Lawang Tourism Village is located in Matur District, Agam Regency, West Sumatra Province. Located approximately 100 km from Padang City, Lawang Village has a very beautiful and diverse natural landscape located at an altitude of 1,250 meters above sea level and is a village that has cold temperatures and high rainfall per year. With a village area of 16.69 km2, it covers a population of 3,972 people. Lawang Village is led by Wali Nagari under the leadership of Franky Putra, S.P.D., and Lawang village consists of 6 Jorong, Jorong Lawang Tuo, Jorong Batu Basa, Jorong Katapiang, Jorong Gajah Mati, Jorong Pabatuangan, and Jorong Buayan. Lawang Tourism Village has the potential to become one of the leading tourism destinations in West Sumatra. The aim of this research is to analyze the potential of tourism in developing Lawang Tourism Village, Matur District, Agam Regency, West Sumatra Province. Data was collected from four data sources interviewed. The research method uses qualitative descriptive methods and SWOT analysis. Based on this research, an analysis of tourism potential in developing tourism was obtained from the attraction elements: natural beauty and culture. By carrying out an analysis (SWOT) to find out what has the potential for tourism in developing the Lawang Tourism Village in Agam Regency

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