Jurnal Hospitality dan Pariwisata

Abstract

      This study examines the influence between the product and the management of attraction on revisit intentions. The sample were taken by accidental sampling method of 150 respondents. Data were collected by survey with questioner method, field orientation, and interview. The data were analyzed using multivariate regression analysis to determine the influence between the product, the management of attraction and revisit intention. The product consist of location, accessibility, variety on site attractions, high quality environment, facilities, and price. The result showed that accessibility, variety on site attraction, and facilities has a significantly positive effect on revisit intention, meanwhile environment and price was not significantly influence on revisit intention. On the contrary, location has a negative effect on revisit intention. The management of attractions include the tangible elements of product, the characteristics of service delivery, and human resources management. The tangible elements of product and human resources was not significantly influence on revisit intention, but the characteristics of service delivery has a positive influence on revisit intention. The result indicate that the product has a dominant and significantly positive influence on revisit intention and the management of attractions also has a significantly positive effect on revisit intention . The product and management of attractions simultaneously has a significantly positive effect on revisit intention. The study provided a more through understanding the factors that may effect success of museum, which may help governments better understand the visitor needs.

Badan Pusat Statistik. (2022). Jumlah Pengunjung Museum Menurut Jenis Museum di Provinsi DKI Jakarta. https://jakarta.bps.go.id/indicator/16/651/1/jumlah-pengunjung-museum-menurut-jenis-museum-di-provinsi-dki-jakarta.html

Bieszk-Stolorz, B., Dmytrów, K., Eglinskiene, J., Marx, S., Miluniec, A., Muszyńska, K., Niedoszytko, G., Podlesińska, W., Rostoványi, A. v, & Swacha, J. (2021). Impact of the availability of gamified e-guides on museum visit intention. Procedia Computer Science, 192, 4358–4366.

Brown, K., & Mairesse, F. (2018). The definition of the museum through its social role. Curator: The Museum Journal, 61(4), 525–539.

Garrod, B., & Fyall, A. (2000). Managing heritage tourism. Annals of Tourism Research, 27(3), 682–708.

Ginsburgh, V., & Mairesse, F. (2013). Issues in the international market for cultural heritage. In Handbook on the Economics of Cultural Heritage. Edward Elgar Publishing.

Hasan, M. K., Abdullah, S. K., Lew, T. Y., & Islam, M. F. (2019). The antecedents of tourist attitudes to revisit and revisit intentions for coastal tourism. International Journal of Culture, Tourism and Hospitality Research.

Henseler, J., Hubona, G., & Ray, P. A. (2016). Using PLS path modeling in new technology research: updated guidelines. Industrial Management & Data Systems.

Kim, M.-S., & Koo, D.-W. (2017). Linking LMX, engagement, innovative behavior, and job performance in hotel employees. International Journal of Contemporary Hospitality Management.

Lew, A. A. (1987). A framework of tourist attraction research. Annals of Tourism Research, 14(4), 553–575.

Napitupulu, J., Pramono, R., & Saragih, E. L. L. (2021). Determinants of tourist attraction of the heritage tourism. Journal of Environmental Management & Tourism, 12(2), 507–514.

Nunnally, J., & Bernstein, I. (1994). Psychometric Theory 3rd edition (MacGraw-Hill, New York).

Platz, R. (2010). Die Welt des Wayang in Berlin. Baessler-Archiv, 58.

Povroznik, N. (2018). Virtual Museums and Cultural Heritage: Challenges and Solutions. DHN, 394–402.

Sarstedt, M., Ringle, C. M., Smith, D., Reams, R., & Hair Jr, J. F. (2014). Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers. Journal of Family Business Strategy, 5(1), 105–115.

Swarbrooke, J. S. (2022). Consumer behaviour. In Encyclopedia of Tourism Management and Marketing (pp. 606–608). Edward Elgar Publishing.

Vesci, M., Conti, E., Rossato, C., & Castellani, P. (2020). The mediating role of visitor satisfaction in the relationship between museum experience and word of mouth: evidence from Italy. The TQM Journal.

von Oswald, M. (2022). Working Through Colonial Collections: An Ethnography of the Ethnological Museum in Berlin. Leuven University Press.

Xu, Z., Zhang, H., Zhang, C., Xu, M., & Dong, N. (2019). Exploring the role of emotion in the relationship between museum image and tourists’ behavioral intention: The case of three museums in Xi’an. Sustainability, 11(3), 559.

Zeleke, A. F., & Biwota, S. M. (2020). Factors affecting tourism competitiveness of Ethiopia: International tourist destination choice perspective. J Tourism Hospit, 9, 446.