Jurnal Hospitality dan Pariwisata

A cafe strives to create comfort that can provide satisfaction to consumers and the rise of Instagrammable Ambience used by consumers to state that the place visited is worthy. There are many factors that can affect customer satisfaction, including the cafe atmosphere. Therefore, to gain the trust of customers, the cafe leadership must pay attention to one of the factors that can influence it, including the interior and exterior of the store atmosphere. The purpose of this study was to determine how much influence the Store Atmosphere at Kopi X had on consumer purchasing decisions. The research method used is descriptive method, with a quantitative approach. seen the results of adjusted R2 (coefficient of determination) of 0.751. This means that 75.1% (Strong Correlation) of the purchasing decision variable (Y) will be influenced by the independent variables, namely: Interior (X1), exterior (X2), while the remaining 24.9% of the variables Purchasing decisions will be influenced by other variables. which were not investigated in this study.

Kotler, Philip. 2009. ―Prinsip-prinsip Pemasaran‖. Edisi 12, Jilid 1. Jakarta.Erlangga.

Kotler, Philip dan Kevin L. Keller, 2009, Manajemen Pemasaran Edisi 12 Jilid 2. PT Indeks, Jakarta. .

Sugiyono,2013,Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif, dan R&D), Alfabeta, Bandung.

Sugiyon, 2014, Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif Dan R&D Alfabeta, Bandung.

Jurnal:

Aryani D & Rosinta F. 2010. Pengaruh kualitas layanan terhadap kepuasan pelanggan dalam membentuk loyalitas pelanggan. J. Ilmu Administrasi dan Organisasi, 17(2), 114—126.

Agusta, Rifki Arga. (2013). ―Pengaruh Store Atmosphere dan Word of Mouth terhadap Minat Beli Konsumen (Studi pada Konsumen The House of Raminten Yogyakarta)‖. Jurnal Manajemen Pemasaran. 2 (3) : 3.

Ghazali, M. Rizwar. (2010). ―Analisis Pengaruh Lokasi, Promosi, dan Kualitas Layanan terhadap Keputusan Pembelian pada Warung Internet XYZ Singosari‖. Jurnal Optimasi Sistem Industri. 12 (12) : 301-309.

Ghozali, Imam. (2011). Aplikasi Analisis Multivariate dengan Program IBM SPSS19. Semarang: Badan Penerbit Universitas Diponegoro.

Jasniko, Wido. (2013). ―Pengaruh Atmosfer Toko dan Variasi Produk terhadap Keputusan Pembelian Konsumen pada Swalayan Citra Bandar Buat Padang‖. Jurnal Industri Vol 4 No 2 Hal 74 – 81 Customer Satisfaction Index.

Mardhikasari, Esti Theresia. (2014). ―Pengaruh Store Atmosphere, Lokasi Toko, Dan Keragaman Produk Terhadap Keputusan Pembelian Konsumen Mirota Kampus (Studi pada Mahasiswa Fakultas Ekonomi Universitas Negeri Yogyakarta)‖. Jurnal Manajemen Pemasaran. 1 (4) : 4.

Melisa, Yuda. (2012). ―Pengaruh Bauran Pemasaran Ritel terhadap Keputusan Pembelian Ulang Konsumen Mega Prima Swalayan Payakumbuh‖. Jurnal Manajemen. Jurnal Optimasi Sistem Industri. 12 (12) : 301-309

Nisa dan Budi. (2014). Analisis Kinerja Penyelenggaraan Makanan Dan Tingkat Kepuasan Konsumen Restoran Khas Padang Di Bogor. Jurnal Gizi dan Pangan, Maret 2014, 9(1): 59—64. ISSN 1978 - 1059

Widodo, Jasniko. (2013). ―Pengaruh Atmosphere Toko dan Variasi Produk terhadap Keputusan Pembelian Konsumen pada Swalayan Citra Bandar Padang‖. Jurnal Manajemen dan Kewirausahaan, 3(2), 85—95).