Jurnal Hospitality dan Pariwisata

Based on BPS data regarding "Data tourist arrivals to the archipelago in Jakarta
Tourism Year 2014 - 2015" found that Taman Impian Jaya Ancol (TIJA) with a very
significant, is the object of the most visited tourist tourists as many as
30,966,381pengunjung. This study examines the "unlock the secrets MARKETING
STRATEGY" ANCOL OUTSTANDING "(Study of Effects of Tourism Marketing Mix
against Decision of Visitation)". The research method used by the author in this
research is quantitative method. This study uses data processing techniques SPSS20.
The data analysis technique is looking for a causal effect between the dependent
variable and independent variables. Data analysis was conducted on 104 respondents
who are citizens of the city and outside Jakarta. This research is used by the level
explanation, and associative research. Associative research is a method / research
form to connect a variable with other variables. RESULTS: ANOVA (F test) was seen
that simultaneous marketing mix variables have a significant effect on the variable
been shown Decision of the Sig. 0,000 <Alpha 5% (reject Ho and accept Ha).
Variable Decision has been a significant influence by having a contribution of 62.9
percent in explaining the change in the variable's decision to visit, while the
remaining 37.1 percent is explained by other variables outside the model.
Keywords: Tourism Marketing Mix, Visitation Decision