Analysis Of Event Quality Effect On Satisfaction And Behavioural Intentions Of The Ramayana Ballet Attendees (Case Study Of Puspo Budoyo Culture House)

Roozana Maria Ritonga

Abstract


ABSTRACT

Event is becoming more increasingly important both socially and economically. Such growth has raised many questions concerning the quality of event and impact on satisfaction and behavioral intentions of attendees, however, few studies have examined the actual event quality of a cultural performance. With so many competitions in the event business, an event planner must increase the level of event quality. In additon to create satisfaction and revisit of attendees in the event, a highly quality of performance, employees and environment is recommended.

This study examined the underlying structure of event quality and  impact between satisfaction and behavioural intentions. Three event quality dimensions (quality of event employees, quality of event environment, and event product quality) were analyzed with descriptive statistical method and regression analysis.

This study is based on the cultural event of ‘Ramayana Ballet’ performance at Culture House of  Puspo Budoyo. The study therefore emphasizes event quality has a significant relationship between satisfaction and behavioural intentions, Furthermore, quality event employees, quality event environment and quality event product have significant impact on behavioral intentions.

 

Keywords:  event quality, satisfaction, behavioral intentions


Full Text:

PDF PDF

References


STUDY LITERATURE

Allen, J, et.al. (2008) Festival & Special Event Management, Fourth Edition, John Wiley & Sons Australia, Ltd.

Baker, D.A. & Crompton J.I., (2000) Quality, Satisfaction and Behaviour Intentions Annal of Tourism Research, 27 (3), 785-804, 2000.

Chen & Chen., (2010) Experience Quality, Perceived Value, Satisfaction and Behavioural Intentions for Heritage Tourist. Tourism Management 31(2010): 29-35.

Crompton, J & Love LL., (1995) The Predictive Validity of Alternative Approaches to evaluating Quality of a Festival. Journal of Travel Research, 34(1):11-24.

Crompton, J. & MacKay, S., (1997) Motives of Visitor Attending Festivals Events. Annals of Tourism Research, Vol 24 (2), 425-439.

Esu, B., (2014) Analysis of Event Quality, Satisfaction and Behavioural Intentions of Attendees of Calabar Festival Nigeria. International Journal of Business and Administration Research Review. Vol 2, Issue 4, Jan-Mar.

Getz, D., (1991) Festivals, Special Events, and Tourism. New York: van Nostrand Rheinold.

Getz, D., (2008) Event Tourism: Definition, Evolution, and Research. Elsevier Ltd, Tourism Management 29 (2008) 403-428.

Lee, J. & Beeler. C., (2007) An Investigation of Predictors of Satisfaction and Future Intention: Links to Motivation, Involvement and Service Quality in a Local Festival. Event Management, 13 (1): 17-29.

Liang, Illum & Cole., (2008) Benefits Received and Behavioural Intention of Festival Visitors in Relation to Distance Travelled and their origins. International Journal of Event Management Research Volume 4, Number 1.

McDowall, S. (2011) The Festival in My Hometown: The Relationships Among Performance Quality, Satisfaction, and Behavioural Intentions. International Journal of Hospitality & Tourism

Administration, 12:269-288.

MacKay, K.J & Crompton, J.L., (1990) Measuring the Quality of Recreation Services. Journal of Marketing Research, 38: 31-42.

Reisinger, Y. & Turner, L. W. (2003) Cross Cultural Behaviour in Tourism: Concepts and Analysis. Oxford: Butterworth-Heinemann.

Ross, E.L., & Iso-Ahola, S.E. (1991) Sightseeing Tourist’s motivation and satisfaction Annals of Tourism Research, 18, 226-237.

Singgih Santoso, (2014) SPSS from Essential to Expert Skills, PT. Elex Media Komputindo, Jakarta.

Tse, D.K., & Wilton, P.C. (1988) Models of Consumer Satisfaction Formation: An Extension. Journal of Marketing Research, 25, 204-212.

Zeithaml, V.A. (1988) Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis. Journal of Marketing, 52: 2-22.


Refbacks

  • There are currently no refbacks.