Tourism plays a key role in boosting Indonesia's economy, with Bali standing out as a top vacation spot. Yet, Bali's quick growth in tourism also brings downsides for the environment and local community life. This research aims to examine how hotels in Sanur Bali put the eco/green hotel idea into practice. It zeros in on how these hotels use sustainability principles in their day-to-day work and what their staff think about this approach. To gather data, the study team watched hotel operations and looked through written materials about five-star hotels in Sanur.

The results show that although some hotels have adopted eco-friendly initiatives such as turtle conservation programs and green training for employees, the application of the eco/green hotel concept is still limited and uneven across the hospitality sector. This research is expected to encourage the development of an integrated sustainability model for hotels in Sanur to support sustainable tourism that considers ecological, social, and economic aspects in a balanced manner.

Keywords: Sustainable tourism, eco hotel, green hotel, Sanur

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