Jurnal Hospitality dan Pariwisata

The development of digital technology currently has an impact on the advancement of trade in Indonesia, one of which is online-based UMKM or commonly referred to as online shops. One of the advantages of an online shop for sellers or sellers is that they do not require large room rentals and do not require many employees to serve consumers, while on the consumer side, consumers can simply use smartphones and internet networks to search and purchase the products they need. This technology is very useful, especially during the current Covid-19 pandemic where the government implements the Enforcement of Community Activity Restrictions (PPKM) and fairly strict health protocols.

This study aims to determine the correlation between product quality (variable X) and purchase intention (variable Y) at the Dapoer Vita online shop at Tokopedia. Data was collected through a questionnaire using a Likert scale obtained from 100 people who had made transactions at Dapoer Vita, then analyzed in the form of descriptive statistics. The data was obtained by using a simple linear regression analysis technique with SPSS V 23.0.

This study resulted that the quality of food products showed a moderate relationship to repurchase interest in correlation analysis with an R number of 0.534. The Food Product Quality Variable has an effect of 28.5% on Repurchase Interest. The T-test results show that the quality of food products has a significant effect on consumers' repurchase interest at the Dapoer Vita online shop with a significance value of 0.000 <0.05

Arifin, Z. (2011). Penelitian pendidikan : Metode dan paradigma baru. CV Remaja Rosdakarya. https://opac.perpusnas.go.id/DetailOpac.aspx?id=586925

Auliya.A, A. A. (2016). PENGARUH HYGIENE PENGOLAHAN MAKANAN TERHADAP KUALITAS MAKANAN DI HOTEL ASTON RASUNA JAKARTA. Pariwisata Dan Hospitaliti, 2 no.2. https://doi.org/http://dx.doi.org/10.30813/jhp.v2i2.906

Barlian.E. (2016). Metodologi penelitian kualitatif (1 (ed.)). Sukabina Perss. https://opac.perpusnas.go.id/DetailOpac.aspx?id=1049995

Faradiba.I, Hasiholan.L.B, M. M. . (2016). Analisis Pengaruh Variasi Produk, Fasilitas, Dan Kualitas Pelayanan Terhadap Minat Beli Ulang Konsumen Pada Indonesian Coffeeshop Semarang (Icos Café). Journal of Management Universitas Pandanaran Semarang., 2 no.2, 503. http://jurnal.unpand.ac.id/index.php/MS/article/view/517/503

Firmansyah, A. (2019). Pemasaran Produk dan Merek (Planning & Design) (Q. Media (ed.)). CV Qiara Media. https://www.researchgate.net/profile/Muhammad-Firmansyah-4/publication/334964919

Ghozali.I. (2011). Application of multivariate analysis with SPSS program (49th ed.). Diponegoro University Publishing Agency. https://scholar.google.com/citations?view_op=view_citation&hl=en&user=kbmkIQQAAAAJ&citation_for_view=kbmkIQQAAAAJ:Br1UauaknNIC

Hermawan.I. (2019). Metode Penelitian Pendidikan (Kuantitatif, Kualitatif, dan Mixed Method) (C. SriRahayu (ed.); I). idayatulan Quran Kuningan.

Hijriani.A, Muludi.K, A. E. (2016). Implementasi Metode Regresi Linier Sederhana Pada Penyajian Hasil Prediksi Pemakaian Air Bersih Pdam Way Rilau Kota Bandar Lampung Dengan Sistem Informasi Geofrafis. Informatika Mulawarman Jurnal Ilmiah Ilmu Komputer, 11 no.2. http://e-journals.unmul.ac.id/index.php/JIM/article/view/212

Kuncoro.M. (2013). Metode riset untuk bisnis dan ekonomi bagaimana meneliti dan menulis tesis (4th ed.). Erlangga. https://opac.perpusnas.go.id/DetailOpac.aspx?id=995935

Margaretha.FS, J. . (2012). ANALISA PENGARUH FOOD QUALITY DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN ROTI KECIK TOKO ROTI GANEP’S DI KOTA SOLO. JURNAL MANAJEMEN PEMASARAN, 1 no.1, 1–6. https://media.neliti.com/media/publications/134151-ID-analisa-pengaruh-food-quality-dan-brand.pdf

Mulyana.A, A. . (2019). PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG PELANGGAN SHAO KAO KERTAJAYA MELALUI KEPUASAN PELANGGAN. AGORA, 7 no.2. https://media.neliti.com/media/publications/287237-pengaruh-kualitas-produk-dan-kualitas-pe-6c8bf4cd.pdf

Munawaroh, M. (2015). Manajemen Operasi (1st ed.). LP3M Universitas Muhammadiyah Yogyakarta.

Priyastama.R. (2017). Buku Sakti Kuasai SPSS Pengolahan Data & Analisis Data (1 (ed.)). Anak Hebat Indonesia. https://openlibrary.telkomuniversity.ac.id/pustaka/137813/buku-sakti-kuasai-spss-pengolahan-data-analisis-data.html

Saidani.B, A. . (2012). PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN DAN MINAT BELI PADA RANCH MARKET. JRMSI (Jurnal Riset Manajemen Sains Indonesia), 3 no.1, 22. http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/766

Satria, A. A. (2017). Pengaruh Harga, Promosi, dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Perusahaan A-36. Jurnal Performa : Jurnal Manajemen Dan Star-up Bisnis, 2 no. 1, 45–53. https://journal.uc.ac.id/index.php/performa/article/view/436/389

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R & D. Alfabeta. http://perpustakaan.yarsi.ac.id//index.php?p=show_detail&id=16505