The aim of this research is to determine the influence of tourist attractions, which have 4 components, namely attractions, accessibility, amenities and ancillary service on tourist interest in visiting Kampoeng Organik Jambi. The type of research used is quantitative research. The technique used in the sample in this research is quota
sampling where this sampling technique takes a number of samples that have been determined using the Slovin formula. The number of samples used in this research was 95 respondents. The results of this research were carried out using the SPSS 25 test program. It can be seen that the t calculated coefficient of tourist attraction is greater than t table, which means that the variable Tourist Attraction partially influences the variable Interest in Visiting. In a simple linear regression test, it was also stated that the Tourist Attraction variable was significant and had a positive
effect on the Interest in Visiting variable. The results of the coefficient of determination test show that the Tourist Attraction variable has an influence on the Visit Interest variable by 61.4%. Meanwhile, the remaining 38.6% was concluded by other separate factors. The researcher's suggestion is to re-maintain Kampoeng Organik Jambi and carry out routine maintenance on existing facilities and amenities. Apart from that, there is also a need to improve services to visitors so that visitors feel comfortable when revisit to Kampoeng Organik Palmerah Lama Jambi.

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