ANALISIS PENGARUH INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN DI BUKIT DAGO PARUNG PANJANG, BOGOR

Hady Chandra Kurniawan

Abstract


The purpose of this study was to examine the influence of Instagram on the interest of tourists visiting Bukit Dago Parung Panjang, Bogor. The independent variable used is Instagram with indicators such as Captions, Followers and Likes which are often used as promotional media such as Instagram. while the dependent variable is the decision to visit tourists. This research was conducted in Bukit Dago Parung Panjang, Bogor and the data obtained through the distribution of questionnaires or questionnaires. The data analysis method used is multiple linear regression analysis. Then, the influence of social media on the interest of visiting tourists will be tested using the t test. To see the influence of Instagram on the decision to visit.

 


Keywords


Instagram Social Media, Purchase Decision, Ibis Style Hotel Bogor Raya

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DOI: http://dx.doi.org/10.30813/jhp.v8i1.3209

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