Laoban Skewers is a Chinese style barbeque restaurant located in Gading Serpong The goal on this study is to determine the effect of store atmosphere on the intention to revisit Laoban Skewers Gading Serpong. The research method used is quantitative, utilizing a questionnaire distributed to 100 respondents as the data collection technique. The collected data was then processed using SPSS. From the research results, it can be seen that the shop atmosphere has the highest average score of 3.56 out of 4, indicating a high response from filling out the questionnaire. Likewise, customer interest in returning, which has an average of 3.65, is also high with the highest value of 4. From the T test, a value of 10,849 indicates acceptance of the hypothesis because it exceeds the specified limit. In addition, the coefficient of determination of 0.546 shows that the store atmosphere influences customer return interest by 54.6%. From these findings, it can be concluded that store atmosphere has a significant influence on customers' interest in returning, providing valuable insight for Laoban Skewers Gading Serpong in improving customer experience and customer retention.

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