International Proceeding Global Sustainable Tourism Conference
ANALYSIS OF OPPORTUNITIES AND OBSTACLES OF THE THRIFTING PHENOMENON AS A SHOPPING TOURISM ATTRACTION OF PASAR BARU JAKARTA
Urban tourism has become an important part of economic and socio-cultural development in many regions around the world. Jakarta, the capital of Indonesia, has a rich and varied history in business and tourism. Various traditional markets in Jakarta, such as Pasar Baru, are trade centers and tourist attractions rich in history and culture. Apart from that, the phenomenon of thrifting or buying used goods has also become a trend that has grown rapidly in Jakarta in recent years. This practice is a way to save money and a form of self-expression and environmental awareness. However, despite promising tourism and business opportunities, several challenges need to be overcome, including the social stigma against second-hand goods, product hygiene and quality, and a lack of effective promotion. This research aims to determine the opportunities that exist in developing the thrifting phenomenon in Pasar Baru, including market potential, tourist interest, and market needs. As well as knowing the obstacles faced in developing the thrifting phenomenon in Pasar Baru, such as social stigma, product quality, and lack of promotion. This type of research is qualitative with data collection techniques, namely interviews, observation, documentation, and literature study. The data processing techniques in this research are data reduction, data presentation, and conclusion. This research concludes that there are opportunities and obstacles to thrifting. Opportunities include thrifting becoming a global trend that is popular with various groups, including tourists, with a high interest in fashion, uniqueness and diversity, affordable prices, and tourist attractions. As for obstacles, government regulations for thrifting are still prohibited from being imported on a large scale, negative stigma in Indonesia, the quality of thrifting goods varies in terms of health aspects for the user, and lack of promotion. Keywords: Tourism, Thrifting, Shopping Tourism, Pasar Baru
Copyright (c) 2024 Global Sustainable Tourism Conference: Charting Paths for Responsible Travel 2024
ANALYSIS OF THE ADOPTION LEVEL AND IMPACT OF VIRTUAL REALITY (VR) AND AUGMENTED REALITY (AR) TECHNOLOGY IMPLEMENTATION IN TRAVEL AGENCIES IN INDONESIA
The development of Virtual Reality (VR) and Augmented Reality (AR) technologies has significantly transformed the tourism industry, including travel agencies in Indonesia. This study aims to analyze the adoption level and impact of VR and AR technology implementation in travel agencies in Indonesia. Using the Unified Theory of Acceptance and Use of Technology (UTAUT) theoretical framework, this research combines a literature review, case studies, and interviews as the research methodology. The case studies involve ten of the largest travel agencies in Indonesia that have implemented VR and AR technologies in their marketing strategies. Semi-structured interviews were conducted with representatives from these travel agencies to gain an in-depth understanding of the experiences, challenges, and benefits of implementing VR and AR technologies. The researcher carried out data triangulation by comparing findings from the literature review, case studies, and interviews to ensure the validity of the research findings. The results indicate that the adoption of VR and AR technologies by travel agencies in Indonesia is still in its early stages. However, travel agencies implementing VR and AR technologies report significant positive impacts, such as increased tourist interest, enhanced product differentiation, and improved customer engagement. The case studies demonstrate that implementing VR and AR technologies helps travel agencies promote tourist destinations more innovatively and attractively. Nevertheless, several challenges are also encountered, such as the high cost of developing VR and AR content, regular content updates, and the limited human resources skills needed to operate these technologies. This research contributes to understanding the adoption and impact of VR and AR technology implementation in travel agencies in Indonesia. The findings of this study can assist travel agencies in evaluating the potential adoption of VR and AR technologies and developing effective implementation strategies. Keywords: Virtual Reality, Augmented Reality, travel agencies, adoption level, implementation impact.
THE REVITALIZATION OF TRADITIONAL AGRICULTURAL CULTURE OF RURAL HOMESTAY TOURISM IN CHINA
Rural homestay tourism is indispensable part of rural tourism in China, which provide not only bed and breakfast, but also transportation, activities. During the integration of cultural heritage and tourism, the practitioners of rural homestays follow suit, which made the problems of similar activities and urbanization appear. With the qualitative research of literature review, some successful case studies of rural homestay tourism in different countries and areas were analyzed. Traditional agricultural culture was explored in the sustainable development in rural homestay tourism. As an agricultural country, traditional agricultural culture is part of China’s civilization. Traditional agricultural culture refers to the seasonal nature that the farmers follow to complete agricultural activities, which show the attitude and value of Chinese to nature and life. Owing to its own uniqueness, 24 solar terms, the representative of agricultural custom culture, were officially included in the Representative List of the Intangible Cultural Heritage of Humanity by UNESCO in 2016. Developing the authenticity of traditional agricultural culture with the help of information and communication technology (ICT), rural homestay tourism can also boost the revitalization of traditional agricultural culture and rural economy.
STRATEGIES FOR DEVELOPING THE TANJUNG PANDAN MUSEUM AND ZOO IN BELITUNG TO BOOST TOURIST ATTENDANCE
The Tanjung Pandan Museum and Zoo on Belitung Island, Indonesia, has a rich history and collection, encompassing the cultural and historical heritage of the area as well as Indonesia's biodiversity. This researchaims to identify the profile and development strategies of these two tourist attractions. The research methods involve interviews with relevant sources, SWOT analysis, IFAS, EFAS, and SWOT matrix. The results show that the Tanjung Pandan Museum and Zoo have strengths in their interesting collections, collaboration with local SMEs, and the use of social media. However, there are weaknesses in the lack of animal collections and infrequent rearrangement of the collection layout. Opportunities exist in collaborating with travel agents and developing infrastructure, while threats come from public perception and competition with other destinations. Based on the IFAS and EFAS analysis, the Tanjung Pandan Museum and Zoo can adopt an aggressive strategy by enhancing the animal collections, developing educational programs, collaborating with travel agents, utilizing social media, and improving infrastructure. The hope is that the Tanjung Pandan Museum and Zoo can increase their attractiveness as a unique and educational tourist destination and significantly boost the number of visitors. Keywords: SWOT Analysis, Development, Strategy, SMEs, The Tanjung Pandan Museum and Zoo
ANALYSES THE INFLUENCE OF TOURIST ATTRACTION AND DESTINATION IMAGE ON THE KOJA SOLEAR CLIFF, TANGERANG
Koja Solear Cliffs is a tourist attraction in South Tangerang which offers natural beauty with various attractions provided by the management of Koja Cliffs. This research was conducted to determine the influence of tourist attraction and destination image on interest in returning to Koja Solear Cliffs, Tangerang. The reason this research was carried out was because we wanted to see the attractiveness of the Koja Cliffs and also the views of tourists who had visited this tourist spot. The 4A components which influence tourist interest in returning to visit were also variables studied to see whether the attractiveness and image of the destination existed at Koja Cliffs has fulfilled the wishes and expectations of tourists. This research uses a type of descriptive quantitative research which determines the existence of a relationship between the variables in the research, with 132 respondents who have visited the Koja Solear Cliffs. Data analysis techniques used in this research include validity test, reliability test, descriptive mean analysis test, classical assumption test, determinant coefficient test, multiple linear regression test, F test, T test using the SPSS version 25 program. Based on the results of research conducted using the T test, it shows that the variables of tourist attraction and destination image have a significant effect on interest in returning to Koja Solear Cliffs. The test results from this research show that the variables of tourist attraction and destination image have an influence of 54.4% on interest in returning to visit. The results of the multiple linear regression test show that tourist attraction and destination image have an influence on interest in returning to visit.
POTENTIAL DEVELOPMENT OF SPECIALTY COFFEE AS GASTRONOMIC EXPERIENCE IN DECEMBER COFFEE, GADING SERPONG.
The uprising of third-wave coffee trend increasing demands for specialty coffee at the market, especially among Gen Z and Gen Y. In Indonesia, the demand for specialty coffee is not as high as mass-produced coffee such as sachet coffee served in small local shops. Consequently, products derived from specialty coffee are not very popular in the general public, especially manual brew/pour over methods. This study aims to investigate the differences between specialty coffee from December Coffee and commercialized coffee, to understand the influence of specialty coffee on the gastronomic experience at December Coffee, and to look into the role of specialty coffee in the gastronomic experience at December Coffee. The research method employed is qualitative, involving interviews and observations conducted at the research site. Some considerations to be underlined for December Coffee include the variety of menu options using various syrup flavours, which may dilute the taste of specialty coffee. The findings indicate that the development of specialty coffee at December Coffee has the potential to enhance the gastronomic experience.
ANALYSIS OF THE INFLUENCE OF CULINARY TOURISM ON DESTINATION IMAGE IN THE PETAK ENAM CHANDRA GLODOK AREA
The purpose of this study is to determine the influence of culinary tourism on destination image. This research was conducted in the Petak Enam Chandra Glodok area, West Jakarta. This research uses a quantitative type of research using primary data in the form of a questionnaire. The respondents of this research are 100 visitors who had visited and were currently visiting the Petak Enam Chandra Glodok area. The data analysis technique for this research uses simple linear regression. The results of the research were carried out using the SPSS Version 25 Program test, showed that the independent variable produced a sig value. smaller than the alpha value. So it can be interpreted that there is a significant influence of the independent variable/culinary tourism on the dependent variable/destination image. In testing a simple linear regression test, it was stated that culinary tourism was significant and also had a positive effect on destination image. Meanwhile, in the T- test, there is a significant influence of variable (X) on variable (Y). It can be concluded that the results of the determination coefficient value of the Destination Image variable (Y) can be explained by the Culinary Tourism variable (X) of 43.4%. The researcher's suggestion is to promote and maintain the culinary heritage in the Petak Enam Chandra Glodok area so that visitors who come here can be interested in doing the existing culinary heritage activities. In addition, in the Destination Image variable, researchers suggest improving the quality of infrastructure such as roads and public transportation so that they can be easily accessed by tourists.
ANALYSIS OF THE INFLUENCE OF STORE ATMOSPHERE ON THE LEVEL OF REVISIT INTENTION TO FRAYA RESTAURANT, ALOFT SOUTH JAKARTA
Abstract: Restaurant is a supporting facilities in the course of tourism. This paper’s purpose is to search about the relationship between store atmosphere and about a consumer’s decision to revisit to Fraya Restaurant, Aloft South Jakarta. The reason of this study was conducted was because store atmosphere could affect the minds of guests and help them decide whether to come back to Fraya Restaurant or not. The collection of data was carried out with distribution of questionnaires to 100 respondents who had come to visit Fraya Restaurant, Aloft South Jakarta. All of data that has been collected from the questionnaire will be tested using SPSS software. T-test result obtained the store atmosphere is 13,509 > 1,984 so there’s an influence between the two variables used here. Meanwhile, the coefficent determination test said that the adjusted R square result of 0,631 and that means store atmosphere is able to explain the revisit intention variable in 63,1%. Conclusion that we can get from this study is that there’s a big influence between store atmosphere and revisit intention by guests to Fraya Restaurant, Aloft South Jakarta. Keywords: store atmosphere, restaurant, revisit rate
ANALYSIS OF THE INFLUENCE OF PRICES AND TOURIST FACILITIES ON INTEREST IN RETURNING TO SCIENTIA SQUARE PARK
Scientia Square Park (SQP) is a green park that has an open space concept with modern facilities as a center for student activities, pupils and the general public. Many visitors come to enjoy the tourist activities provided by Scientia Square Park in accordance with the prices and tourist facilities. This research aims to analyze the influence of prices and tourist facilities on interest in returning to Scientia Square Park Gading Serpong. This research used quantitative methods and took a sample of 400 respondents using the Slovin formula calculation. Instruments were created and measured using a Likert scale and distributed using a questionnaire From the results of this research test, it was found that prices and tourist facilities have a positive and significant influence on the interest in returning tourists to Scientia Square Park Gading Serpong. So, if you look at the results of the coefficient of determination test, it is known that store prices and tourist facilities have 87.8% influence on visiting decisions and 20.8% are caused by other factors that are not in the research. Based on the results of this research, it is recommended that Scientia Square Park Gading Serpong pay more attention to the cleanliness of the entire Scientia Square Park area and pay more attention to cleanliness and comfort and speed up the renovation process and pay more attention to the main, supporting and ancillary facilities. Keywords: Artificial Tourism, Prices, Tourist Facilities, Interest in Returning, Scientia Square Park
POTENTIAL TOURISM ATTRACTIONS IN THE DEVELOPMENT OF LAWANG TOURISM VILLAGE, MATUR DISTRICT, AGAM REGENCY, WEST SUMATRA PROVINCE
Lawang Tourism Village is located in Matur District, Agam Regency, West Sumatra Province. Located approximately 100 km from Padang City, Lawang Village has a very beautiful and diverse natural landscape located at an altitude of 1,250 meters above sea level and is a village that has cold temperatures and high rainfall per year. With a village area of 16.69 km2, it covers a population of 3,972 people. Lawang Village is led by Wali Nagari under the leadership of Franky Putra, S.P.D., and Lawang village consists of 6 Jorong, Jorong Lawang Tuo, Jorong Batu Basa, Jorong Katapiang, Jorong Gajah Mati, Jorong Pabatuangan, and Jorong Buayan. Lawang Tourism Village has the potential to become one of the leading tourism destinations in West Sumatra. The aim of this research is to analyze the potential of tourism in developing Lawang Tourism Village, Matur District, Agam Regency, West Sumatra Province. Data was collected from four data sources interviewed. The research method uses qualitative descriptive methods and SWOT analysis. Based on this research, an analysis of tourism potential in developing tourism was obtained from the attraction elements: natural beauty and culture. By carrying out an analysis (SWOT) to find out what has the potential for tourism in developing the Lawang Tourism Village in Agam Regency
SUSTAINABLE GASTRONOMIC DESTINATIONS : A CULINARY AND MARKETING INNOVATION FOR SERANGAN ISLAND
This research aims at identifying the possibility of transforming Serangan Island into a sustainable culinary tourism destination through creating culinary offers and employing appropriate marketing strategy. Serangan Island is located in the south of Denpasar, Bali and offers opportunities for nature tourism and cultural experiences, but has not been fully developed to sustain culinary tourism. Since this work aims to explore and describe the best practices in the context of the hospitality and culinary, this research employs a qualitative research approach and case study method in order to examine the sustainability of tourism in the context of Serangan Island. The findings of this research indicate that culinary creativeness in Serangan Island is the integration of local food and native methods of cooking along with sustainability including food wastage as well as sustainable sources of energy. Besides, efforts made in marketing and branding of the island as the culinary tourism destination has also been effective specifically in the area of local partnership and usage of social networks.This research highlights how creativity in culinary activities and marketing strategies are relevant in creating a local community-supported sustainable tourism system. Thus advances theory and practice of sustainable tourism and provides recommendation for best practice for tourist stakeholders to embrace the concept of sustainable gastronomic destinations in Serangan Island. Keywords: Sustainable Gastronomy Destination, Culinary Innovation, Tourism Marketing
ANALYSIS OF THE INFLUENCE OF FACILITES ON INTEREST IN RETURNING TO THE SRENGSENG CITY FOREST
Srengseng City Forest is one of the tourist destinations in the city West Jakarta, but unfortunately there are still many people who don't know about the existence of the Srengseng City Forest which is a result of Insufficient attractiveness factors such as inadequate facilities and attractions. The theoretical studies taken on this topic contain several meanings such as: tourism is then the destination and of course the facilities are also the interest of visitors Returns will be the variables of this research. This research method uses a descriptive quantitative approach, The coefficient of determination test was carried out with the results showing that facilities have a significant influence on visitor interest return. The results of this research are expected can provide input for the management of the Srengseng City Forest to continue innovate and add facilities to increase attractiveness and Interest in returning visitors to the Srengseng City Forest.
ANALYSIS OF THE IMPACT OF WORK LIFE BALANCE ON EMPLOYEE JOB SATISFACTION AT MANHATTAN HOTEL JAKARTA
Human resources that have good performance and productivity are in demand in the hospitality industry. While the hospitality industry operates 24 hours a day. Working hours and holidays earned by employees vary depending on the rate of housing and the events that take place in the hotel industry. This can lead to an imbalanced situation for employees. The study aims to analyze the impact of work-life balance on employee job satisfaction in Manhattan Jakarta. The type of research used is a quantitative descriptive approach. The variables in this study are Work Life Balance and Employee Job Satisfaction, as far as the sample in this research is 100 respondents using a questionnaire. The sampling methods used in this study are non probability samplings. Data analysis methods used include descriptive statistical analysis, classical assumption tests such as normality tests and heteroskedastisity tests, simple linear regression analysis, T test hypothesis tests, determination coefficient tests. Processed using SPSS version 29. The results of this study showed that the work-life balance had a significant impact on job satisfaction of 72.1% and the remaining 27.9% were influenced by other variables not studied in this study.
COLLABORATION OF THE PENTAHELIX MODEL IN THE MANAGEMENT OF WATER AS A NATURAL TOURISM ATTRACTION IN PUNCAK CISARUA BOGOR – WEST JAVA
Tourists frequently visit Telaga Saat, one of their favorite destinations. Stakeholder participation is necessary for the Pentahelix concept's development, and this is anticipated to result in positive change. However, in practice, public participation is frequently ignored and collaboration isn't maximized. Investigate The goal of this study is to determine the degree to which management of a Telaga Saat tourist attraction achieved internal stakeholder engagement under the pentahelix concept. Collaboration and management, for example, have a favorable effect on public local affairs. Investigate This was done in the village of Tugu Utara in the District Megamendung of the Bogor Regency. Method studies, literature reviews, interviews, and observation were all used in the data gathering process. In contrast, a descriptive analysis is the method analysis that is used. Findings from the investigation This indicates that there is still room for collaboration. Keywords: Collaboration, Pentahelix, Management
VISUAL NARRATIVES OF “PATRICIA PICCININI’S CARE”: A SEMIOTIC AND DISCOURSE ANALYSIS OF ART EXHIBITION
Throughout the history of mankind, art exhibitions have taken roles as the media to appreciate and publicize various types of artworks, including paintings, sculptures, dioramas, and other types of art. Aside from this role, art exhibitions are also organized as a means of narrating stories and messages, representing a particular theme. This research aims to explore the complex narratives of the art exhibition “CARE” by Patricia Piccinini, that shape the contemporary understandings of care, empathy, and the non-human, through the lenses of semiotic and discourse analysis. This research employed a qualitative case study design and portrayed the exhibition as a site of multimodal communication. Through the semiotic analysis, the uses of visual signs including the sculpture forms and the spatial arrangement of the exhibition are examined. Meanwhile, discourse analysis was employed to investigate the narratives, constructed through textual materials and curatorial notes, within the exhibition. The research findings provide insight into the deeper understanding of art exhibitions, especially CARE, as an intricate communicative event. It suggests how CARE emerges as an environment in which storytelling and meaning-making happen instead of solely as a collection of artworks. Finally, in relation to the tourism field, this research highlights the possibility of organizing art exhibitions as (1) powerful storytelling media to attract cultural tourists and (2) a way to enhance the guests' experience through thematic storytelling.
DESTINATION ATTACHMENT AS A FOUNDATION FOR RESPONSIBLE TOURISM: THE CASE OF VOLUNTEER TOURISM IN INDONESIA
This study investigates the factors influencing Indonesian travelers’ intentions to participate in volunteer tourism. Smart-PLS analyzed data to examine the mediating roles of Ascription of Responsibility and Awareness of Consequences in the relationship between Destination Attachment and Intention to Participate in Voluntourism. All hypothesized paths were significant, suggesting a complex interplay of factors influencing Intention. The findings highlight the crucial role of Destination Attachment. A strong emotional connection to a destination fosters a sense of responsibility toward its well-being, which, in turn, strengthens self-belief in one’s ability to contribute positively through voluntourism. Furthermore, a heightened awareness of the positive and negative consequences for the traveler and the destination further strengthens the Intention to participate in it. Interestingly, the path from Destination Attachment to Ascription of Responsibility and then to Intention emerged with the highest coefficient among the two indirect relationships, suggesting that for Indonesians, developing a strong emotional connection to a destination to feel a sense of responsibility towards it might be the most potent driver of volunteer tourism intentions. These insights offer valuable guidance for tourism stakeholders in Indonesia. By fostering emotional connections with destinations and promoting programs that cultivate a sense of responsibility and consciousness in volunteer tourism activities, stakeholders can effectively encourage responsible travel and contribute to the positive development of destinations.
ANALYSIS OF THE INFLUENCE OF DESTINATION IMAGE ON TOURIST VISIT INTEREST IN CURUG BALONG ENDAH, BOGOR
Building a strong destination image is a key objective for every tourism area manager, as a positive image can boost tourist visits and generate profit. This study aims to analyze the impact of destination image on tourist visit intentions at Curug Balong Endah, Bogor, using a descriptive quantitative approach. The sample comprised 100 tourists selected through accidental sampling. Data was collected via questionnaires, observations, and documentation, and analyzed using the T-test. The results indicate that the destination image significantly affects visit intentions, with a significance value of 0.000, which is less than 0.05. The R2 test shows that 35.3% of the variance in visit intentions is explained by the destination image, while the remaining 64.7% is influenced by other factors. In conclusion, destination image has a significant impact on tourist visit intentions at Curug Balong Endah, and future research is recommended to include additional variables such as cultural or economic factors.
A FISH DESSERT CAKE: AN INNOVATIVE WAY TO UTILIZE TILAPIA FISH MEAT
Abstract - This study aimed to create an innovative recipe or product for a dessert cake, using Tilapia fish meat as the main ingredient. The researchers presented the final product with supporting details gathered in the survey forms answered by expert respondents, specifically food science experts and potential industry partners. A 5-point hedonic scale was used to evaluate the sensory evaluation of the product being developed. This study sought to establish the sensory evaluation results and nutritional value of the non-traditional Tilapia fish dessert cake that would be potentially profitable and an influential contributor and booster of the Philippine tourism industry, particularly in the region of Cagayan Valley, as well as the local market. Results from the evaluation showed that the Tilapia dessert cake was appetizing, cream-colored, moist, vanilla-flavored, sweet, and had a caramel-like aroma. However, the Tilapia cake yielded high Kcalories as per the expert consultant’s calculations of its nutrient content. Therefore, it is not recommended for dieting individuals; instead, it would be more of a treat that could be consumed on cheat days or special occasions. Recommendations include advancement to phase two of development, further laboratory testing, application for FDA approval and WIPO licensure. Keywords - Tilapia, dessert cake, innovative recipe, sensory evaluation, Cagayan Valley.
ANALYSIS OF THE INFLUENCE OF HALAL LABELING ON CUSTOMER PURCHASING DECISIONS AT RESTAURANTS IN SOUTH TANGERANG CITY
Indonesia is the country with the largest Muslim population in the world. In Islamic teachings, it is important for people to comply with the rules of halal food as stated in the Qur'an. However, the phenomenon of globalization has brought many foreign products and cultures to Indonesia, which causes Indonesian people to face a dilemma in choosing halal and safe food in accordance with Islamic teachings. To assist Muslims and non-Muslims in choosing halal food or products, restaurants and manufacturers need to apply halal labeling to the food products sold. Halal labeling has an influence on consumer confidence. consumer confidence affects purchasing decisions where purchasing decisions will increase along with increased trust. However, the halal food industry in Indonesia does not dominate the market. This study aims to determine the effect of halal labeling on consumer purchasing decisions in South Tangerang city restaurants. This study uses a quantitative correlation method with a data collection instrument, namely a questionnaire distributed to people who live on South Tangerang city. The results of this study indicate that the halal label has a positive influence on purchasing decisions, besides that the halal label has a significant influence on consumer purchasing decisions. Based on the results, restaurants in South Tangerang City and throughout Indonesia are expected to apply for halal certification held by goverment organization to help Muslim and non-Muslim communities choose halal food.
LOCAL CULINARY HERITAGE AND TOURISM MARKETING STRATEGY TO PROMOTE MALAYSIA AS TOURIST DESTINATION
Local culinary heritage is frequently seen as the foundation of destination/place marketing strategies to forge strong local economies and foster a sense of destination/place. This research examines the culinary heritage themes of multi-ethnic countries, with a particular emphasis on Malaysia, to promote the country and stimulate economic development and the local tourism industry. Malaysian culinary is commonly characterized as a fusion of local cuisines with a significant integration of Chinese, Indian, and Indonesian cuisine. Nevertheless, the cuisine of Malaysian ethnics encompasses genuine elements that set them apart from others, including various types of particular local food (such as rice and meat specialities) and how food is consumed and presented. This investigation employed a thorough examination of academic literature that was triangulated with secondary data. The findings suggested that Malaysia's culinary heritage and identity are frequently promoted by emphasizing local flavours. Perhaps, future research could delve deeper into marketing strategies within multi-ethnic, place/destination and culinary heritage tourism industries. To gain a deeper understanding of the role and importance of place culinary heritage in tourism, it is necessary to conduct qualitative research among the ethnic communities as well as taking into account tourists’ expectations and experiences of local culinary heritage.
ANALYSIS OF GREEN HOTEL IMPLEMENTATION IN HOSPITALITY BUSINESSES IN SANUR
Tourism plays a key role in boosting Indonesia's economy, with Bali standing out as a top vacation spot. Yet, Bali's quick growth in tourism also brings downsides for the environment and local community life. This research aims to examine how hotels in Sanur Bali put the eco/green hotel idea into practice. It zeros in on how these hotels use sustainability principles in their day-to-day work and what their staff think about this approach. To gather data, the study team watched hotel operations and looked through written materials about five-star hotels in Sanur. The results show that although some hotels have adopted eco-friendly initiatives such as turtle conservation programs and green training for employees, the application of the eco/green hotel concept is still limited and uneven across the hospitality sector. This research is expected to encourage the development of an integrated sustainability model for hotels in Sanur to support sustainable tourism that considers ecological, social, and economic aspects in a balanced manner. Keywords: Sustainable tourism, eco hotel, green hotel, Sanur
WHAT BRINGS YOU BACK: PERSPECTIVES ON HOW CASUAL RESTAURANT ATTRIBUTES SHAPE MALAYSIAN CUSTOMERS' REVISIT INTENTIONS
Abstract: In the competitive restaurant industry, especially within casual dining setting, retaining customers retention is fundamental for long-term success. However, as customer preferences and the hospitality landscape change, its becoming more difficult to understand what drives customers to return. This study determines the customers perspectives on how restaurant attributes have signifying the revisit intentions of Malaysian customers, focusing specifically on establishments in Johor. This study highlights how attributes like atmosphere, employee service quality, perceived food quality and menu diversity can expressively enhance customer loyalty. Utilizing a quantitative approach, 386 valid responses were retained through convenience sampling. The findings of this study suggest a strong association between various restaurant attributes and customer revisit intentions within Johor's casual dining establishment. Notably, employee service quality (ESQ) and perceived food quality and menu diversity (PFQMD) emerged as significant attributes that signifying the customers' revisit intention (CRI). The findings highlight the significant of these attributes in encouraging repeat visits and offer practical insights for restaurant operators in Johor to improve their offerings and marketing strategies. Moreover, this study adds to the discussion on customer revisit intention in Malaysia and suggests ways to strengthen customer relationships in the competitive casual dining market. Keywords: Revisit Intention, Casual dining, Restaurant attributes, Customer Perspectives Short Authors Bio: The first and second authors are final year Hotel Management students, while the third author is an academic specializing in hospitality management, particularly food and beverage service management, with published indexed research articles, conference participation, and leadership of national grants in entrepreneurship education.
DETERMINANTS AFFECTING CAREER INTENTION AMONG HOSPITALITY STUDENTS
This research study identified the motivation factors that affect the career intention in the hospitality industry from the Faculty of Hotel and Tourism Management in Malaysia. A total of 366 responses were collected using convenience sampling. A regression analysis was employed to examine the research model and its proposed hypotheses. The findings revealed that the students’ self-efficacy, emotional intelligence, and family support influence their career intentions in the hospitality industry. This study contributes to our understanding of the motivation factors that may influence students in the hospitality industry to enhance their careers in the same field. From a practical standpoint, the hospitality industry requires talent that has skills in the hospitality industry, and higher institutions in Malaysia have offered many courses related to the industry. However, the shortage of skilled workers is still happening, especially when students who graduated from the hospitality industry prefer to be involved in other industries rather than working in the field. This study provides valuable insights for higher institutions in Malaysia to boost students’ interest and increase their employability in the hospitality industry
ANALYSIS OF THE INFLUENCE OF FACILITIES ON THE NUMBER OF TOURISM VISITS AT TAMAN BURUNG TMII POST REVITALIZATION
Abstract – The diversity of culture, flora and fauna in Indonesia is included in Taman Mini Indonesia Indah destinations. One of the destinations that focuses on bird fauna conservation is the Taman Burung which has been established since 1976 but will only be revitalized in 2023. Researcher want to know whether the revitalization has impact on the number of tourist visits seen from the number of visits before and after the revitalization. This research was carried out using quantitative methods and distributed questionnaires to 100 respondent who are visits Taman Burung TMII to then the data on validity test, reability test, normality test, heteroscedasticity test, simple linear regression test, T test and coefficient determination test with the sampel that obtained using the slovin formula. With the result obtained are that the variable (X) facilities has an influence of 55.1% on (Y) the number of tourist visits after revitalization from the coefficient value obtained.
ANALYSIS OF FACILITES INFLUENCE ON TOURIST REVISIT INTENTION TO TANJUNG PENDAM BEACH TOURISM IN BELITUNG
Tanjung Pendam Beach is one of the beaches located in the Bangka Belitung Islands, BelitungRegency, and is quite close to the city center of Belitung, namely Tanjung Pandan City. This study aims toanalyze the influence of facilities and their dimensions on the intention to revisit visitors at Tanjung Pendam Beach, Belitung. The data collection technique in this study was done by distributing questionnaires to 100 respondents who were the sample of this study collected using Probability Sampling technique. This type of research uses a quantitative research method with the assistance of Statistical Product and Service Solution 22 (SPSS) program. The results of this study indicate that the facility variables have a positive and significant effect on the intention to revisit tourists at Tanjung Pendam Beach, Belitung. The results of the T-test and F-test in the study indicate that the facility variables have a partial and simultaneous effect on the intention to revisit visitors at Tanjung Pendam Beach, Belitung. Therefore, Tanjung Pendam Beach must have supporting facilities such as infrastructure facilities, facility amenities, and tourist attraction facilities that are suitable for use by visitors because this can affect the intention of tourists to revisit Tanjung Pendam Beach, Belitung. The managers of Tanjung Pendam Beach must pay more attention to the condition and feasibility of the tourist facilities provided. Keywords - Bangka Belitung Island, Facilities, Revisit Intention, Tanjung Pendam Beach
ANALYSIS OF THE INFLUENCE OF RESTAURANT IMAGE ON VISIT INTENTION AT UNION PLAZA SENAYAN
Union Plaza Senayan is an American Bistro restaurant located in the Plaza Senayan Mall, South Jakarta. This study aims to determine the influence of the restaurant's image on customer visit intention and whether there is an effect between the two variables. The research uses quantitative method involving validity tests, reliability tests, classic assumption tests including normality tests and heteroscedasticity tests, simple linear regression tests, and hypothesis tests including t-tests and the coefficient of determination. The survey was conducted with 100 visitors of Union Plaza Senayan as the respondents. Based on the tests conducted, the average value of the Restaurant Image variable (X) was 4.45 (very high) and the average value of the Visit Intention (Y) was 4.474 (very high). The t-test results showed a value of 0.00, which means >0.05, indicating that the Restaurant Image variable (X) has an influence on the Visit Intention variable (Y). On the coefficient of determination (R²) test, it is resulted in a value of 0.647, suggesting that the Restaurant Image variable (X) has a 64.7% influence on the Visit Interest variable (Y). The simple linear regression test showed a result of 0.611, meaning that the restaurant's image has a positive influence on visit interest.
THE IMPACT OF 10A TOURISM COMPONENTS ON REVISIT INTENTION IN WANA GRIYA TOURISM PARK PARUNG
The purpose of this research is to determine the effect of 10A tourism components on the revisit intention at Wana Griya Tourism Park, Parung. The method that the researcher used is quantitative research methods, data collection was obtained from distributing questionnaires to 400 sample respondents from the total population of 145,760 who had previously visited Wana Griya Tourism Park, Parung in 2023. The data analysis carried out by researcher are descriptive analysis, validity test, reliability test, normality test, Pearson correlation test, simple linear regression test, T-test, and determination coefficient test (R2) by utilizing the SPSS program version 25 for windows. Based on the validity and reliability tests, it can be stated that all research indicators are declared valid and reliable. In the T-test, it can be stated that the tourism component variable has a positive and significant effect on the revisit intention variable. In the coefficient of determination (R2) test, the results show that the tourism component variable has a value of 0.426, which means that there is an influence of 42.6% between the tourism component variable (X) and the revisit intention variable (Y). In the Kolmogorov-Smirnov normality test, it can be stated that the data is normally distributed. Suggestions from researcher are to improve the quality of facilities in terms of their cleanliness and expand their marketing efforts to attract more visitors. In addition, it is necessary to do a little renovation to make the destination more attractive.
ANALYSIS OF THE INFLUENCE OF ATTRACTIVENESS ON INTEREST IN VISITING THE INDONESIAN SCIENCE CENTER TAMAN MINI INDONESIA INDAH
The Indonesia Science Center is located inside Taman Mini Indonesia Indah in East Jakarta, serves as an interactive science exhibition venue. It offers various exhibits designed to enhance knowledge and understanding of science. This research aims to assess the extent to which attractiveness influences the interest in visiting the Indonesia Science Center at Taman Mini Indonesia Indah. This study adopts a quantitative research methodology, incorporating multiple linear regression analysis, classical assumption tests, hypothesis testing through t-tests and f-tests, and determination coefficient tests, all conducted using SPSS software. The sample comprises 100 respondents, including both individuals who have visited and those who have not visited the Indonesia Science Center at Taman Mini Indonesia Indah, East Jakarta. The research findings indicate that the overall mean score for variable X (Attractiveness) is 4.10, while the overall mean score for variable Y (Interest in Visiting) is 4.11. The t-test results show a significance value of less than 0.001, which is below the 0.05 threshold, indicating that variable X (Attractiveness) significantly affects variable Y (Interest in Visiting). The coefficient of determination (r²) is calculated to be 0.688, suggesting that 68.8% of the variance in variable Y is explained by variable X. Additionally, the multiple linear regression analysis reveals a t-value of 3.691 with a significance level of less than 0.001, which is also below the 0.05 threshold. Keywords: Attractiveness, Tourist Interest, Indonesia Science Center
THE STUDY EXAMINES THE IMPACT OF PRICING ON PURCHASING DECISIONS AT HAWCHE DIMSUM BAR
Abstract - This research aims to analyze the effect of pricing on purchasing decisions at Hawche Dimsum Bar. Utilizing a quantitative approach, data was collected through questionnaires distributed to customers. The study employs Pearson correlation analysis to determine the relationship between price setting and purchasing decisions. The results reveal a significant positive correlation, indicating that effective pricing strategies directly influence customer purchasing behavior. The findings suggest that both high and low pricing strategies can be beneficial, depending on market conditions and customer perceptions of value. This research contributes to the understanding of pricing dynamics in the food and beverage industry, offering practical insights for restaurant managers to optimize their pricing strategies to enhance customer satisfaction and sales. Based on the calculations carried out, it is known that the coefficient of determination is 53.29%. This shows that the Pricing variable contributes 53.29% to the Purchasing Decision variable. Meanwhile, the remaining 46.71% of the variation in purchasing decisions is influenced by other factors not examined in this research. Keywords - pricing, purchasing decisions, pearson correlation, restaurant industry, customer behavior.
ANALYSIS OF THE INFLUENCE OF TOURISM ATTRACTION ON INTEREST IN VISITING KAMPOENG ORGANIK PALMERAH LAMA JAMBI
The aim of this research is to determine the influence of tourist attractions, which have 4 components, namely attractions, accessibility, amenities and ancillary service on tourist interest in visiting Kampoeng Organik Jambi. The type of research used is quantitative research. The technique used in the sample in this research is quota sampling where this sampling technique takes a number of samples that have been determined using the Slovin formula. The number of samples used in this research was 95 respondents. The results of this research were carried out using the SPSS 25 test program. It can be seen that the t calculated coefficient of tourist attraction is greater than t table, which means that the variable Tourist Attraction partially influences the variable Interest in Visiting. In a simple linear regression test, it was also stated that the Tourist Attraction variable was significant and had a positive effect on the Interest in Visiting variable. The results of the coefficient of determination test show that the Tourist Attraction variable has an influence on the Visit Interest variable by 61.4%. Meanwhile, the remaining 38.6% was concluded by other separate factors. The researcher's suggestion is to re-maintain Kampoeng Organik Jambi and carry out routine maintenance on existing facilities and amenities. Apart from that, there is also a need to improve services to visitors so that visitors feel comfortable when revisit to Kampoeng Organik Palmerah Lama Jambi.
COMMUNITY EMPOWERMENT AND ESG IMPLEMENTATION AT NUVENS PRIMA RETAIL AS AN E-CIGARETTE RETAIL OPERATOR
Community empowerment in Indonesia is one way for a brand to improve community welfare which is included in CASR programs and improve its image and reputation. Nuvens Prima Retail is an E-Cigarette Retail Operator that carries out community empowerment and implements ESG (environmental, social, governance) as the company’s main concern in running a business with a long-term development strategy. The purpose of this research is to determine community empowerment and ESG implementation. The research method is descriptive qualitative with a case study approach. Primary data collection, interviews with key informant and informants from Nuvens Prima retail who know community empowerment and ESG Implementation in Indonesia. Secondary data form documentation and literature studies. The results of this research are that Nuvens Prima Retail runs a business with the principle of responsibility towards society and the environment by collaborating with waste managers in the form of managing electronic waste for recycling. Promotion of more environmentally friendly practices and reduced waste footprint as environmental protection. Empowering local communities, improving working conditions and equal employment opportunities as a social responsibility. Maintaining high ethical standards, transparency as improving corporate governance. Keywords – Community Empowerment, ESG Implementation, Communication, Retail, CSR.
ANALYSIS OF THE INFLUENCE OF TOURIST ATTRACTION COMPONENTS ON TOURISTS INTEREST IN REVISITING THE BOGOR BOTANICAL GARDEN
Bogor Botanical Gardens is a large botanical garden located in the city of Bogor. This garden is operated by the National Innovation Research Agency. This garden is located in the center of Bogor City. The area reaches 87 hectares. The purpose of this research is to determine the influence of tourist attraction components on tourists' interest in revisiting the Bogor Botanical Gardens. The technique used in the sample in this research is purposive sampling with the Slovin formula. With simple linear regression analysis using SPSS version 25 which serves to prove research hypothesis Based on the results of the t test, the results obtained are tcount > ttable (12,549 > 1.661), it can be concluded that Ha is accepted and H0 is rejected, or the Tourist Attraction variable has a partial positive effect on Interest in Revisiting the Bogor Botanical Gardens Based on the research results, it is hoped that related parties will pay attention to maintaining and developing the natural beauty around the Bogor Botanical Gardens, including cleanliness, and also continue to improve the facilities and accessibility at the Bogor Botanical Gardens so that tourists will be interested in visiting the Bogor Botanical Gardens again. Keywords: Components of tourist attraction, interest in repeat visits
IMPACT OF PRICE, COMMUNICATION, AND EXPERIENCE ON SATISFACTION AT COLDPLAY JAKARTA CONCERT
Abstract - Achieving audience happiness and the sustainability of a Festival requires an understanding of the cost, interactions, and experiences of participants at an event like a music Festival. This study aims to examine the degree of satisfaction among those who attended Coldplay's November 15, 2023, A Head Full of Dreams Tour concert in Jakarta. Price, communication, and customer experience were the three main constructions of music Festival quality that were the focus of the investigation. 398 participants who had witnessed the concert were given questionnaires as part of a quantitative methodology approach, and SPSS 27 was used to process the data. The findings revealed that, in general, overall attendee satisfaction was influenced by aspects of Price, Communication, and Customer Experience. These aspects should be considered to identify and develop areas that exceed the expectations of Festival attendees.
The Effect of Customer Relationship Management (CRM) and Customer Experience on Repurchase Intention Through Customer Satisfaction as Intervening Variable in Antavaya Bali
This research aims to analuze the effect of customer relationship management (CRM) and customer experience on repurchase intention through customer satisfaction as intervening variable in Antavaya Bali. This research uses quantitative research methods with survey approach. Research data was collected through distributing qestionnaries to customers of Antavaya Bali through social media with total of 100 respondents. The data analysis was carried out using smartPLS SEM v4.0 to test the relationship between independent, dependent, and intervening variable. The result showed CRM has significant effect on repurchase intention directly, while CRM hasn’t significant effect on customer satisfaction to reach repurchase intention. Customer experience hasn’t significant effect on repurchase intention directly, while customer experience has significant effect on customer satisfaction to reach repurchase intention. Customer satisfaction has significant effect on repurchase intention. This research shows improvement of CRM and customer experience can trigger the increase in customer satisfaction which affect the increase of repurchase intention. Therefore, Antavaya Bali advised to provide employee training on effective communication and responsiveness to customer needs, establish feedback system to gather customer input, and making membership system, also do a survey for customer’s experiences after travel with Antavaya Bali, so they know their customers are satisfied or not. Keywords – Customer Relationship Management, Customer Experience, Customer Satisfaction, Repurchase Intention, Quantitative Method, Antavaya Bali
THE INFLUENCE OF INTERPERSONAL COMMUNICATION ON VISITATION RATES AT NOVOTEL HOTELS & RESIDENCE PALEMBANG
Abstract - Communication is something that is done in everyday life that can be felt by. This research aims to analyze the influence of interpersonal communication on the level of visits at Novotel Hotels & Residence Palembang, and determine the dimensions of interpersonal communication that influence the level of visits. This research is a quantitative type of research using survey methods. The sampling technique used is nonprobability sampling with a purposive sampling method. The data analysis technique used is simple linear regression analysis. Data collection was carried out by distributing questionnaires to 90 consumers who knew, visited and had stayed at Novotel Hotels & Residence Palembang. From the results of this research, the T test indicates that H1 is accepted. This result means that the interpersonal communication variable has an overall effect on the level of visits at Novotel Hotels & Residence Palembang, so the HA hypothesis is accepted and H0 is rejected. Has a significant influence on consumers on the level of visits to Novotel Hotels & Residence Palembang. From the results of calculating the coefficient of determination (R^2), it can be seen that the influence of the Interpersonal Communication variable (X) on the Visit Rate (Y) is 61.5% and the remaining 38.5% is influenced by other factors not examined in this research. Keywords - Interpersonal Communication, Visit Level, Openness, Empathy, Positive Support, Quality.
OVERCOMING UNCERTAINTIES: ADAPTING PATIENT EXPERIENCE FOR SUSTAINABLE HEALTH TOURISM
Recent developments have led to the increasing pressure for healthcare institutions to continuously upgrade clinical capabilities and concurrently provide added-service offerings to attain strong competitive advantages. In addition to the uncertainties of the global business environment, healthcare providers must adapt to the changing needs and demands of consumers. Demands for health services are no longer confined to clinical care and have extended to include overall wellness, including both physical and mental health. This study provides an exploration of health tourism as part of the health industry constellation undergoing transformations as a consequence to adaptation. Based on a systematic desktop research, a descriptive analysis was employed to map the health tourism profile of three countries, namely, Malaysia, Singapore and Thailand. A compiled information on selected health institutions were then used to evaluate the degree of which Patient Experience (PX) principles were adjusted in offering health tourism destinations. Results indicate that although health tourism encompass a broad range of experiences, high quality medical-based services allow for enhancing existing capabilities to serve as favorite destinations. Adapting PX to encapsulate hospitality in health care offers clear guidelines to ensure optimum quality of services and successful adaptation. Ultimately, this study is the starting point necessary to overcome uncertainties and shed light on the alternative paths for sustainability of health tourism.
ANALYSIS OF THE INFLUENCE OF THE HYGIENE AND SANITATION ON INTEREST IN REVISITING GTOWN SQUARE SOUTH TANGERANG
G-Town Square is a culinary tourist spot that sells a large selection of local and non-local food and drinks. Located on Jl. Curug Sangereng Village No.10, Curug Sangereng, Kec. Kelapa Dua, Tangerang Regency, Banten with postal code 15810. The aim of this research is to analyze the influence of the uniqueness of culinary tourism on interest in returning to G-Town Square. Preparing in this research, the method was used by a quantitative method with a sample collection techniques through questionnaires on Google Form. Sampling was carried out using non-probability sampling techniques, especially purposive sampling, with a total sample size of 100 respondents. The data processing in this research uses the SPSS software application system with version 25 which functions to prove the hypothesis in the research.
THE ANALYSIS INFLUENCE OF CUSTOMER EXPERIENCE ON REVISIT INTENTION AT CLASSICAL MOCHI AS A CULINARY TOURISM DESTINATION IN GREENLAKE TANGERANG
Abstract - Customer experience is the conclusion of interaction and perception that customers have towards a brand, product or service during the entire cycle of their relationship with a company. The aim of this research is to analyze the influence of customer experience on revisit intention, and find out how the five dimensions of customer experience influence revisit intention. This research is a type of quantitative research. The research method used is a survey method. The sampling technique used is nonprobability sampling with a purposive sampling method. The data analysis technique used is multiple linear regression analysis. Data collection was carried out by distributing questionnaires to 162 consumers who knew they had made more than one purchase at Classical Mochi, Greenlake, Tangerang. From the results of this research, customer experience has a significant influence on revisit intention at Classical Mochi. The results of calculating the coefficient of determination (R2) can show the magnitude of the influence of the variable. The R Square value of 0.608 indicates that around 60.8% of revisit intention is influenced by customer experience which includes the five dimensions of sense, feel, think, act and relate while the remaining 39.2% is influenced by factors. – other factors that are not included in this researched. Keywords - Customer Experience, Revisit Intention, Sense, Feel, Think, Act, Relate
ANALYSIS OF THE INFLUENCE OF CULINARY TRENDS ON PURCHASING INTEREST AT LUCY CURATED COMPOUND ADITYAWARMAN, SOUTH JAKARTA
Abstract : Contemporary culinary trends have become a significant phenomenon in the food and beverage industry. Lucy Curated Compound, located in Adityawarman, South Jakarta, is one such culinary destination that adopts thesetrends to attract visitors. This study aims to analyze the influence of contemporary culinary trends on consumer purchase interest at Lucy Curated Compound. The research method used is a survey with a quantitative approach.Data were collected through questionnaires distributed to 100 respondents who were visitors to Lucy Curated Compound. The questions in the questionnaire were designed to measure respondents' perceptions of contemporaryculinary trends and their purchase interest. Data analysis was performed using T-tests and the coefficient of determination. The T-test results show that the Culinary Trends variable (X) has a significant value of 0.001, which isless than 0.05, indicating that the X variable significantly influences the Purchase Interest variable (Y). The coefficientof determination of 72.1% indicates that Culinary Trends contribute 72.1% to Purchase Interest. These findings suggest that contemporary culinary trends have a strong influence on driving consumer purchase interest at Lucy Curated Compound. Keywords : Culinary Trends, Purchase Interest, Compound Space
ANALYSIS OF THE INFLUENCE OF WORK MOTIVATION ON EMPLOYEE LOYALTY AT QUEST HOTEL SEMARANG
Employee loyalty in carrying out their performance well will create customer satisfaction so that it can reflect the extent to which customer expectations are met by the products or services provided. In carrying out this research there is a goal that the author wants to achieve, namely to find out and analyze the influence of Work Motivation on Employee Loyalty in Quest Semarang Hotels. This research method, namely quantitative, in this research is an approach that is explanatory and explains an object in society. Quantitative research is a research activity where the data processed is in the form of numbers or figures. As the name suggests, the processed data is calculated using mathematical and statistical formulas. Quantitative research functions so that the answer to a problem can be found. As for the research results based on the calculation data above, it is known that the coefficient of determination value is 0.465, where the Work Motivation variable contributes 46.5% to the Work Loyalty variable. 53.5% was influenced by other factors not examined by researchers. Based on the data, it can be concluded that the coefficient of determination value has a value of 0.682, where the data score is close to 1. Therefore, the independent variable in this research, namely Work Motivation (X), is stated to have a large influence on the Work Loyalty variable (Y).
DOES CRUISE TOURISM DESTINATION BRANDING CONTRIBUTE TO ECONOMIC GROWTH IN PENANG, MALAYSIA?
This research note investigates the potential for economic growth in Penang, Malaysia, through strategic destination branding for the cruise tourism sector. Penang, a key economic hub, needs help fully harnessing its economic potential, with existing statistics indicating a troubling rise in the unemployment rate. This emphasises the need for effective economic interventions to promote growth and job creation. Despite these challenges, Penang possesses significant untapped potential in cruise tourism. The island's rich cultural heritage and strategic location make it an attractive destination, yet the number of cruise tourists still needs to grow compared to tourist arrivals. This disparity presents a unique opportunity to leverage cruise tourism destination branding as a catalyst for economic growth and employment generation. Penang could address these issues by aligning with Sustainable Development Goal 8 (SDG 8), which promotes sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all. By addressing these issues, Penang could make significant strides towards achieving SDG 8, transforming the illusion of cruise tourism-driven economic development into a tangible opportunity.
ANALYSIS OF THE INFLUENCE OF CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY AT HOTEL NOVOTEL TANGERANG
This research was conducted by researchers to find out whether there is an influence of Customer Experience on Customer Loyalty at the Novotel Tangerang Hotel. This research uses a quantitative research method with a descriptive research type of mean which is measured using a Likert scale. Distributed to consumers using an online questionnaire via Google Form, the results of which will be processed using IBM SPSS version 27.Based on data analysis, it can be concluded that the results of the validity and reliability tests have valid and reliable results. With the results of the tests carried out, it is known that the Customer Experience variable has a significant influence on Customer Loyalty with the results of simple linear regression analysis Y= 54,975 + 0.187X and the results of the coefficient of determination test show that the Customer Experience variable has the ability to influence the Customer Loyalty variable by 67%. It can be concluded that customer experience influences customer loyalty at the Novotel Tangerang Hotel.
ANALYSIS OF THE INFLUENCE OF TOURIST ATTRACTION ON INTEREST IN VISITING THE BROMO TENGGER SEMERU NATIONAL PARK
This study aims to examine and analyze whether tourist attraction affects the Interest in Visiting Bromo Tengger Semeru National Park, besides that this study will also show how much influence tourist attraction has on Interest in Visiting. The research method used by researchers in this study is to use quantitative research methods and sample determination using 10% sampling on 100 respondents who know Bromo Tengger Semeru National Park. This research technique is processed using the SPSS 27 program. Based on the results of the calculation, the coefficient of determination test carried out on the relationship between the independent variable and the dependent variable shows an R² of 0.341. This shows that the independent variable (Visiting Interest) is only able to explain the dependent variable (Attraction) by 34.1% while 65.9% is explained by other variables not included in the model. And the result of the Simple Linear Regression Test is Y =a + b and based on the value of a, b can be entered into the regression line equation, namely Y = 28.792 + 0.322X so that it can be concluded that variable X is considered constant, this will affect the increase in the magnitude of variable Y (Interest in Visiting). Keywords: Tourism Attractions, Interest in Visiting, Tourism, Bromo Tengger Semeru National Park
ANALYSIS OF THE INFLUENCE OF THE GULTIK (GULAI TIKUNGAN) NIGHT CULINARY ATTRACTION ON TOURISTS' INTENTION TO REVISIT BLOK M, SOUTH JAKARTA
The Gultik Blok M Culinary Area in South Jakarta is one of the culinary tourism spots in South Jakarta, known for its authentic food flavors and unique dining vibe compared to other culinary destinations. However, the area has some deficiencies, such as inadequate toilet facilities, parking, and menu variety. This study aims to determine the influence of tourist attractions on the intention to revisit the Gultik Blok M Culinary Area in South Jakarta. A non-probability sampling technique with purposive sampling was employed, targeting 100 respondents directly in the Gultik Blok M Culinary Area, South Jakarta. The research method used is descriptive quantitative, with data collection techniques including interviews, observations, and questionnaires. Data analysis was conducted using simple linear regression with IBM SPSS Statistics 27. According to the research, the T-test results show that the dimensions of tourist attraction have a significant effect on the intention to revisit, with a t-value of 12.282 > t-table value of 1.987 and a significance level of 0.000 < 0.05. Simultaneously, the results indicate that tourist attractions influence the intention to revisit by 60.6%. Recommendations for management include improving and adding menu varieties, enhancing facilities, and maintaining cleanliness to increase tourists' interest in visiting the Gultik Blok M Culinary Area in South Jakarta. Keywords - tourist attraction, culinary tourism, tourists, Gultik Blok M, South Jakarta, intention to revisit.
ANALYSIS OF THE INFLUENCE OF PRICE REASONABILITY ON INTEREST IN PURCHASING SHU SHU PRODUCTS
Restaurant development in Indonesia is still believed to be one of the most profitable businesses in Indonesia and has very good prospects.profitable business in Indonesia and has very good prospects. Objective in This study is to determine and analyze the reasonableness of price affects on buying interest in Shu Shu products. defines price reasonableness as consumer perception of the price of a product that is considered in accordance with the benefits obtained.benefits obtained. Stating that the price match with the benefits received by consumers is an important factor in determining purchasing decisions. purchase decision. Price fairness is one of the most important considerations for consumers to make purchasing decisions. for consumers to make purchasing decisions.quantitative approach. Shu Shu is located in Aeon Mall, South Tangerang. This place is a tavern with a Japanese-style concept that serves various types of drinks. In this study, the questionnaire is a data collection method that will be given to respondents on a Likert scale. In the process of testing and analyzing research data, the authors used the help of SPSS 25 software. The results showed that Price Fairness of 0.983 was positive and the significant value on the Product Interest variable of 0.000 <0.05 was smaller than 0.05. This means that Price Fairness has a partially significant positive effect on Product Interest. Keywords: Price Fairness, Interest purchase
ANALYSIS OF THE INFLUENCE OF STORE ATMOSPHERE ON INTEREST IN RETURNING TO LAOBAN SKEWERS GADING SERPONG TANGERANG
Laoban Skewers is a Chinese style barbeque restaurant located in Gading Serpong The goal on this study is to determine the effect of store atmosphere on the intention to revisit Laoban Skewers Gading Serpong. The research method used is quantitative, utilizing a questionnaire distributed to 100 respondents as the data collection technique. The collected data was then processed using SPSS. From the research results, it can be seen that the shop atmosphere has the highest average score of 3.56 out of 4, indicating a high response from filling out the questionnaire. Likewise, customer interest in returning, which has an average of 3.65, is also high with the highest value of 4. From the T test, a value of 10,849 indicates acceptance of the hypothesis because it exceeds the specified limit. In addition, the coefficient of determination of 0.546 shows that the store atmosphere influences customer return interest by 54.6%. From these findings, it can be concluded that store atmosphere has a significant influence on customers' interest in returning, providing valuable insight for Laoban Skewers Gading Serpong in improving customer experience and customer retention.
ANALYSIS OF THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND IMAGE AT NOVOTEL KARAWANG
Novotel Karawang Hotel is a 4-star hotel in the midscale category in the city of Karawang. This research was created with the aim of finding out how much influence the role of Corporate Social Responsibility has on the brand image of the Novotel Karawang Hotel.This research uses quantitative research and uses several types of analysis as follows: simple regression analysis, classical assumption test, hypothesis test with t test, coefficient of determination test, and processed using the SPSS system. This research also used a sample of 100 respondents obtained from respondents who had stayed more than once at the Novotel Karawang Hotel. Based on the results examined by researchers, the average value of variable X (Corporate Social Responsibility) is 4.62, while the overall average value of variable Y (Brand Image) is 4.6348. Based on the results of the T Test calculation, the result obtained is sig 14.079, which means >0.05, so it can be interpreted that variable X (Corporate Social Responsibility) influences Y (Brand Image). The Coefficient of Determination Test (R2) obtained a result of 0.669 so it can be concluded that variable Y can be influenced by variable X by 66.9%. Then the Simple Linear Regression Test carried out obtained a value of t = 0.001 or significantly less than 0.05.
ATTRIBUTES OF FOOD PACKAGING ON THE CHOICE PURCHASE DECISION OF FOOD PRODUCTS BY STUDENTS OF UITM TERENGGANU FOOD SERVICES
Food packaging attributes are some of the main drivers of consumer choice and food waste, an ongoing and significant problem worldwide. Food packaging material, packaging graphics and colours, and packaging size and shape influence consumers. This study aims to establish the relationship between food packaging attributes such as packaging material, graphics and colours, and size and shape, and how these factors influence the purchase decisions of Food Services students. In the present study, a set of questionnaires was distributed through an online survey to 133 respondents, focusing only on UiTM Terengganu Food Services students' stay within the college accommodations. The reliability test, normality test, and multiple linear regression analysis were conducted. The factors that appear to influence food product purchase decisions among Food Services students at UiTM Terengganu colleges include the packaging material, the graphics and colors of the packaging, as well as the size and shape of the packaging. This research thus proves the potential role of packaging design in reducing food waste and promoting more sustainable patterns of student consumption
ANALYSIS OF THE IMPLEMENTATION OF MARKETING STAGES TO INCREASE SALES AT MIE KANGKUNG NY PHANG, JAKARTA
The Mie Kangkung Ny. Phang restaurant has been operating for over 7 years. The aim of this study is to explore and analyze the implementation of marketing stages applied in the Mie Kangkung Ny. Phang restaurant business, based on the results of a SWOT analysis. The data collection and research process for this thesis was conducted from February 20th to May 30th, 2024. In this study, the author employed a qualitative descriptive approach, utilizing observation, interviews, documentation, and triangulation as data collection methods, followed by SWOT analysis techniques. The research subjects included all visitors and managers of the Mie Kangkung Ny. Phang restaurant, as well as the marketing stages or methods employed by the restaurant. The findings from the research indicate that Mie Kangkung Ny. Phang implements various marketing strategies, but the most dominant strategy observed is Customer Relationship Management (CRM). The potential identified by the author is that the restaurant can attract many visitors through word-of-mouth marketing by previous customers. Another advantage of the restaurant is that it offers a unique Betawi specialty, Mie Kangkung, which is rare in the vicinity of ITC Mangga Dua. The recommendation for the management of Mie Kangkung Ny. Phang is to continue leveraging their strengths and to seize every opportunity to address weaknesses, such as considering relocating the restaurant and being vigilant about potential threats that may arise in the future. Keywords– Marketing Strategy, Culinary Tourism, Restaurants, SWOT Analysis, Marketing Stages
ANALYSIS OF THE INFLUENCE OF CHINESE CUISINE CULINARY TOURISM ON THE IMAGE OF GLODOK CHINATOWN DESTINATION IN WEST JAKARTA
Abstract: Glodok Chinatown is a Chinatown area in West Jakarta. This research was carried out to determine the influence of Chinese cuisine culinary tourism on the destination image of Glodok Chinatown so that we can find out whether there is an influence between these two things. This research uses quantitative research methods using simple linear regression analysis, classical assumption tests, hypothesis tests using the t test, and coefficient of determination tests. This test was carried out on 100 visitors as respondents to the Glodok Chinatown area, Jakarta. Based on the results of the research that has been conducted, the overall average value of variable X (culinary tourism) is 4.33 (very high), and the average value of variable Y (destination image) is 4.35 (very high). Based on the t test calculation, the result of the significance value is 0.000 below 0.05, which means that variable X (culinary tourism) has an influence on variable Y (destination image). In the coefficient of determination test, there is a value of 0.609, so it can be concluded that variable X has positive impact as much as 60.9% on destination image. In the simple linear regression test that was carried out, there was a result of 0.721, which means that culinary tourism has a positive influence on the image of the destination. Keywords: Culinary Tourism, Chinese Cuisine, Destination Image, Pecinan Glodok
ANALYSIS OF THE INFLUENCE OF LOCATION ON PURCHASING DECISIONS IN KWETIAU MEDAN ALKAP, PANTAI INDAH KAPUK
Kwetiau Medan Alkap Restaurant has more than 5 branches in 2024. This study aims to identify the factors influencing purchasing decisions at the Kwetiau Medan Alkap Restaurant located in PIK Extension. The study aims to analyze the effect of location and its dimensions on customer purchasing decisions at Kwetiau Medan Alkap, Pantai Indah Kapuk. Data was collected through a questionnaire distributed to 100 respondents, who were sampled using Probability Sampling techniques. This research employs a quantitative approach with the assistance of Statistical Product and Service Solution (SPSS) software. The results indicate that the location variable has a positive and significant effect on the purchasing decision variable at Kwetiau Medan Alkap, Pantai Indah Kapuk. T- Test and F-Test results show that the location variable and its dimensions have both partial and simultaneous effects on purchasing decisions at Kwetiau Medan Alkap, Pantai Indah Kapuk. Therefore, Kwetiau Medan Alkap should ensure a strategic location by considering accessibility, the distance between customers' business centers and the restaurant, the road infrastructure, public facilities, and religious facilities that can influence customer purchasing decisions. Keywords – Location, Customer decision, Restaurant, Pantai Indah Kapuk, Chinese Food