Ardiansyah, Imam, Universitas Bunda Mulia, Indonesia
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Vol 1, No 1 (2018): Journal FAME - Articles
STRATEGI PENGEMBANGAN BISNIS BERBASIS MENU ENGINEERING DI KAMBING SOON RESTO AND CAFE BANDUNG
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ISSN: 2623-0488
Keywords
Americanization
Cultural
Gastronomy Tourism
Hotel
Indonesian hotel industry
Intensity, Valence of Opinion, Content, E-WOM, Instagram, Keputusan Berkunjung
Keywords :Strategi Pemasaran, CHSE, Pandemic Covid, Occupancy,SWOT
Keywords: Experiential Marketing, Customer Satisfaction, Sense, Feel, Think, Act, Relate
Keywords: Job Training, Work Environment and Employee Performance
Labu Kuning, Hidangan Penutup, PKM
Manajemen,Kelayakan Bisnis,Fashion Batik
Mooncake, Typical Chinese Food, Red Bean Flour.
Rabeg, Gastronomy, Tourism
SWOT analysis, business feasibility aspects, marketing aspects
The effect of employee training to service quality, the effect of service quality to customer satisfaction, the effect of service quality to customer loyalty.
Tourism, food, price, café’s climate, Customer Satisfaction
attitude
business feasibility aspects, marketing aspects
perceived room rate
subjective norm
willingness to stay
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