budaya yaitu berkembangnya kesenian tari yang ada dan terpeliharanya bangunan-bangunan pura yang ada di Desa Les karena mendapat sumbangan-sumbangan dari pemerintah maupun swasta. Kata kunci: Peranan, Pariwisata Bahari, dan taraf ekonomi. ABSTRACT: Les villages is one of the villages located in the District of Tejakula who has had a tourist attraction because of the coral reefs in the sea in the area. The sustainability of tourist activities and its operations can not be separated from the full support trough the empowerment of rural communities, but with the development of nautical tourism in the village of Les. Accommodation facilities as one of the supporting tourism such as home stay,villa, restaurant and others in the village of Les wa minimal even to say no, this is one opportunity for the people of the village of Les to providing facilities such accommodation…
creator: Ni Ketut Mareni
creator: A.A.Istri M. Septiviari
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-05
publication date: 2018-09-05
doi: 10.30813/ncci.v0i0.1206

PENGARUH PENGETAHUAN DAN SIKAP KEPADA LINGKUNGAN TERHADAP NIAT MENGINAP DI HOTEL RAMAH LINGKUNGAN
type: item
description: Penelitian ini bertujuan untuk mendeskripsikan pengaruh pengetahuan dan sikap kepada lingkungan terhadap niat menginap di hotel ramah lingkungan. Penelitian ini menggunakan 90 responden menggunakan kuesioner sebagai instrumen pengumpul data. Responden merupakan wisatawan yang mengetahui tentang hotel ramah lingkungan. Data dianalisis menggunakan metode statistik regresi linear berganda, selanjutnya data diolah menggunakan bantuan software IBM SPSS statistic 20. Hasil penelitian menunjukkan (1) Pengetahuan berpengaruh positif dan signifikan terhadap niat menginap di hotel ramah lingkungan, (2) Sikap kepada lingkungan berpengaruh positif dan signifikan terhadap niat menginap di hotel ramah lingkungan, (3) Pengetahuan dan sikap kepada lingkungan berpengaruh positif signifikan terhadap niat menginap di hotel ramah lingkungan. Kata kunci: pengetahuan, sikap, niat menginap, hotel ramah lingkungan ABSTRACT This research aims to describe the influence knowledge and attitude to the environment intention stay at eco- friendly hotel. The study taken from a sample of 90 the touristst who know about eco-friendly hotel. The data were analyzed using statistic method multiple linear regression then processed with software IBM SPSS 20. The result show (1) Knowledge have an effect on positive significant intention of stay at eco friendly hotel, (2) Attitude to the environment have an effect positive significant intention of stay at eco- friendly hotel, (3) Knowledge and attitude to the environment have an effect intention of stay at eco-friendly hotel. Keywords: knowledge, attitude, intention of stay, eco-friendly hotel.
creator: Ida Ayu Kalpikawati
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-05
publication date: 2018-09-05
doi: 10.30813/ncci.v0i0.1208

PENGARUH KEPUASAN KERJA DAN KOMITMEN ORGANISASI TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR PADA KARYAWAN HOTEL BERBINTANG DI BALI
type: item
description: Organizational citizenship behavior (OCB) merupakan salah satu bentuk perilaku prososial yaitu perilaku sosial yang positif, konstruktif dan membantu. OCB ini tercermin melalui perilaku suka menolong orang lain, menjadi volunteer untuk tugas-tugas ekstra, patuh terhadap aturan-aturan dan prosedur-prosedur di tempat kerja. Perilaku tersebut akan muncul bila karyawan merasakan kepuasan dalam bekerja dan memiliki komitmen terhadap organisasi. Penelitian ini bertujuan untuk mengetahui pengaruh kepuasan kerja dan komitmen organisasi terhadap organizational citizenship behavior karyawan hotel berbintang di Bali secara parsial dan simultan. Data penelitian dikumpulkan melalui kuisioner dengan menggunakan 100 responden dan dianalisis dengan menggunakan amalisis regresi berganda. Hasil penelitian menunjukkan bahwa kepuasan kerja dan komitmen organisasi secara parsial maupun simultan berpengaruh positif dan signifikan terhadap organizational citizenship behavior karyawan. Berdasarkan uji determinasi ditemukan bahwa sumbangan variable kepuasan kerja dan komitmen organisasi sebesar 80,4 persen. Kata kunci: Kepuasan kerja, komitmen organisasi, OCB ABSTRACT: Organizational citizenship behavior (OCB) is one form of prosocial behavior that is positive social behavior, constructive and helpful. This OCB is reflected through the behavior of helping others, volunteering for extra tasks, obeying the rules and procedures at work. Such behavior will arise when employees feel satisfaction in work and have a commitment to the organization. This study aims to determine the effect of job satisfaction and organizational commitment to the organizational citizenship behavior of star hotel employees in Bali partially and simultaneously. The research data was collected through questionnaire using 100 respondents and analyzed by using multiple regression analysis. The results showed that job satisfaction and organizational commitment partially or simultaneously have a positive and significant effe…
creator: Ni Luh Ketut Sri Sulistyawati
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-05
publication date: 2018-09-05
doi: 10.30813/ncci.v0i0.1209

FAKTOR PENENTU KEPUASAN DAN KETIDAKPUASAN KONSUMEN PADA INTERNATIONAL AIRPORT HOTELS DI BANDARA SOEKARNO HATTA TANGERANG
type: item
description: Tujuan penelitian ini adalah untuk mengetahui faktor kepuasan dan faktor ketidakpuasan konsumen terhadap International Airport Hotel di Bandara Soekarno Hatta Tangerang berdasarkan situs TripAdvisor dan Expedia.Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik analisis isi. Terdapat empat hotel yang menjadi objek penelitian, yaitu Bandara International Hotel, Swiss-Belhotel Airport Jakarta, Ibis Style Jakarta Airport, Ibis Budget Jakarta Airport. Teknik analisis isi dilakukan dengan menganalisis 534 ulasan yang mewakili kepuasan konsumen dan 112 ulasan yang mewakili ketidakpuasan konsumen, yang didapatkan dari dua platform hotel yaitu TripAdvisor dan Expedia. Hasil penelitian menjabarkan bahwa terdapat 12 faktor yang menentukan kepuasan konsumen yaitu fasilitas, lokasi, kualitas kamar, produk makanan dan minuman, kebersihan, kualitas pelayanan, nilai, desain, internet, suasana dan program keanggotaan. Faktor utama penentu kepuasan yaitu fasilitas terdiri dari layanan antar jemput gratis ke bandara, layanan antar ke pusat perbelanjaan, kolam renang dan restoran yang sesuai harapan.Sedangkan faktor yang menentukan ketidakpuasan konsumen terdiri dari 11 faktor yaitu kualitas kamar, kebersihan, karyawan, produk makanan dan minuman, masalah operasional, kualitas pelayana, fasilitas, nilai, penagihan, harga dan kegunaan produk. Faktor utama penentu ketidakpuasan yaitu kualitas kamar terdiri dari amenitiesyangtidak lengkap, fasilitas dan ukuran kamar tidak sesuai harapan dan kamar yang tidak kedap suara.Penelitian ini memberikan kontribusi bahwa ulasan pada media online dapat memberikan informasi bagi pihak manajemen hotel untuk mengenai faktor yang menyebabkan tamu puas dan tidak puas, sehingga dapat menjadi kajian untuk meningkatkan kinerja hotel. Kata Kunci: Faktor Kepuasan, Faktor Ketidakpuasan, Airport Hotel, Atribut Hotel ABSTRACT: The purpose of this study is to determine the consumer satisfaction factors and dissatisfaction factors for Inter…
creator: Rachel Dyah Wiastuti
creator: Riyanti Teresa Tirto
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-05
publication date: 2018-09-05
doi: 10.30813/ncci.v0i0.1210

STUDI KELAYAKAN WISATA ALAM GUNUNG PUNTANG KABUPATEN BANDUNG
type: item
description: Gunung Puntang merupakan wisata alam yang terletak di Desa Campakamulya, Kecamatan Cimaung, Kabupaten Bandung. Gunung Puntang secara langsung dikelola oleh Perhutani KPH Kabupaten Bandung Selatan, bekerjasama dengan Lembaga Masyarakat Desa Hutan. Namun karena sumber daya yang terbatas membuat daerah ini menjadi tidak banyak berkembang dan tidak begitu banyak dikenal oleh wisatawan. Penelitian ini bertujuan untuk menganalisa studi kelayakan wisata alam Gunung Puntang di Kabupaten Bandung agar dapat mendorong minat wisatawan untuk berkunjung. Penulis menggunakan metode penelitian kualitatif yang disajikan secara deskriptif dan teknik pengumpulan data yang digunakan yaitu berupa observasi, wawancara dan studi dokumentasi dengan pendekatan atribut produk pariwisata yang meliputi enam aspek, yakni aksesibilitas, amenitas, akomodasi, atraksi, aktivitas dan ancillary service. Berdasarkan hasil penelitian yang dilakukan, wisata alam Gunung Puntang yang dikelola oleh Perhutani bersama dengan LMDH memiliki kondisi yang sudah cukup baik dilihat dari enam aspek yang diteliti penulis. Dengan potensi yang dimilikinya, Gunung Puntang seharusnya dapat menjadi salah satu wisata alam yang kompetitif di Indonesia khususnya di Jawa Barat. Kata Kunci:Potensi Wisata Alam, Daya Tarik Wisata, Gunung Puntang ABSTRACT: Puntang Mountain is a natural tourism located in the Village Campakamulya, District Cimaung, Bandung regency. Puntang Mountain is directly managed by Perhutani KPH Kabupaten Bandung, in cooperation with Forest Village Community Institution. However, due to limited resources make this area become less developed and not so much known by tourists. This study aims to analyze the feasibility study of natural attractions of Puntang Mountain in Bandung regency in order to encourage tourists to visit. The author uses qualitative research methods presented descriptively and data collection techniques used in the form of observation, interview and documentation study with tourism produc…
creator: Vany Octavianny
creator: Ratu Ratna Mulyati
creator: Ersy Ervina
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-05
publication date: 2018-09-05
doi: 10.30813/ncci.v0i0.1211

ANALISIS DAYA TERIMA KONSUMEN PADA PRODUK ROTI BERBASIS SUBTITUSI KULIT PISANG AMBON
type: item
description: ABSTRACT This study was inspired by the abundant waste of Ambon banana peel that has not been utilized well. The city of Bandung, which is known as a culinary tourism destination in Indonesia, uses a large number of Ambon bananas as a raw material for the culinary products. Unfortunately, the banana peel waste has not been processed well. In this study, banana peels as a bread ingredientwere treated in such a way to generate economic values. This study referred to Herudianto’s (2009) and Wiley’s (1983) theories about bread products, Mudjadin’s (2008) theory about the use of banana peels, and Moehyi’s (1992) theory about consumers’ acceptance of food. This study was an experimental study. The data was collected throughan organoleptic testing by expert panelists and trained panelists. The collected data was subsequently analyzed using a descriptive method of five quality attributes. The analysis results of consumer acceptance of bread products with flour made of banana peels whereas follows: in term of product’s color, 86% of respondents liked it; in term of taste, 90% of respondents said good; in term of texture, 76% of respondents said soft enough; in term of aroma, 80% of respondents said fragrant; and in term of physical appearance, 84% of respondents liked it. In conclusion, the Ambon banana peel-based bread products can be accepted by consumers. Keywords: Consumer Acceptance, Baking Products, Banana Peel-based Flour
creator: Dendi Gusnadi
creator: Suryana Heryawan Achmad
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-05
publication date: 2018-09-05
doi: 10.30813/ncci.v0i0.1205

PENGARUH PRODUK, HARGA, LOKASI, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PASTRY BAKERY (STUDY KASUS PADA TOKO HAVANA BANDUNG)
type: item
description: ABSTRACT This study was aimed at investigating the effect of product, price, place, and promotion the decision to purchase pastry & bakery products in Havana Shop Bandung. The theories by Huriyati, Saladin, and Kotler were employed. This study used a descriptive method. The analysis results suggest that the marketing mix variables X, including product X1, price X2, place X3, and promotion X4, have positive and significant effect on the variable Y (i.e., purchasing decision). Therefore, the marketing mix should be maintained and developed so that many consumers decide to buy products offered by Havana Shop. . Keywords: Product, Price, Place, Promotion, Purchasing Decision, Pastry &Bakery
creator: Suryana Heryawan Achmad
creator: Dendi Gusnadi
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-05
publication date: 2018-09-05
doi: 10.30813/ncci.v0i0.1213

ARTI PENTING TINGKAT KEPUASAN PARA PELANGGAN DAN PEMANFAATAN ULASAN DARING
type: item
description: ABSTRACT This research departs from the curiosity of researchers to find out the extent to which online customer reviews are used at the Ritz Carlton hotel, because hotel management responds well even to the extraordinary in responding to online customer reviews, especially from TripAdvisor. The purpose of this study is to develop and understand the extent to which online review customer reviews are used from TripAdvisor to the department of the front office at the Ritz Carlton Hotel Jakarta. Conclusions from this study are important for hotels to maintain and improve the level of customer satisfaction to improve the quality of hotel services. The researcher also gave several suggestions which stated that there must be a position of work that is responsible for ensuring that all online reviews will be answered and evaluated. In addition, the hotel must invite more guests to comment on TripAdvisor. Keywords: Customer, Customer Satisfaction, Online Review, Front Office Department
creator: Dewanta Fachrureza
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-05
publication date: 2018-09-05
doi: 10.30813/ncci.v0i0.1216

IMPLEMENTASI STRATEGI 4P DALAM MENINGKATKAN FREKUENSI PUBLIC EVENT DI HARRIS HOTEL AND CONVENTIONS BEKASI (HHCB)
type: item
description: ABSTRACT This research is intended to study the 4P marketing mix strategy to and its effect to the products of MICE industry, as well as developing an alternative or improvements; particularly in the publicevents section of one hotel in Bekasi area, which is HARRIS Hotel and Conventions Bekasi. HARRIS Hotel and Conventions Bekasi is a brand of four – star hotel in the Summarecon Bekasi area. The method used in this research is the descriptive qualitative method and data collection is performed using triangulation method with interview, observation, and documentation conducted to the sales and marketing staff of HARRIS Hotel and Conventions Bekasi, practicioners and experts in the field of event management and marketing. The collected data is then analyzed using the Miles and Hubermann interactive analysis method to evaluate the 4P marketing mix strategy and improvements which can be done. The conclusion of this research is: the 4P marketing mix strategy used in the events section of HARRIS Hotel and Conventions, particularly in the publicevents sector is sufficient but is still lacking in product diversity and product promotion. Improvements can be done by improving product diversity by making new packages on publicevents such as exhibitions and conventions, and the promotion of the brand new convention hall facility should be made to increase its public prescence. Key words: marketing strategy, marketing mix, public event, existing strategy, alternative strategy.
creator: Darmawan Damanik
creator: FX Setiyo Wibowo
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-07
publication date: 2018-09-07
doi: 10.30813/ncci.v0i0.1248

ACCESSIBLE INFORMATION IN TOURISM: CASE OF CASUAL ITALIAN RESTAURANT
type: item
description: ABSTRACT: Information is a collection of data that can be useful for decision making and currently an important material or commodity for all groups of people, including tourists.Accessible information is information that can be read or accepted and understood by individuals or groups, including a restaurant visitor. Restaurant is a part of supporting sector in tourism and one type of restaurant that quitevisited a lot is casual Italian restaurant which serves Italian food at affordable prices. This study aimed to identify the application of accessible information criteria by UNWTO in 10casual Italian restaurantsfrom 5 brands in Jakarta.This study used a qualitative method with an explorative approach. The object of the study was selected based on Zomato’s website on January 2018. Primary data was collected through interviews and direct observation on 10 casual Italian restaurantsfrom 5 brands in Jakarta, namely; Domino's Pizza, Pizza Hut, Pizza Marzano, Popolamama and The Kitchen by Pizza Hut. Data were analyzed by arranging data, describing it into units, synthesizing and arranging patterns from the observation list. The findings showed that the application of accessible information is divided based on seven criterias; printed material, digital documents, audio-visual content, websites, mobile apps, self-service terminals-mobile devices and signage. The results showed that printed material and signage have been widely applied by the majority of casual Italian restaurants, while self-service terminals-mobile devices are not implemented yet. The implication’s studyis providing recommendations for casual Italian restaurants to maximize the application of accessible information to meet the diverse needs of customer and giving opportunitiesto maintain restaurant existence and to expand its business. Keywords: Accessibility,accessible information, accessible tourism, information, restaurant
creator: Novita Indah Mulyaningrum
creator: Nurul Sukma Lestari
creator: Rachel Dyah Wiastuti
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-07
publication date: 2018-09-07
doi: 10.30813/ncci.v0i0.1249

IMPLEMENTASI STRATEGI STP (SEGMENTATION, TARGETING & POSITIONING) DI DESA WISATA RUMAH DOME, SLEMAN, YOGYAKARTA
type: item
description: ABSTRACT Due to the earthquake occurred in 2006 in Bantul, Yogyakarta, the residents of Nglepen Village, Sleman Regency had to be relocated to a safer place in which dome-shaped houses were built for their new houses. Gradually, due to its uniqueness, the residents turned the dome complex into a tourist destination (tourist village). They began doing marketing activities but the number of visitors remained low. This paper, therefore, seeks to investigate the implementation of the existing marketing activities by employingthe analysis of the segmentation, targeting, and positioning strategy. Keywords:marketing strategy,tourist village, dome houses
creator: Nurlena Nurlena
creator: Musadad Musadad
creator: Ratu Ratna
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-07
publication date: 2018-09-07
doi: 10.30813/ncci.v0i0.1250

E-SERVICE QUALITY WEB RESERVATION PADA HOTEL BINTANG IV DI KOTA BANDUNG
type: item
description: ABSTRACT: Accomodation providers such as hospitality alsousing the internet as a media for online promotion and sales through a website. Prospective guests can get any information quickly through the media website. In some hotels, it is known that prospective hotel guests make more purchases online through Online Travel Agents (OTAs) who collaborate with hotels rather than reservations through websites owned by the hotel itself. Although the level of occupancy through online reservation is high, the level of occupancy through hotel website is low. This shows that prospective guests are more interested in making purchases through OTA outside the hotel website, this condition causes the hotel to finally get a small profit because of the high share of profit costs with OTA ranging from 17-35%. This is certainly detrimental to the hotel. Therefore, it is necessary to evaluate the quality of online services for hotel website reservations. Based on the background described above, it is necessary to conduct research on "Analysis of E-Service Quality Web Reservation of 4-star Hotels in Bandung City". The research method used in this study is descriptive quantitative research. Data collection techniques were carried out through a questionnaire with a sampling of 100 respondents. The results showed that E-Service quality 4-star hotel online reservation service from the company side was analyzed from information gap, communication gap and gap design was considered good enough, from the three factors the highest level of service quality was in communication gap where E-service quality was able to provide a good communication system for hotel guests. Keywords: E-Service Quality, Web Reservation, Hotel
creator: Ersy Ervina
creator: Vany Octaviany
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-07
publication date: 2018-09-07
doi: 10.30813/ncci.v0i0.1251

POLA PERJALANAN WISATAWAN TIMUR TENGAH BERDASARKAN PROFIL WISATAWAN DAN MOTIVASI POLA PERGERAKAN DI BANDUNG
type: item
description: ABSTRACT This study analyses how the Middle East tourists travel patterns in Bandung based on tourist profile and motivation movement patterns. The purpose of this studies to investigate how Middle East tourist travel patterns based on tourist profile and motivation movement patterns in Bandung. This research used descriptive with qualitative approach, involving 3 Middle East tourists as informants. The data were analyses by assigning codes to categorize information, identifying patterns and connection between categories, and interpreting the data from the multiple sources. This result show that the Middle East tourist profiles belonging to middle and upper class tourist and based on the tourist typology, Middle East tourist include into the category of near phischocentric and tend to approach the Mid-centric. Middle East tourist very interested to explore tourist attraction in Bandung. However Bandung still need to be improved, especially some points related to the limitation of professional expertise in several tourism service sectors who able to perform and speak Arabic well. Keywords: Travel pattern, Tourist profile, Travel pattern motivation, Middle East Tourist
creator: Nukeu Novia Andriani. S
creator: Aji Prasetya Hadi
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-07
publication date: 2018-09-07
doi: 10.30813/ncci.v0i0.1252

FAKTOR-FAKTOR PENGHAMBAT KEBERHASILAN CBT: STUDI KASUS EKOWISATA MANGROVE MENGKAPAN DI PROVINSI RIAU
type: item
description: ABSTRACT Community-based tourism (CBT) is one of the approaches employed to realize sustainable tourism. Nevertheless, tourism activities taking place in Mengkapan Mangrove located in Riau Province do not show positive results after the tourism is managed by the local community. This is evidenced by the poorly maintained tourist facilities and attractions, the drastic decline in the number of visitors, and the lack of harmonious relations between stakeholders. Therefore, the current study was aimed to explore the factors that inhibit the success or sustainability of the CBT project in the mangrove ecotourism. The data was collected by conducting direct observation and interviews with various stakeholders, including the Head of Destination Section of Siak Tourism Office, an NGO Leader, local management members, and villagers. The results of the study suggest that there were several constraints in the CBT project in Mangrove, including a lack of cohesivenessbetween local managers and villagers, village officials, and Siak Tourism Office, inactive local management, low perceived economic benefit, cessation of CSR assistance from the company, and lack of support from the government. Resolving these problems is urgently needed. One way is to organize a meeting to be attended by all related stakeholders to achieve a common understanding and set of solutions. Keywords:constraints, success, CBT, ecotourism, mangrove
creator: Musadad Musadad
creator: Mariaty Ibrahim
creator: Nurlena Nurlena
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-07
publication date: 2018-09-07
doi: 10.30813/ncci.v0i0.1253

PENGARUH KUALITAS WEBSITE TRAVELOKA TERHADAP KEPUASAN KONSUMEN DENGAN MENGGUNAKAN METODE WEBQUAL
type: item
description: ABSTRACT: This study aims to explain and determine the influence of Quality Traveloka Website to customer satisfaction either together or partially to know the variables that predominantly affect consumer satisfaction on the website Traveloka. Webqual is a tool or instrument developed by Stuart Barnes and Richard Vidgen used to assess the usefulness, information, and quality of service interactions on Internet sites, especially those offering e-commerce facilities. Sample used in this research is 96 respondents. Based on the F test shows the results obtained value of F value (48.224)> F Table (2.70) then H0 rejected, and Ha accepted. So quality usability (X1), information (X2) and interaction (X3) simultaneously influence to variable of consumer satisfaction (Y). Then for the value of t value for usabiity (2.963)> t value table 1.98609 significantly influence customer satisfaction in Traveloka, t value for information (2.146) >value t table 1.98609 which means the quality information significantly influence affect customer satisfaction in Traveloka , t value for interaction (3.645)> t value table 1.98609 means that quality interaction significantly influence customer satisfaction in Traveloka. Based on multiple regression test results obtained that the constant value y = (a) + b1x1 + b2x2 + b3x3, then obtained multiple regression equation is Y = 0.168 + 0.393 x1 + 0.355 x2 + 0.405 x3. Keywords: Webqual, Consumer Satisfaction
creator: Imam Ardiansyah
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-07
publication date: 2018-09-07
doi: 10.30813/ncci.v0i0.1254

UJI ORGANOLEPTIK YOGHURT BERBAHAN BAKU SUSU KACANG KEDELAI BERDASARKAN LAMA WAKTU FERMENTASI
type: item
description: ABSTRACT Yogurt is a milk product that is fermented by microbial bacteria. Fermentation of lactose produces lactic acid which acts on milk protein, making yogurt denser and has a distinctive texture, flavor and aroma. Generally yogurt is made using cow's milk, but with advances in yogurt biotechnology can also come from vegetable milk, for example soyghurt raw material for milk (soybeans) and cocoghurt (coconut milk). Data is taken from all research units, in the form of fermentation time (with treatment 0 - 24 hours). The length of time for fermentation is the length of time needed when fermentation of milk to yogurt using Lactobacillus bulgaricus and Streptococcus thermophilus. The parameters measured in this study are the physical and organoleptic qualities of yogurt. Based on the fermentation time resulting from the fermentation of soy bean milk into yogurt 0 hours, 12 hours, and 24 hours. After doing research on the treatment of soybean milk with a treatment of 0 - 24 hours with 24 research units in getting results that there is no significant effect on fermentation treatment at 0 hours, 12 hours, and 24 hours. Obtained t value is 0.847<t. table 2.086 and sig value. 0.406> 0.05. Then it can be concluded that H0 is accepted and H1 is rejected, which means the treatment of fermentation time does not significantly affect the organoleptic quality of yogurt. Keywords: Organoleptics, Soy Beans, Soy Bean Milk, Fermentation, Yoghurt.
creator: Johannes Kurniawan
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-07
publication date: 2018-09-07
doi: 10.30813/ncci.v0i0.1255

GASTRONOMI MAKANAN BETAWI SEBAGAI SALAH SATU IDENTITAS BUDAYA DAERAH
type: item
description: ABSTRACT: Indonesia consists of a variety of ethnic groups, each of which has its own customs, cultural arts and distinctive language, which is a source of creativity and growth. Based on the nature of the understanding of the National National Identity as described above, the national identity of a nation cannot be separated from the identity of a nation or more popular. National identity is essentially a manifestation of cultural values that grow and develop in various aspects of life. The cultural and gastronomic relationships formed due to gastronomy are cultivation products in agricultural activities so that the embodiment of the color, aroma and taste of a food can be traced back to the origin of the environment in which the raw material is produced. The research approach used in this study is a qualitative approach. The focus in this study is the gastronomy of Betawi food as a Cultural Identity. Based on the results of interviews with resource persons and literature studies it can be concluded that the term gastronomy emphasizes the culture or philosophy contained in traditional foods or foods in an area. Viewed from 4 stages, namely the history, culture, geography and cooking methods. From all of these stages, it is closely related to the background of a philosophy that has a role for people's lives and this is an identity of a region as a distinctive value or characteristic of the Betawi culture that must be maintained and preserved for the next generation. Keywords: Gastronomy, Food, Betawi Culture, Cultural Identity
creator: Antonius Rizki Krisnadi
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-06
publication date: 2018-09-06
doi: 10.30813/ncci.v0i0.1221

KERAK TELOR: KULINER KHAS IBU KOTA JAKARTA ( BETAWI)
type: item
description: ABSTRACT: Jakarta is known as a Big City that has a variety of cultures. One of them is in the culinary field. Indonesian cuisine does not only bring consumers who have their own philosophical values, for example like egg crusts. The purpose of this study is how and the origin of the egg crust provides information about the meaning of gastronomy and philosophy of egg crust as well as knowing the conditions of Betawi Culinary Preservation. The location of the study is as stated in the title above, namely in the Kemayoran and Setu Babakan areas, especially in the Kerak Telor culinary centers, held in North Jakarta and South Jakarta. Data collection methods in the research used are observation, interviews, and documentation. Then from the data analyzed qualitatively and presented descriptively. The research which uses descriptive qualitative method aims to eliminate one of the traditional culinary of DKI Jakarta by focusing on the historical side and the origin of naming egg crust, culture in food egg crust, geographic landscape and cooking and maintenance by the DKI Jakarta government. Data obtained at the study site is a fairly good result from the empowerment efforts carried out by the DKI Jakarta Government. A good effort to use taste, presentation patterns, and promotions that have been proven to be effective in lifting one of the existing cultural heritage in DKI Jakarta Province. Egg crust tips are betawi food (the capital city of Jakarta) but no one knows for sure where they come from. The egg crust gets cultural influences from Europe, Chia and Arabic. A very difficult place to travel from an easy and developing area to several areas such as Setu Babakan, and Kemayoran. His advice is that the government must be petrified in the preservation of Betawi culinary, remembering exactly like Betawi culinary that is almost extinct, for example by holding a routine festival every year. Keywords: Kerak Telor, Culinary , DKI Jakarta.
creator: Yudhiet Fajar Dewantara
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-06
publication date: 2018-09-06
doi: 10.30813/ncci.v0i0.1223

Optimalisasi Pengembangan Destinasi Wisata Zona A Kampung Budaya Betawi Setu Babakan Jagakarsa, Jakarta Selatan
type: item
description: ABSTRACT: Setu Babakan Cultural Village is a Tourism Destination located in the South of Jakarta which in 2024 was named a Betawi Cultural Heritage. Setu Babakan Cultural Village consists of 3 Zones: Zone A is the preservation center for cultural development, Zone B is the Indonesian culinary center, and Zone C is the commercial and natural study. This study aims to be a reference material to make Setu Babakan Cultural Area as a Sustainable Tourism Destination, therefore the concept of ecotourism research needs to be done to prevent Culture from being preserved but the environment and other important elements in the Babakan Setu Cultural Village are damaged. This study is a descriptive study that uses a qualitative approach using key informants only. From this study it can be seen that the Government of Setu Babakan's development efforts by the Government has been very good but several policies are needed to increase tourists' desire to visit as well aseducating tourists of proper tourism behaviors, because awareness of tourists, especially hygiene issues is still very minimal. Keywords: tourism destination, cultural village, ecotourism
creator: Supina Supina
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-06
publication date: 2018-09-06
doi: 10.30813/ncci.v0i0.1224

EFEKTIFITAS PROGRAM PENGELOLAAN SAMPAH PLASTIC DI HOTEL (STUDI KASUS: PROGRAM “BYE-BYE PLASTIC 2018” DI DOUBLE TREE BY HILTON JAKARTA)
type: item
description: ABSTRACT: Based on Fauzi and Oktavianus (2014), in Indonesia itself the social and economic level in Indonesia is in contrast to environmental development in Indonesia itself. The hospitality industry that operates 24 hours a day starts thinking about ways to reduce waste and they emphasize new practices that can cut their waste disposal costs, protect and conserve nature. Double Tree by Hilton as a five-star hotel tries a new step called "Bye-bye Plastic" as a movement to reduce plastic waste in hotels. The data in this study are qualitative and use a case study approach. Data collection techniques used are interviews, observations, literature studies, and documents from the Hotel. To measure the level of effectiveness of plastic waste management, especially in the 2018 Bye-bye Plastic Program, the author uses the theory of the Cyprus Sustainable Tourism Initiative Theory (2017) regarding four good waste management steps. The conclusion of this study is that waste management in Double Tree by Hilton with the Bye-bye Plastic 2018 program is not effective where, from all four stages of waste management, everything has not been done and it works perfectly. Only in the first stage has there been action but the results have not been maximized. The advice that can be given is that the hotel must reevaluate this program, starting from the detailed program planning in advance so that it can save costs and improve the quality of the environment in Double Tree by Hilton Jakarta. Keywords: Waste Management, Plastic Waste, Hotel
creator: Regina Dewi Hanifah
creator: Finzky Finzky
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-06
publication date: 2018-09-06
doi: 10.30813/ncci.v0i0.1225

PARTISIPASI PAGUYUBAN ONTHEL WISATA KOTA TUA DALAM PELESTARIAN KOTA TUAJAKARTA SEBAGAI DESTINASI WISATA
type: item
description: ABSTRACT: This article analyzes the participation of the Kota Tua Onthel Tourism Association in preserving the Old City as a tourist destination to find out the forms of participation and factors that influence their participation. The method used in this article is a qualitative method with data collection techniques through interviews, observation, literature studies, and documentation studies. The data collected was analyzed with qualitative descriptive analysis techniques, then the data was presented formally and informally. The contents of the discussion of this article describe the forms of onthel community participation, namely making tourist attractions, introducing tourist attractions in Kota Tua, community service, establishing and maintaining the Old City library, maintaining tourism information posts, and contributing ideas. The factors that influence it are divided into two types, namely supporting factors and constraints. This article is expected to contribute to the preservation of tourist attractions and the development of sustainable tourism in Jakarta in general, and the Old City of Jakarta in particular. Keywords: Old Town, Jakarta, Participation, Tourism, Community, Onthel, Tourist Destination
creator: Adrianus Waranei Muntu
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-06
publication date: 2018-09-06
doi: 10.30813/ncci.v0i0.1227

DIMENSI KUALITAS LAYANAN PADA ONLINE TRAVEL AGENCIES DI INDONESIA
type: item
description: ABSTRACT: The increasing number of internet users in Indonesia in recent years greatly affect the growth of e-commerce business. One of the fast growing business is online travel services such as Traveloka, Tiket.com, Agoda, Pegipegi and so on. Online travel services are very diverse facilities, ranging from the procurement of websites to the manufacture of applications. The quality of online services (e-Service Quality) can facilitate efficiently and effectively in the purchase, sales, and delivery of both products and services. E-Service Quality or E-ServQual is a new version of Service Quality (ServQual). E-ServQual is developed to evaluate a service provided on the Internet network. The dimensions of E-ServQual used in the study are 8 dimensions, there are website design, reliability, responsiveness, security, fulfillment, personalization, information, and empathy. The sample used in this research is purposive sampling counted 38 respondents. The sample selection is based on experience using online travel agent in Indonesia. This research is using factor analysis to find out the new dimension construct on e-ServQual towards online travel agencies (OTA) in Indonesia. Keyword: e-ServQual, e-commerce, Online Travel Agent (OTA).
creator: Christina Sudyasjayanti
creator: Auditia Setiobudi
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-06
publication date: 2018-09-06
doi: 10.30813/ncci.v0i0.1228

POTENSI PARIWISATA MALUKU BARAT DAYA SEBUAH KAJIAN PUSTAKA
type: item
description: ABSTRACT: Regency of Southwest Maluku is one of the districts in the archipelago region of the State of Indonesia. The area of Southwest Maluku Regency (MBD) is very strategic because it is close to the State of Timor Leste and the Australian Continent. The most dominant tourist attraction in the district of MBD is marine tourism consisting of beaches and natural beauty under the sea. The author is interested in exploring areas that have potential interest in MBD. Research is done by studying the literature by looking for secondary information. The vastness of the territorial sea and tourism of the district of MBD becomes the capital for tourism development. The district of MBD has many potential assets to develop. Keywords: Southwest Maluku, Tourism Potential, Islands Region
creator: Posma Sariguna Johnson Kennedy
creator: Suzanna Josephine L Tobing
creator: Adolf Bastian Heatubun
creator: Rutman Lumbantoruan
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-06
publication date: 2018-09-06
doi: 10.30813/ncci.v0i0.1229

INTENSI UKM DALAM ADOPSI FINANCIAL TECHNOLOGY DI JAWA TIMUR
type: item
description: ABSTRACT: Small and Medium Enterprises (SMEs) is one of the pillars and strengths that contribute to the Indonesian economy. SMEs in Indonesia began to grow because of the growing technology. One of the supporting factors is the business of Financial Technology (fintech). This study aims to find out the factors that affect the intention of SMEs (vendors) in terms of the use of Financial Technology in the form of cashless payment applications (for the example: OVO, T-Cash, and so on). This research uses semi-structured research framework with T-O-E (Technology - Organization - Environment) approach. The method used is qualitative descriptive. Data on influencing factors are obtained from semi-structured interviews to describe the phenomenon of application-based cashless payment. Validity is tested with source triangulation. An approach is needed to determine the factors that most influence the acceleration of adoption of financial technology. Once these factors are known, step approach and development will be easier to do. Keywords: Financial Technology, SME, intention, Small and Medium Enterprises (SMEs)
creator: Auditia Setiobudi
creator: Trianggoro Wiradinata
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-06
publication date: 2018-09-06
doi: 10.30813/ncci.v0i0.1233

FAKTOR-FAKTOR YANG MEMENGARUHI KESETIAAN TENAGA KERJA GENERASI Y
type: item
description: ABSTRACT: This research was conducted to find out what factors influenced the loyalty of Gen Y labor who worked as permanent employees and worked in Jabodetabek area. Many of the Gen Y workforce seen haven’t loyal like the previous generation that can work very long in a company. Researcher are interested to explore what factors can trigger the emergence of loyalty to appears in Gen Y. At a glance researcher consider the quality of work and job performance factors are affect the loyalty of the Gen Y labor. In this study the model used is a quantitative research model that serves to see whether there is a positive and significant relationship between the variables that affect the loyalty of Gen Y labor, such as the quality of work life and job performance. The data used in this study are primary data obtained directly through distributed questionnaires, as well as library search through journals as secondary data, to compare and examine what variables are positively affected and can affect the quality of work life and job performance so that can create loyalty.During the research, the researcher found that some variables were allegedly able to increase the loyalty of the Gen Y labor in addition to quality of work life and performance, including compensation, career development and social support that simultaneously affected this research. Keywords: Loyalty, Employee, Gen Y
creator: Billy Chandra
creator: Edi Purwanto
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-06
publication date: 2018-09-06
doi: 10.30813/ncci.v0i0.1235

Perencanaan Strategi Pemasaran Batik di Prawirotaman Menggunakan Analisis SWOT
type: item
description: ABSTRAK: Kampung Prawirotaman merupakan salah satu destinasi wisata yang menarik bagi turis mancanegara maupun domestik di Yogyakarta.Pada awalnya Kampung Prawirotaman merupakan kampung penghasil batik, namun seiring dengan perkembangan permintaan pariwisata, sebagian besar pengrajin batik berubah menjadi pengusaha penginapan.Hanya sedikit UKM yang tetap melestarikan pembuatan batik.Padahal, batik merupakan salah satu produk warisan yang memiliki nilai kearifan lokal.Penelitian ini bertujuan untuk mengembangkan strategi pemasaran yang dapat diterapkan oleh UKM batik di Prawirotaman. Sampel dalam penelitian ini adalah pemilik UKM batik, karyawan, konsumen, dan masyarakat sekitar.Metode pengumpulan data menggunakan wawancara dan kuesioner.dan metode analisis yang digunakan adalah SWOT dan dan Quantitative Strategic Planning Matrix (QSPM). Hasil analisis menunjukkan bahwa pada lingkungan internal UKM batik di Prawirotaman memiliki kekuatan pada jejaring ke konsumen, ketersedian bahan baku sedangkan kelemahannya adalah sumber daya manusia, serta proses produksi. Sedangkan dari sisi eksternal kesempatan yang dimiliki berupa dukungan dari pemerintah yang kuat serta penggunaan batik sebagai pakaian nasional Indonesia.Sisi eksternal yang menjadi hambatan adalah banyaknya pesaing dan mudahnya konsumen beralih preferensi. Hasil analisis QSPM adalah strategi prioritas yang dapat dilakukan oleh UKM batik di Prawirotaman terus melakukan inovasi agar dapat mengikuti selera konsumen, serta lebih memanfaatkan media online sebagai langkah penetrasi pasar, dan memposisikan produk sebagai batik yang memiliki kualitas tinggi dan unik untuk segmen kelas menengah atas. Hal ini akan mendorong batik menjadi produk yang diminati dan bertahan sebagai produk yang memiliki ciri khas dari Yogyakarta. Kata Kunci: Analisis QSPM, Analisis SWOT, Strategi Pemasaran
creator: Elisabet Dita Septiari
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-06
publication date: 2018-09-06
doi: 10.30813/ncci.v0i0.1237

USULAN MODEL PERHITUNGAN HARGA POKOK JASA PADA INDUSTRI TOUR & TRAVEL DENGAN METODE ACTIVITY BASED COSTING (ABC) (Studi Pada Perusahaan Jasa XYZ Travel)
type: item
description: ABSTRACT: Strengthening middle-class prosperity in Indonesia raises the tourism industry, especially the umrah travel agency. Government regulations on waiting periods of pilgrimage have contributed to the increase of umrah pilgrims. In gaining market share, the umrah travel industry proclaims a low-price strategy. umrah travel industry is faced with the challenge of cost management and cost allocation so that the cost of goods calculation is more accurate. This study aims to propose the calculation of cost of services by the method of Activity Based Costing (ABC) in XYZ Travel company. Activity Based Costing is a method of allocating cost based on activity so as to produce the calculation of cost of goods more appropriate. This study explains the basic concepts of ABC and compares it with the traditional product costing methods already applicable in XYZ Travel. The method used in this research is descriptive method with qualitative approach. The data used are secondary data in the form of financial statements supported by observation and interview with XYZ Travel management. The study was conducted on the costs incurred in the umrah travel industry according to 2016 financial data on the available umrah packages. The results showed the difference between the cost of travel services industry umrah ABC method with the traditional price according to XYZ Travel. The difference between the cost of services for package type of two, three, and four of Rp 4,716,008, Rp 4,637,716 and Rp 4,502,774. The average cost of travel services umrah XYZ Travel increased after using the Activity Based Costing method. Increase or decrease in cost of services affects the difference in price offered to consumers. XYZ Travel company management is advised to consider using Activity Based Costing method as it can assist management in allocating more accurate cost. Keywords: Umrah Travel Industry, Cost of Services, Activity Based Costing
creator: Karina Putri Aulia
creator: Muji Astuti
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-06
publication date: 2018-09-06
doi: 10.30813/ncci.v0i0.1239

ANALISIS AKUNTANBILITAS KEMITRAAN AGRIBISNIS TEMBAKAU SEBAGAI PENERAPAN CORPORATE SOCIAL RESPONSIBILITY (STUDI KASUS PERUSAHAAN ROKOK DI JAWA TENGAH)
type: item
description: ABSTRACT: Tobacco Agribusiness Partnership is an implementation of Corporate Social Responsibility (CSR) PT. X and already held in some areas one of them in Mranggen. Each activities must be accountable. But in practice, there are problems such as partner farmers who can’t pay off the credit, the quantity of tobacco that goes to PT. X is fickle, and tobacco was sold to the collectors before being put into PT. X. This study aims to find out how Tobacco Agribusiness Partnership in Mranggen implemented as an implementation of Corporate Social Responsibility (CSR) PT. X and to analyze how accountability is done by PT. X, Tobacco Agribusiness Partnership and farmers in the Tobacco Agribusiness Partnership activities at Mranggen. The data used a primary data in the form of accountability that obtained through interviews and secondary data is the form of accountability report of Tobacco Agribusiness Partnership PT. X in Mranggen Planting Season 2016. The results of this study showing that the accountability that has been used is vertical accountability and horizontal accountability. However, in its application, such accountability has not run maximally. Keywords: Corporate Social Responsibility, Partnership, Accountability
creator: Helga Rustanti
creator: Hans Hananto Andreas
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-06
publication date: 2018-09-06
doi: 10.30813/ncci.v0i0.1242

KAJIAN TINGKAT KEPUASAN KONSUMEN GO-FOOD DI DKI JAKARTA, DENGAN TINJAUAN PENGARUH BAURAN PROMOSI DAN KUALITAS LAYANAN
type: item
description: ABSTRACT: This study is structured in order to determine the effect of promotion mix and service quality on increasing customer satisfaction of Go-Food. The unit of analysis observed was Go-Food consumers in the DKI Jakarta area. This study uses a quantitative descriptive approach with data collection techniques is a survey technique using a questionnaire instrument to 206 respondents, distributed through the google form. Data analysis method uses multiple linear regression with SPSS software ver. 24. The results of the analysis show that the promotion mix has a significant effect on consumer satisfaction, service quality has a significant effect on customer satisfaction, while the promotion mix and service quality simultaneously have a significant effect on customer satisfaction. In the analysis of indicators known, Go-Food must further improve the quality of service to consumers and also increase promotion on social media platforms. Keywords: promotion mix, service quality, customer satisfaction.
creator: Sepriliani Rosanda Dewi
creator: Ignatius Ario Sumbogo
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-06
publication date: 2018-09-06
doi: 10.30813/ncci.v0i0.1244

KONSUMERISME MAHASISWA TERHADAP STARBUCKS COFFEE DALAM KERANGKA TEORI FETISISME KOMODITAS DAN MOTIVASI HEDONIS
type: item
description: The rise of coffee shop business in Indonesia makes both global and local brands also compete to reach the position in the minds of consumers. An interesting phenomenon is that there are many students who participate in it. Though a serving of coffee sold at a price that is not cheap, given that not all students have a status of side jobs. One coffee shop brand most widely mentioned when done pre-test is Starbucks Coffee. Using qualitative research methods with case study designs, this study interviewed 20 informants who were all active students from several universities in Jakarta. The impact of the pattern of life on the basis of commodity fetishism, the consumerism accumulated in the lifestyle can lead to an avid or in the formal language of hedon to continue to desire for material satisfaction. The emergence of this on the basis of the motivation, which is referred to as hedonic motivation. For this reason this research wants to know how student consumerism toward Starbucks Coffee in the framework of commodity fetishism theory and hedonis motivation in order to help advance the local products that move in the field of culinary, especially coffee drinks. Keywords: brand, commodity fetishism, consumerism, hedonic motivation.
creator: Grace Putlia
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-12
publication date: 2018-09-12
doi: 10.30813/ncci.v0i0.1266

PENGARUH FAKTOR MAKRO EKONOMI TERHADAP RETURN SAHAM BANK KONVENSIONAL DAN BANK SYARIAH: STUDI KASUS BCA DAN BANK PANIN SYARIAH
type: item
description: The stock market has had an important role in economic where the stocks which have been traded come from many industries and one of them is banking industry. According to Undang-Undang Nomor 10 Tahun 1998, the common bank can be divided into conventional bank and Islamic (Sharia) bank. This research is purposed to examine deeply about the movement of the conventional and the Sharia bank stock return which is caused by macroeconomics factors. The data is used from April 2016 until June 2018. The method is VECM. The analysis is described by Impulse Response Function (IRF) and Forecast Error Variance Decomposition (FEVD) analyzing. The result of this research describes that when the economic is in good situation where Rupiah exchange rate is tightening and BI 7day is decreasing means either BCA or Bank Panin Syariah stock return is on the rise. BCA and Bank Panin Syariah stock return are different in response to the inflation rate. The result also indicates that internal factors such as efficiency in operating expenses; lower Non Performing Loan margin; interesting interest rate; and so on are the most important factor for BCA and Bank Panin Syariah stock performance. Keywords: banking, macroeconomics, stock return, VECM
creator: Hary S Sundoro
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-12
publication date: 2018-09-12
doi: 10.30813/ncci.v0i0.1267

Penentuan Value Proposition pada Eko Nugroho Art Class
type: item
description: Only by deliver right value on the right target consumen, strategy will be achievie. Therefore, value proposition play role as media to describe business strategy and as significant contributor to business strategy and performance. Accroding that explanation, this research aims to compose value propositions at Eko Nugroho Art Class (ENAC). Methodology: use individual depth interview with owner, director and psikolog. Reseatch strart with observation at ENAC, interview abouttarget consumers and value propositions. Findings : value proposition from Eko Nugroho Art Class is give a play room through art without limitation, promote freedom of expression. Implication : each individu have a same value and at the same time they also creative thinking for run the value. Keywords: Eko Nugroho Art Class, Value Proposition
creator: Ali Wardhana
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-12
publication date: 2018-09-12
doi: 10.30813/ncci.v0i0.1271

PENGARUH DISRUPTIVE MINDSET TERHADAP PEMBENTUKAN KEMAMPUAN AMBIDEXTROUS PEMIMPIN PERUSAHAAN DALAM MENGHADAPI ERA DISRUPTIF
type: item
description: At present, the whole world including Indonesia is facing a disruptive era where the change is happened continuously, very fast, unpredictable and complex. Competition that is no longer linear makes companies must be able to make business models more innovative and disturbing strategies. Therefore, companies in Indonesia need the leaders who have the ability to see disruptive era as a challenging opportunity to grow and innovate not as a troublesome burden. The formation of ambidextrous abilities is believed built from the leader's mindset and will have an impact on their actions and choices: disrupting or disrupted. The research objectives are to known the impact of disruptive mindset to the ambidextrous abilities and the influence to company's performance in the disruptive era. The analysis method used is PLS (Partial Least Square) with sample of 85 respondents. The research results show that ambidextrous abilities are affected by disruptive mindset, company’s performance is affected by ambidextrous abilities, and the company’s performance is affected by disruptive mindset directly and indirectly.
creator: Tisia Priskila
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-12
publication date: 2018-09-12
doi: 10.30813/ncci.v0i0.1269

KETERIKATAN KARYAWAN DIPENGARUHI OLEH KECERDASAN EMOSIONAL DAN MODAL PSIKOLOGIS (Studi Empiris: PT. Fajar Lestari Sejati, Jakarta)
type: item
description: This study was conducted with the subject of the employees at PT. FAJAR LESTARI SEJATI, Jakarta which is located at JL. Daan Mogot km 12.8 comp. Daan Mogot Prima kav 3 no 2 West Jakarta 11740. This study aims to determine the influence of the influence of emotional intelligence and psychological capital on employee engagement in PT. Really true fajar, Jakarta. In this research explain whether there is influence of emotional intelligence and psychological capital to employee's attachment with sample used is 99 employees of PT. Fajar Lestari Sejati, Jakarta. To analyze the data using SPSS version 23.0 for windows. Based on the results of the analysis shows that emotional intelligence style (X1) has an influence on employee's (Y) attachment with a value of 0.000; psychological capital (X2) has an effect on employee engagement (Y) with a value of 0.024; emotional intelligence and psychological capital affect simultaneously to employee engagement with a 0.000 significance. Keywords: Emotional intelligence, psychological capital, employee engagement
creator: Thennia Sari
creator: Henilia Yulita
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-12
publication date: 2018-09-12
doi: 10.30813/ncci.v0i0.1270

FAKTOR–FAKTOR YANG MEMPENGARUHI PENGAMBILAN KEPUTUSAN INVESTASI DI PASAR MODAL INDONESIA
type: item
description: The purpose of this research to determine what factors affect the return on investment in the Indonesian capital market. By replicating the research conducted by Quershi et al (2012) found 4 (four) factors that influence investment decision making, namely heuristics, risk aversion, financial tools and firm levels of corporate governance. Data analysis technique is quantitative descriptive analysis using primary data with information that is in accordance with respondents who are investors who have invested in the Indonesian capital market. Hypothesis testing is done using multiple analysis by first testing the validity, reliability test, and classical assumption test. With a total of 185 respondents, the results of the research show that heuristics, risk aversion, financial tools and corporate levels of corporate governance together have a significant influence on investment decision making. However, partially, heuristics and risk aversion have no effect on investment decision making, while financial tools and corporate governance levels are significant to investment decision making. Keywords: investment decision making, heuristic, risk aversion, financial tools, firm level corporate governance
creator: Lilis Susilawaty
creator: Edi Purwanto
creator: Stela Febrina
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-12
publication date: 2018-09-12
doi: 10.30813/ncci.v0i0.1272

PENGARUH STORE IMAGE DAN PERCEIVED PRICE TERHADAP PRIVATE LABEL BRAND PRESTIGE PADA SUPERMARKET HERO DI JAKARTA
type: item
description: Private label ini Indionesia growth rapidly significant. This shows that there is considerable opportunity for the development of private labels. The purpose of this study was to determine how much influence the store image and perceived price have on the private label brand. This research takes Hero Supermarket objects as a place to study. The type of data used is primary data obtained from the questionnaire with likert scale measurement. This study uses non-probability sampling technique as a technique in data collection. The sample collected in this study amounted to 180 respondents. The variables examined in this study are store image and perceived price as independent variables, private label prestige brand as the dependent variable. Data analysis using PLS-SEM with Smart PLS 3.0 software.The data processing results found that H1 was accepted because there was a positive and significant influence from the Store Image on Perceived quality in Hero Supermarket, with a test value of 3.689, H2 was received because the Store Image had a significant influence on the Loyalty, with a significance value of 3.263. H3 received from the Store Image has a significant influence on Brand Awareness on Hero Supermarket, with a significance test value of 3.052. H4 is accepted seen from the Perceived price has a significant effect on Perceived quality in Hero Supermarket, with a significance test value of 7.039. Then H5 is accepted seen from the Perceived price has a significant influence on Loyalty in Hero Supermarket, with a significance test value of 6.356. H6 Received seen from Perceived price has a significant influence on Brand Awareness on Hero Supermarket, with a significance test value of 5.383. Based on the results of the research, Hero Supermarket must improve better service and better store image so that consumers feel more comfortable and more loyal to the Hero Supermarket Keywords: Store image, Perceived Price, Perceived Quality, Loyalty, BrandAwareness/Associations,…
creator: Selly Rosa Meliana
creator: Andreas Wijaya
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-12
publication date: 2018-09-12
doi: 10.30813/ncci.v0i0.1273

ANALISIS LAPORAN KEUANGAN PERUSAHAAN SUB SEKTOR HOTEL, RESTORAN DAN PARIWISATA YANG TERDAFTAR DI BEI TAHUN 2014–2016
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description: are also used by investors to analyze companies in forecasting profits, forecasting dividends and forecasting stock prices. Analysis of financial statements is then used to compare companies with other companies in the same industry. The purpose of this study is to determine the analysis of liquidity ratios, activity ratios, solvabilities ratios, profitability ratios of hotels, restaurants, and tourism sub-sectors listed on the Indonesia Stock Exchange in 2014-2016 in order to compare the company's financial performance so that it can take future decisions.The research method used is descriptive analysis of the results of data analysis of financial statement analysis. The results obtained from the analysis of the financial statements of companies that have the best CR are PT MNC Land Tbk. The company has the best TATO ratio is PT Bayu Buana Tbk. The ratio of DER, the best company is PT Pembangunan Graha Lestari Indah Tbk while the profitability analysis with NPM ratio, the best company in 2014, PT MNC land Tbk, in 2015 PT Pembangunan Jaya Ancol Tbk and 2016 again PT MNC Land Tbk. If investors see the EPS ratio in 2014 and 2015 we recommend that PT Pembangunan Jaya Ancol Tbk and 2016 PT MNC Land Tbk. Keywords: Current Ratio, Total Assets Turn Over, Total Debt to Equity Ratio, Net Profit Margin, Earning per Share.
creator: Apriani Simatupang
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-12
publication date: 2018-09-12
doi: 10.30813/ncci.v0i0.1274

FINANCIAL DEVELOPMENT DAN PENGARUHNYA PADA PENGELUARAN KONSUMSI RUMAH TANGGA DI WILAYAH INDONESIA BAGIAN TIMUR
type: item
description: This paper empirically investigates the relationship between financial development and household consumption expenditure at Eastern Indonesia Region. Panel data regression models are applied to consumption expenditure data as dependent variables, savings and consumer loans from the household sector as independent variables. The results of this research suggest that financial development in Eastern Indonesia Region have a significant impact on household consumption expenditure. Savings have a significant positive effect on increasing household consumption expenditure, meanwhile consumer loans have a significant negative effect on increasing household consumption expenditure. Keywords: household sector, saving, loans, consumption expenditure
creator: Fahrul Riza
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-12
publication date: 2018-09-12
doi: 10.30813/ncci.v0i0.1275

PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN GENERASI MILLENIAL PADA PLATFORM E-COMMERCE
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description: Based on the data held by the Indonesian Internet Service Providers Association (APJII), around 143 million people have been connected to the internet network throughout the past 2017. The majority of internet users as many as 72.41% of the urban community with the use of, among others, to communicate, buy goods, order transportation, to do business and work. As many as 49.52% of internet users in the country are those aged 19 to 34 years, who are generation Y or millennial generation. In line with the development of internet users in Indonesia, the behavior of consumers in making purchases has changed (shifting), from those who previously made purchases through physical stores, now shopping online is an option for today's society. The results of a recent survey from the Snapcart research institute in January 2018 revealed that the millennial generation has become the largest shopper in the e-commerce sector, which is as much as 50%. The subjects of the research study were 100 millennials consumers who made purchasing decisions on Blibli.com e-commerce platform. The object of his research is about experiential marketing which consists of 5 variables including marketing sense, think marketing, marketing act, marketing feel and marketing relationship to purchasing decisions on Blibli.com e-commerce platform. In this study researchers will use a questionnaire. The method of analysis that researchers use is multiple regression. The aim of the research is to see whether there is a significant influence of experiential marketing on millennial consumer purchasing decisions on e-commerce platforms. The results of the study revealed that the variable feel, think and act influence the purchasing decisions of millennials on e-commerce platforms. While sense and relate variables do not affect the millennial generation purchasing decisions on e-commerce platforms with a 95% confidence level. Keywords: experiential marketing, purchasing decisions
creator: Rina Nur Chasanah
creator: Oktafalia Marisa Muzammil
creator: Janny Rowena
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-12
publication date: 2018-09-12
doi: 10.30813/ncci.v0i0.1276

STRATEGI KOMUNIKASI DINAS PARIWISATA KOTA PALEMBANG DALAM MEMPROMOSIKAN DESTINASI WISATA DI KOTA PALEMBANG MENJELANG ASIAN GAMES XVIII 2018 (Studi pada Program Paket Wisata Hemat “Palembang Asiik”)
type: item
description: The potential of tourism owned by Palembang city has not been optimally excavated. It causes only a few tourist objects are known by people outside of Palembang, both domestic and foreign.Generally, the typical tourist attraction of Palembang city that is known by people outside Palembang is Ampera Bridge only. Though there are many other attractions in Palembang which can be a tourist destinations. Related on it, the problems faced by the City Government is less than optimal campaigns made. A communication strategy is needed to promote the existing tourist attractions in Palembang in order to increase the visits of foreign tourists to Palembang. Especially Palembang will host the 2018 Asian Games XVIII event. Palembang city can use these moments in accelerating the growth of its tourism sector.Based on these problems, the purpose of this study is to find out how the communication strategy undertaken by the Department of Tourism of Palembang City in promoting tourist destinations in Palembang before Asian Games XVIII 2018 through a package tour program "Palembang Asiik". This research will use Lasswell's communication formula to analyze who is the communicators, what messages, what media are used, who the target audience is, and what effects they have. The method used in this research is descriptive qualitative with data taking: observation and documentation. The result shows that communicator in this research, is Association of Indonesian Travel Company (Asita) South Sumatera Province. Messages that are carried through the package tour is safe, exciting, efficient, beautiful, and memories. Media used to promote this program include new media, through Instagram. Target audiences in this tour program are foreign tourists, especially Asia. The effect of this program is increasing the number of tourist. Keywords: communication strategies, government tourism office of Palembang, promotion tour, Asian Games XVIII 2018,
creator: Aprilyanti Pratiwi
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-12
publication date: 2018-09-12
doi: 10.30813/ncci.v0i0.1277

STRATEGI KAMPANYE PARIWISATA RELIJIUS KELENTENG KAMPIT DI DESA SENYUBUK –KAMPIT BELITUNG TIMUR
type: item
description: Kelenteng Kampit in the East Belitung is one of tourist destinations religious and it is very interesting . Tourism religious like this composes view the majority of the community about the function the temple become more wise, from limited only to inform understood as personal areas vertical relations people by The Lord has become a tourist destination for mutual open itself up and respect fellow / between adherent of the religion or faith . Tolerance between religious communities go well in Beltim , especially between Moslem and Buddhist. Research on tourism marketing campaigns strategy Kelenteng Kampit in the local government Beltim it uses the qualitative method with the approach qualitative descriptive , and appreciate communication theory a campaign that emphasizes communication a message that its operation the workshop uses . It uses in the study paradigm constructivism. This research is expected can give advice , inspiration , and ideas about the importance of convey messages of peace tour through religious in Kelenteng Kampit. This research can resumed to writing or similar research Keyoword: Communication , marketing, tourism , religious tourism
creator: Agustrijanto Agustrijanto
creator: Dyah Kusumawati
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-12
publication date: 2018-09-12
doi: 10.30813/ncci.v0i0.1278

PENERAPAN PRINSIP GOOD CORPORATE GOVERNANCE DALAM UPAYA PLNMEWUJUDKAN PROGRAM PAPUA TERANG
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description: This study aims to find out how the application of the principles of Good Corporate Governance in the effort of PT. PLN realize the program of Papua Light. PT PLN (Persero) conducts the development of electricity infrastructure in Papua and West Papua. The method of research analysis used in this research is literature study research method. In this study the author uses historical analysis. Data collection techniques in this study is documentation, which is looking for data about things or variables in the form of notes, books, papers or articles, journals. This research gives results that PLN has implemented the principles of Good Corporate Governance in running the Papua Terang Program. PLN has applied the principles of transparency, accountability, independent responsiveness, and fairness (equality and fairness). In the early run of Papua Light program, PLN is planning a program to fulfill its obligation to provide electricity facilities in Indonesia. After the emergence of PLN in cooperation with 5 (five) State Universities and related agencies then equip the volunteers and expedition team with all the information. The author hopes in running the national programs BUMN, especially PLN still apply the Principles of Good Corporate Governance. Keyword: Good Corporate Governance, Public Service
creator: Claudia Bhara Praditta
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-12
publication date: 2018-09-12
doi: 10.30813/ncci.v0i0.1279

LEADERSHIP BALANCE: IKLIM KOMUNIKASI ORGANISASI PEKERJA MILENIAL DAN CUSTOMER DALAM HOSPITALITY INDUSTRY
type: item
description: Hospitality Industry is one of the influential industries to support economic growth in Indonesia, the culinary industry is one of it. The incraseing number of culinary industries certainly requires considerable human resources, along with that situation, young workers or millenial generation is currently in a productive age. However, in fact, amid the development of this culinary industry, the leader experienced some difficulties, one of them is to balance the demands of customers in this era of globalization that critical enough for a product or service that they will use, along with millenials workers who tend to be difficult to regulate. The discussion of this research is how leaders in the culinary industry address this phenomenon, as well as the appropriate leadership style for this situation. Keywords : Hospitality Industry, Leadership, Millenials, Culture Organization, Climate Organization
creator: Dewi Febrina Iriani
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-14
publication date: 2018-09-14
doi: 10.30813/ncci.v0i0.1292

ANALISIS PEMANFAATAN NEW MEDIA MELALUI JARINGAN MEDIA SOSIAL
type: item
description: Technology is growing rapidly. With the launch of Web 2.0, more and more social media are emerged and the exposure of technologyisgettinghigher. Social media users, as part of Web 2.0 and new media, are also increasing rapidly. The large number of social media users is used by companies as a new opportunity to advertise and market its products. Social media, and Web 2.0 in general, in addition to having positive aspects such as the ease of features, the tight flow of information and the ease ofcontent distribution, also has the danger and negative aspects such as cyber-bullying, identity fraud, hacking and cracking, harm (Spyware, Adware, Ransomware, Virus, Malware, etc.), piracy, plagiarism, and leakage and information theft. Ease of content sharing also makes communicators can design messages with certain visual symbols to send a message to the communicant, which in this case is the user. Keywords: Mass Media, Visual Communication, MarketingandAdvertising
creator: Muhammad Khairil
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-14
publication date: 2018-09-14
doi: 10.30813/ncci.v0i0.1293

Penggunaan Instagram Sebagai Referensi Wisata Pada Mahasiswa Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Halu Oleo
type: item
description: The problems arising in this research are the anything of the features – features instagram that used students and how to use tourism as a reference on instagram students. The purpose of this research is to know the features – features instagram used college students, as well as to know the use of tourism for instagram reference on students. The location of the research carried out in the Department of communication studies, Faculty of social and political sciences of the University of Halu Oleo. The theory used in this research is the theory of Uses and Gratifications (satisfaction) of Elihu Katz, Gurevitch, and Haas. In this study informants amounted to as many as 6 people to represent the student in the Department of communication studies, Faculty of social and political sciences of the University of Halu Oleo. Types of data used in this research is qualitative data and data analysis techniques used in this research is descriptive qualitative. The results of this study suggest that intagram and features – features that exist in instagram plays an important role in communication majors’s students in seeking the reference they want because in instagram provides information complete about the information they are looking for. This research is expected to benefit and contribution of science for students, particularly students majoring in communication studies. The study also is expected to benefit in the development of communication studies specifically on the research use of the tour as a reference on instagram students majoring in communication studies Faculty of social sciences and political sciences of the University of Haluoleo. Keywords: Instagram, Tourist Reference, Tourism Communication
creator: Muhammad Syahartijan
creator: La Ode Herman Halika
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-14
publication date: 2018-09-14
doi: 10.30813/ncci.v0i0.1294

MEREK DESTINASI WISATA DALAM SITUS DINAS PARIWISATA NTT: ANALISIS SEMIOTIKA PEMASARAN LAURA OSWALD
type: item
description: The government of Indonesia, lead by Jokowi and Jusuf Kalla, has targeted to attract 20 million foreign tourists by 2019. East Nusa Tenggara (NTT) is one of many tourist destinations in Indonesia that possess beautiful nature scenery. The NTT Tourism Office informs its magnificent destinations through website. This research seeks to understand the brand destination of NTT that is communicated through the official website managed by The Tourism Office. The methodology in this research uses Laura Oswald’s marketing semiotics. This study has shown that the brand destination of NTT are nature tourism and religious tourism. Further, tourist destinations in NTT are packaged as a place that is good for both physical and spiritual, as well as targeting tourists who live daily in urban areas. In addition, another major finding is the main target of NTT tourism is local tourist. This contrasts with the government’s effort to attract foreign tourists. Keywords : Pariwisata NTT, Marketing Semiotics, Brand Destination, dan Semiotika
creator: Silvanus Alvin
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-14
publication date: 2018-09-14
doi: 10.30813/ncci.v0i0.1295

GAYA KOMUNIKASI JOKOWI DALAM PROGRAM KARTU INDONESIA PINTAR
type: item
description: A leader of the State must have full authority and modality. However, Jokowi during his leadership has a unique and different characteristic of communication, especially the way in distribution of Indonesian smart card which is called Kartu Indonesia Pintar that he created to overcome the problem of education. The purpose of this research is to know the real communication style of our Country leader Jokowi, from the perspective of rhetoric and analyzed from three existing rhetorical evidence namely ethos, pathos and logos. It does not stop there, then it will be analyzed with six communication styles. This research was conducted by using qualitative descriptive method seen from a video of Jokowi distributing Kartu Indonesia Pintar at SMKN 3 Kupang. This study uses tradition and theory of rhetoric and public communication. The findings of this study show that the three rhetorical evidence is in Jokowi and two-way communication style is very attached to Jokowi's self. Keywords: Jokowi, Rhetoric, Communication Style, Kartu Indonesia Pintar
creator: Patricia Jhoshella
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-14
publication date: 2018-09-14
doi: 10.30813/ncci.v0i0.1296

KOMODIFIKASI, SPASIALISASI, DAN STRUKTURASI DALAM MEDIA BARU DI INDONESIA (Ekonomi Politik Komunikasi Vincent Mosco Pada Line Webtoon)
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description: The emergence of LINE Webtoon in Indonesia offers a very interesting new media dynamics to be studied in Vincent Mosco's political economy study. In his theory, Vincent Mosco alludes to the globalization of the political economy of today's media explaining the transition of old media and the emergence of new media. The purpose of this study is to examine and criticize the political economy communications practices of Vincent Mosco from Commodification, Spatialization, to Structures related to the Line Webtoon control process for content, audience and workers and its distribution in Indonesia and market share in Indonesia.This research uses qualitative approach with case study method. This type of research is explorative which is based on critical tradition and critical paradigm. This research uses Political Economy Communication theory Vincent Mosco. Primary data of research is result of observation and interview, while secondary data of research is result of documentation. The results of this study suggest that Commodification in LINE Webtoon consists of commodification of content, commodification of audience, and commodification of workers. The content commodity indicates that the audience is participating in the content, and there is a lack of clarity on the terms of inappropriate content on the LINEWebtoon, so the Researcher finds some of the content falling into inappropriate categories. Audiences' commodity shows that readers in Indonesia are the largest LINE Webtoon readers, making it a very potential market for traders to advertisers. Workers' Commodities are seen on creators working on the Webtoon Challenge but are not getting paid at all. If they want to earn money, they can join the Rising Star contest, but the criteria given is very difficult. Although winning, not necessarily an official account. The official account also gets quite high responsibilities ranging from content to match market interests, deadlines every week, and minimal panels in each epi…
creator: Zera Edenzwo Subandi
creator: Teguh Priyo Sadono
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-14
publication date: 2018-09-14
doi: 10.30813/ncci.v0i0.1297

MITOLOGI UNSUR MISTIK DALAM PERIKLANAN (IKLAN “GO-JEK VERSI KAMU” EPISODE “KUNTI”)
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description: Communication advances cannot be separated from technological developments. This is also in line with human will, especially urban communities that are increasingly diverse and constantly changing. Referring to this, there are many digital applications offering services that make it easier for people to carry out their daily lives, as well as complementing their lifestyles. In fulfilling it all, GO-JEK as an application for offering the nation's children makes it easy for loyal customers. Starting from reducing the use of cash, completing features that are close to everyday life, to the newest one is to compile the types of services that are most widely used and placed at the top. This is the basic feature of "GO-JEK Your Version" which is poured in 3 ads with the characteristics of own segmentation. Each ad is interpreted differently because it has many signs in it that are not independent but are interrelated and neatly arranged with other marks. In the ad that was studied by the researcher, "GO-JEK Your Version" episode "Kunti", researchers saw a shift in meaning from the mystical side, where the main character in the advertisement was not a public figure but Kunti who was once considered a creepy and shunned spirit. The existence of Kunti in this advertisement is reviewed with Semiotics Studies which will break down all the shifts that occur and are seen in the verbal and nonverbal elements of advertising. The mythology that finally emerged was the Lifestyle Mythology in which there was a shift in cellphones, glasses and fashion; and Transformation Mythology Meanings which include mystical themes and the use of mobile phones among today's society. Keywords : advertising, sign, mean, semiotics, mystical, myth
creator: Patricia Robin
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-14
publication date: 2018-09-14
doi: 10.30813/ncci.v0i0.1298

NASIONALISME FASHION DAN PEMANTIK CITRA NEGARA DALAM SITUS WWW.DAMNILOVEINDONESIA.COM
type: item
description: National identity can arise with a symbol attached to the product/service in this case the Fashion world. Building the value of nationalism is not easy, so it requires cooperation from all parties, including corporations, so that the identity of the nation can be a world attraction, especially in the world of tourism. Damn! I Love Indonesia embodies this by incorporating elements of nationalism in every fashion product. This study looks at how the construction of the meaning of nationalism built in fashion products is seen from the content of the press release of the corporate website www.damniloveindonesia.com. This research used descriptive qualitative research methods with constructivis paradigm and analyzed through Impression Management Theory as a theoretical perspective and processed in depth using the analysis method of Framing Zhongdang Pan and Gerald M. Kosicki. The results of this study reveal that the corporate website can be used as a CSR information tool that represents nationalism in products and encourages the role of segmentation of young people in promoting tourism potential through the image of the nation built in symbols and fashion brands Damn! I Love Indonesia. Keywords: Nationalism, Fashion, Cyber CSR, Framing, Tourism
creator: Joshua Fernando
creator: Rustono Farady Marta
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-14
publication date: 2018-09-14
doi: 10.30813/ncci.v0i0.1299

MANIFESTASI HEGEMONI TANDINGAN MELALUI KISAH PERJALANAN PEREMPUAN AFRO-AMERIKA DALAM KARYA FILM NONFIKSI
type: item
description: Both, in terms of media and cultural studies, some negative sterotypes of black people along with its specific term of Angry Black Woman (ABW),has clearly shown that Afro- American people and their actionsare being subjectively considered as the forms of social deviance. „What Happened, Miss Simone?‟, a biographical documentary fllm, depicts a nonfictionalstory about a word-class jazz musician, Nina Simone, who was also an Afro-American woman and one of the most impactful activists in the era of Civil Rights Movement from 1954 to 1968. This research focuses on the counter-hegemony manifestation of Nina Simone‟s role and her journey stories through the nonfiction film. By using twelve stages of Christopher Vogler‟s narrative analysis method: i.e. Ordinary World; Call to Adventure (Inciting Incident); Refusal of the Call; Meeting with the Mentor; Crossing the Threshold; Test, Allies, Enemies; Approach to the Inmost Cave; Central Ordeal (Midpoint, Death, and Rebirth); Reward; The Road Back; The Resurrection (Climax); and Return with the Elixir (Denouement), this research has proved that an Afro-American woman on the nonfiction film can be successfully represented as an organic intellectual alongside with its war of position in order to oppose the hegemonic power of the invisibility and neutrality of white people on the film industry, which is always being accepted as a fairness doctrine.However, the ambivalence and the ambiguity of Nina‟s nonfictional role and story simultaneously demonstrate its binary opposition of black people and its inadequacy to defy a hegemonic power of white supremacy through the visual masterpiece. Keywords: Afro-America, documentary film, counter-hegemony, narrative, stereotype
creator: Nico Susilo
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-14
publication date: 2018-09-14
doi: 10.30813/ncci.v0i0.1302

PERILAKU DAN KONFLIK SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK IKLAN BARU DI TELEVISI
type: item
description: Currently the products in television advertisements are always in the spotlight for television lovers. Especially for housewives for their household products. If there is one new detergent product that has just appeared on television, some of them are incited to try the product. There are also those who are not instigated, because they are compatible with their old products. The purpose of this research is to look at social behavior and conflict towards purchasing decisions of new advertising products on television with housewives as case studies. The research method used in reviewing this problem is a survey method with descriptive analysis. While data collection techniques with observation, interviews and questionnaires are intended to capture data related to behavior, social conflict and purchasing decisions. Based on the results of the study, respondents' data is obtained that the level of trust in the products advertised on television is very significant. This can be seen from the value of very trusting 39%, very confident 35%, and trust 34%. Keywords: Behavior, Social Conflict and Purchase Decision
creator: Rustono Farady Marta
creator: Novita Wahyu Setyawati
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-14
publication date: 2018-09-14
doi: 10.30813/ncci.v0i0.1303

PENGARUH INTEGRITAS DAN SKEPTISISME PROFESIONAL AUDITOR TERHADAP KUALITAS AUDIT (Studi Kasus Pada Kantor Akuntan Publik Jakarta Selatan)
type: item
description: This study aims to analyze empirically the influence of integrity and professional skepticism of Auditors on audit quality. This research was conducted in South Jakarta with auditor respondents working at Public Accounting Firm in South Jakarta. This research is descriptive quantitative research. The data used are primary data, with sample collection using purposive sampling. Data processing using multiple regression. Auditor should be able to detect fraudulent financial statements that may be done by the management, then the core problem is the integrity and skepticism of auditor professionalism in detecting the fraud is still questioned. The purpose of research to test and analyze the influence of integrity on audit quality, professional skepticism auditor influence audit quality . Hasill research shows that integrity affects audit quality. Professional auditors' skepticism influences the auditor's quality. This study provides an understanding of the integrity of auditors and professional skepticism of auditors with quality of auidors, so far the research on varaibel is rarely studied, with this research will provide input to the auditor that an auditor must have an auditor's attitude of auditor integrity and professional skepticism to report the resulting quality. Keywords: Integrity, Auditor Professional Skepticism, Quality Audit
creator: Nihestita Nihestita
creator: Iin Rosini
creator: Dani Rahman Hakim
creator: Desi Kurniawati
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-14
publication date: 2018-09-14
doi: 10.30813/ncci.v0i0.1304

APAKAH PERUSAHAAN SKALA BESAR MELAKUKAN MANAJEMEN LABA? STUDI EMPIRIS PADA INDUSTRI TAMBANG DI INDONESIA
type: item
description: The background of this research is the number of companies that make the action of earnings management because earnings management has become a corporate culture that is practiced on many companies. This study aims to provide empirical evidence of the influence of company size on earnings management directly or through CSR disclosure as mediator. The research population is a mining company in Indonesia with a sample of 38 companies with research period 2014-2016. Sources of data from the company's financial statements. Analysis technique with path analysis. Data processing using SPSS. The results showed that firm size positively influences on corporate social responsibility disclosure. Company size negatively affects earnings management while CSR disclosure positively affects earnings management. The size of the company significantly positively affects earnings management through disclosure of corporate social responsibility. The findings of this study indicate that corporate social responsibility disclosure is part of the opportunistic management strategy to get support from stakeholders. Therefore, investors are advised not to use CSR disclosure as a basis for consideration of investment decision making. Keywords: firm size, corporate social responsibility disclosure, and earnings management
creator: Steven Surya
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-14
publication date: 2018-09-14
doi: 10.30813/ncci.v0i0.1305

ANALISIS PENERAPAN SUSTAINABLE DEVELOPMENT GOALS (SDGs) PADA BEBERAPA ANGGOTA INDONESIA GLOBAL COMPACT NETWORK (IGCN)
type: item
description: This research aims to look at how implementation of CSR based on the criteria of SDGs for companies incorporated in Indonesia Global Compact Network (IGCN) in Indonesia. This research is important because pengukapan corporate CSR is important information for current stakeholders in the decision making. The company is no longer just votes from financial performance, but also the social and environmental performance. This study is a qualitative descriptive study with a secondary data source from a report published sustainability company for 2 years consecutive to see continuity disclosure. The subject was the company as representative members IGCN. Data collection techniques with documentation from company websites and analysis with content analysis. From the results of the research, it can be concluded that disclosure of CSR to the company being the subject of the 7 research meets the criteria sudaj SDGs especially on social aspects.Based on the results of research and discussion, then it could be drawn in summary as follows: (1) disclosure of corporate CSR in terms of 17 criteria SDGs looks still need to be developed. The results of the analysis showed there are 6 criteria disclosed by criteria 7 of the 17 companies that is the subject of research. (2) it appears from table 1, the company's disclosure of the year 2015 and 2016 consistent means that the information revealed by 2015, expressed again with perkembanagn in the year 2016. This looks from the criteria expressed in 2015, the company disclosed back in 2016. (3) the dominant Disclosure more toward social rather than the environment such as: health and well-being, education, clean water and sanitation, consumer and partnership. Criteria on the direction of the environment is energy consumption. Keywords: SDGs, IGCN, CSR, content analysis
creator: Theresia Theresia
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-18
publication date: 2018-09-18
doi: 10.30813/ncci.v0i0.1307

PENGARUH INTELLECTUAL CAPITAL TERHADAP NILAI PASAR (MARKET VALUE) DENGAN PROFITABILITAS SEBAGAI VARIABEL MEDIASI PADA PERUSAHAAN RITEL YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2012-2016
type: item
description: Currently economic growth in Indonesia has experienced a very rapid growth. It requires companies to increase intellectual capital that is part of the intangible asset to improve the company's performance. This research is to provide empirical evidence of the influence of intellectual capital as the main driver that can improve profitability and market value of the company. This research is a quantitative research by taking secondary data. Populations and samples are 20 companies listed on the Indonesia Stock Exchange (IDX) during the 2012-2016 study period processed using SmartPLS 3.0. The results of this study indicate that intellectual capital has significant effect on profitability and market value, significant profitability to market value, and profitability able to mediate intellectual influence on market value. These new research aims to develop ROA which is one of intellectual intellectual basic form of market values for retail companies in Indonesia which is currently underway. Contribution of research expected company able to manage intellectual capital to improve performance. Keywords:Intellectual Capital, Profitability, Market Value.
creator: Richard Then
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-18
publication date: 2018-09-18
doi: 10.30813/ncci.v0i0.1308

ANALISIS PENDAPATAN DAN BIAYA RELEVAN PADA PERALIHAN BISNIS OFFLINE TOONLINE (STUDI KASUS PADA TOKO FASHION HPROJECT)
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description: The development of technology and the increasing use of Internet network in the society today has an impact on consumer behavior. Businesses that used to be conventional or offline are now turning to online business, which makes it easier for consumers to be able to conduct business transactions without any limitations of space and time. This study aims to determine the increase in operating income with offline switch to online with the analysis of revenue and relevant costs. This research is descriptive qualitative research. The subject of the research is the Hproject Store. The data used are primary data and secondary data. Data collection techniques with offline store observations and online stores, interviews with owners and employees and documentation of the accounting records. Based on the results of research indicated that switching offline business to online can increase operating profit based on revenue analysis and cost relevant for tactical decision making. The contribution of this research is able to indicate that one of technique in increasing profit is by utilizing technology and network in doing business. In addition, this study can provide consideration of financial analysis techniques before tactical decision making on business techniques. Keywords: offline, online, tactical decisions
creator: Denny Anggriawan
creator: Temy Setiawan
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-18
publication date: 2018-09-18
doi: 10.30813/ncci.v0i0.1309

PENGARUH REWARD DAN PUNISHMENT TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA PT. BANK CENTRAL ASIA TBK.)
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description: Human resources problem is still the main highlight for company in order to survive the tight of business competition in globalization era. Success of the company in achieving goals affected by various factor. One of the important factor is human resources, every company definitely has vision, mission, and the goal they want to achieve, however every individual as human resources in a company usually also have interests or personal goals. Often employees personal goals not in harmony with the company goals. Not in harmony of the company goals and employees personal goals will cause the company not achieved the company goals, therefor it takes a work controller that can, planed,directed ,observed, implemented, and evaluated so that increases the possibilities of achieving company goals , this system usually called management control system (MCS) This study aims to determine the effect of reward and punishment on employees performance and to determine whether the motivation is able to mediate rewards and punishment on employee performance to be better or the opposite at the company. The population of this study is all permanent employees of PT. Bank Central Asia (BCA). The data obtained are primary data through questionnaires distributed to BCA permanent employees. Data were analyzed using Structural Equation Model-Partial Least Square (SEM-PLS) method with 50 samples of research data collected by proportional sampling technique. The software used to analyze data is WarpPLS 3.0.The results showed that rewards has a non-significant effect on employee performance, while punishment has a significant effect on employee performance. In addition rewards has no significant effect on motivation but punishment has a significant effect on motivation. The conclusion of mediation shows that motivation is able to mediate punishment on employee performance but motivation does not mediate reward on employee performance. Keywords: Reward, Punishment, Motivation, Employees Performance…
creator: Natasya Michelle Putri Kentjana
creator: Piter Nainggolan
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-18
publication date: 2018-09-18
doi: 10.30813/ncci.v0i0.1310

PENGARUH REAL MANIPULATION DALAM MEMODERASI CORPORATE ENVIRONMENTAL DISCLOSURE DAN CORPORATE FINANCIAL PERFORMANCE
type: item
description: This study aims to prove empirically the influence of real manipulation in moderating the negative corporate environmental disclosure against corporate financial performance in the short and long term. This research theory focuses on stakeholder theory. The research sample focuses on state-owned companies listed on the Indonesia Stock Exchange in the 2013-2016 period. The criteria for selecting research samples used purposive sampling method, so that it was obtained 11 companies that became the research sample. Data were analyzed using classic assumption test, descriptive statistic, and moderated regression analysis using SPSS 19.0. The results of this study are corporate environmental disclosure has a positive effect on corporate financial performance in the short term, real manipulation moderates negatively corporate environmental disclosure towards corporate financial performance in the short term, corporate environmental disclosure has no effect towards corporate financial performance in the long run, and real manipulation can not moderate corporate environmental disclosure towards corporate financial performance in the long run. Keywords : Real Manipulation, Corporate Environmental Disclosure, Corporate Financial Performance
creator: Kenny Ardillah
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-18
publication date: 2018-09-18
doi: 10.30813/ncci.v0i0.1311

PENGARUH MUTU PELAYANAN PERPAJAKAN DAN KEPUASAN WAJIB PAJAK TERHADAP KEPATUHAN WAJIB PAJAKPADA SISTEM E-FILING PERPAJAKAN DI INDONESIA
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description: This study is intended to determine the effect of the tax service quality and satisfaction of taxpayers on tax compliance within the individual educational foundation noble mother. This study uses quantitative analytical research method, where the data obtained through the distribution of questionnaires to individual taxpayers in the environment of Bunda Mulia education foundation in Jakarta. Data obtained then processed by using software SPSS 23. The results of this study indicate the existence of: (a) positive and significant relationship between the qualities of tax service tax officer (tax) to the taxpayer compliance of individuals; (b) a positive and significant relationship between the satisfactions of individual taxpayers on individual taxpayer compliance.The results represent that the quality of tax services provided by tax officials (tax authorities) have a positive effect on taxpayer compliance of individuals on the system of e-filing taxation in Indonesia. In addition, the level of personal taxpayer satisfaction in the noble education foundation also has a positive and significant impact on the taxpayer compliance of individuals on the tax e-filing system in Indonesia. This research has contributed in assisting and supporting the implementation of e-filing system organized by the Ministry of Finance of the Republic of Indonesia, especially the Directorate General of Taxation. Keywords: quality of tax service, taxpayers satisfaction, taxpayer compliance, personal taxpayers,e-filing system of Indonesian taxation.
creator: Yohanes Mardinata Rusli
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-18
publication date: 2018-09-18
doi: 10.30813/ncci.v0i0.1312

PENGARUH CORPORATE GOVERNANCE, CORPORATE SOCIAL RESPONSIBILITY DAN INTELLECTUAL CAPITAL TERHADAP NILAI PERUSAHAAN
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description: Maximizing the interests of shareholders through increasing company value is one of the goals the company wants to achieve. To achieve these objectives, the company must pay attention to several things including implementing good corporate governance, paying attention to social and environmental interests so as not to intersect and improve the ability of its human resources. This study focuses on the implementation of corporate governance proxied by the proportion of independent board of commissioners and the number of audit committees, disclosure of corporate social responsibility and intellectual capital as well as examining its effect on firm value in manufacturing companies listed on the Indonesia Stock Exchange for the period 2014-2016 The statistical method in this study uses multiple regression analysis, where the independent variable is the proportion of independent commissioners, the number of audit committees, coporate social responsibility disclosure (CSRD) and intellectual capital proxied by value added intellectual capital (VAIC). Whereas the dependent variable is the value of the company proxied by Tobin's Q The results of this study indicate that the audit committee affects the value of the company while the proportion of independent board of directors, coporate social responsibility disclosure and value added intellectual capital does not have an influence on the value of the company. Keywords: Corporate Value, Proportion of Independent Commissioners, Audit Committee, Corporate Social Responsibility, Intellectual Capital
creator: Wendy Salim Saputra
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-18
publication date: 2018-09-18
doi: 10.30813/ncci.v0i0.1313

BAGAIMANA REAKSI INVESTOR TERHADAP CORPORATE SOSIAL DISCLOSURE (CSD)? (Studi pada Perusahaan Pemenang Indonesia Most Trusted Companies Award)
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description: Companies carrying out CSR activities can be grouped into three motives, such as: financial motive, ethical motive and altruistic motive. These three motives are the foundation of the company in planning their CSR activities each year. Each motive course has a purpose that has a good impact on the economic and social aspects of the company. A good corporate image ultimately gained public’s trust and will have a positive effect on the financial side of the company and the company's stock. This research will focus on CSR disclosure (CSD) based on company’s motive and check its effect on company's financial performance based on market measurement, seen from investor reaction proxied with stock return. This study uses 56 company annual reports from 2013 to 2016, listed in the "Indonesia Most Trusted Companies Awards" which are fully published in 2014 until 2017 by SWA Magazine. The method of statistical analysis in this study using moderated regression analysis, where independent variables of corporate social disclosure (CSD) using financial, ethical and altruistic motives. While the dependent variable in the form of Corporate Financial Performance (CFP) based on market measurements proxied through stock return. The result of the research shows that corporate social disclosure (CSD) based on financial motive gives effect to stock return, while CSD with ethic motive and altruistic motive can’t provide sufficient evidence to influence the rate of return stock. Keywords: CSD, CFP, CSR, CSR Motive
creator: Devica Pratiwi
creator: Kezia Josephine
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-18
publication date: 2018-09-18
doi: 10.30813/ncci.v0i0.1314

PENGARUH MANAJEMEN RISIKO LIKUIDITAS TERHADAP KINERJA PERBANKAN DI BURSA EFEK INDONESIA
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description: The study aims to examine the effect of liquidity risk management on Return on Assets / ROA and on Return on Equity / ROE. Risk management is proxies by operating costs on operating income (BOPO), non-performing loans (NPL), and Reserve Requirements (RR). The results showed that the independent variables BOPO and RR had a significant effect on the dependent variable Y1, and simultaneously independent variables had a significant effect on the dependent variables Y1 and Y2. Key words : BOPO, NPL, RR, ROA and ROE
creator: Herry Cornelius Hutabarat
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-18
publication date: 2018-09-18
doi: 10.30813/ncci.v0i0.1315

ANALISIS PERANAN DESAIN KEMASAN TERHADAP BRAND IDENTITY DARI SEBUAH PRODUK MAKANAN LOKAL INDONESIA DENGAN STUDI KASUS: PRODUK OLEH-OLEH KHAS BETAWI ‘MPO ROMLAH’
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description: Indonesia has a diverse cultural diversity, which includes traditional technology systems, customs, and so on. Among these variations, one of the interesting cultural results is the diversity of traditional foods. All tribes in Indonesia have distinctiveness in traditional types, technology, and food packaging. Regional culinary products are categorized in the form of small and medium micro enterprises (MSMEs). Maflahah (2012) states that most MSME product packaging does not have an attractive, innovative and creative design. Food products that are only wrapped in transparent plastic without any labels or information give the impression of being less attractive. MSME products should have an attractive packaging design, because one of the most important elements in product visuals is packaging. Most MSME product packaging is not marketable, compared to products from large capital companies, so the selling value and competitiveness are low. This study will analyze the role of packaging design and the extent to which a packaging design is able to accommodate a final message/ communication of producers to consumers, through a semantical analysis of a product to a product identity of a product that in this case studies of Betawi culinary packaging produced by 'Mpo Romlah'. Keywords: Packaging, Lokal Product, Semamntics
creator: Yana Erlyana
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-18
publication date: 2018-09-18
doi: 10.30813/ncci.v0i0.1316

TINJAUAN VISUAL PADA PERMAINAN DIGITAL INDONESIA BERJUDUL “DREADOUT”
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description: Game development is growing rapidly in this digital era. The graphic is also increasing more and more, especially in Three Dimensional space (3D). 3D game development is spreading around Indonesia. Now there are more local companies which making 3D games. Indonesia is one of the countries in Southeast Asia that have good enough game revenue to be the biggest one. One of the popular genre in Indonesia is survival horror. That’s because horror Indonesian stories is still have many unsolved mysterious things which can attract either domestic or foreign society. This study is including research about visualization such as 3D object from the environments and character designs. Furthermore, game also getting influenced with its system which is played by user, and its storytelling as well. The game’s layout (user interface) will categorized as a good one if it match with its theme and being consistent in visual and control. Good game must paying attention with all of those points. The conclusion of this research is to prove if 3D survival horror game visualization in Indonesia can be rated good enough in creative game industries. Keywords: Game, Survival Horror, Visual Research
creator: Nadya Nadya
creator: Hadi Saputra
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-18
publication date: 2018-09-18
doi: 10.30813/ncci.v0i0.1317

PENGGUNAAN TEPUNG GAPLEK SEBAGAI SUBTITUSI TEPUNG TERIGU DALAM PEMBUATAN BOLU KUKUS
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description: Cake pada awalnya telah dikenal oleh bangsa Mesir Kuno tetapi sebenarnya berasal dari daratan Eropa dan diperkenalkan kepada masyarakat Indonesia oleh bangsa Belanda selama masa penjajahan. Pada dasarnya, bolu kukus terbuat dari tepung terigu sebagai bahan dasar tepung yang digunakan. Tetapi disini, peneliti menggunakan tepung gaplek sebagai pengganti dari tepung terigu. Produk ini memiliki kandungan gizi yang tinggi, 14 kandungan karbohidrat dibanding sumber karbohidrat lain. Selain itu, tepung gaplek memiliki kandungan serat yang tinggi dan kandungan gula yang rendah sehingga baik bagi pencernaan. Pengolahan lebih lanjut menjadi aneka kue akan mengatasi rendahnya kandungan protein tepung gaplek. Melalui penggunaan tepung gaplek sebagai subtitusi tepung terigu diharapkan dapat meningkatkan penggunaan tanaman pangan lokal secara maksimal yang akan berefek mengurangi penggunaan terigu serta menekan jumlah impor tepung terigu dari luar yang pada akhirnya membuat ketahanan pangan Indonesia semakin bertambah kuat. Metode yang digunakan dalam penelitian ini adalah pengujian sensoris dengan metode uji kesukaan (hedonik) dan uji pembedaan (mutu hedonik) menggunakan Rancangan Acak Lengkap (RAL) dengan perhitungan statistik menggunakan one way ANNOVA (α=5%). Hasil terbaik yang paling disukai adalah bolu kukus dengan subtitusi 50% tepung gaplek dengan karakteristik warna coklat, aroma dari coklat bubuk, tekstur bolu kukus yang lembut dan rasa dari coklat bubuk. Kata Kunci: bolu kukus, bahan pengganti, uji coba, tepung gaplek
creator: Marya Yenny
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-18
publication date: 2018-09-18
doi: 10.30813/ncci.v0i0.1319

PERAN MASYARAKAT MISKIN KOTA DALAM PERSPEKTIF PARIWISATA POSMODERN DI KAWASAN KOTA TUA JAKARTA
type: item
description: The poverty rate of Jakarta society is increasingly worrisome. The increase in the number of urban poor affects the level of security, and social inclination. Posmodern tourism perspective photographed the other side of the urban poor in its role in developing tourism in the Old Town area of Jakarta. The existence of the urban poor like two sides of the coin. There are rich and poor, prosperous and prosperous, there is evil and good. This is correlated with the rapid development of the city of Jakarta. The urban poor are marginalized from the socio-economic aspect. The empirical facts of the urban poor population that exist in the Old Town area of Jakarta are looking for luck in the region. The limited capital, skills, and opportunities make the urban poor look for ways to survive. Postmodern tourism provides solutions to stakeholders related to urban poor communities in the Old Town of Jakarta. The solution reconciles that the urban poor become assets rather than problems. This concept became the focus of this research. The recommendation of this research tries to make urban poor society as an integrated part with management and development of Jakarta Old Town Area. Keywords: urban poor society, postmodern tourism
creator: Derinta Entas
creator: Karlina Karlina
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-18
publication date: 2018-09-18
doi: 10.30813/ncci.v0i0.1320

HUBUNGAN MOTIVASI KERJA DALAM MENINGKATKAN KINERJA ROOM ATTENDANT DI HOSEKEEPING NOVOTEL NUSA DUA BALI
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description: This study aims to : ( 1 ) determine how the motivation and performance of the Department Housekeeping room attendant at the Novotel Nusa Dua Bali ( 2 ) determine the relationship between motivation and performance room attendant and how much the relationship. This research was conducted at the Novotel Nusa Dua Bali hotel and resident. This type of research is descriptive quantitative by using primary data originating from field research and secondary data through library research. Data was collected through observation, interviews , questionnaires and literature. The information consists of Floor supervisors and Room Attendant at the Novotel Nusa Dua Bali. The data analysis technique used is descriptive quantitative methods of data analysis product moment correlation pearson to calculate the relationship between two variables, motivation and performance of the second variable interval scale. While the indicator of the performance is loyalty, work, teamwork, ability, initiative and responsibility. From the research results between motivation and performance have a correlation coefficient of 0.71 coefficient interval 0.71 to 0.90 which has a high level of relationship or a strong and reliable. The calculation result of hypothesis test obtained t counted = 4.157 > t table = 2,110 then accepted Ha Ho is rejected. This means that between motivation and performance room attendant significant correlation. Results of this study are expected to be useful for all parties, especially the management to further improve and maintain the motivation to work so that the employee's performance can be maintained and continues to increase along with the progress and objectives of the company Keywords : work motivation, performance, room attendant
creator: Asmawi Asmawi
rights: Copyright (c) 2018 National Conference of Creative Industry
date: 2018-09-18
publication date: 2018-09-18
doi: 10.30813/ncci.v0i0.1321