Koja Solear Cliffs is a tourist attraction in South Tangerang which offers natural beauty with various attractions provided by the management of Koja Cliffs. This research was conducted to determine the influence of tourist attraction and destination image on interest in returning to Koja Solear Cliffs, Tangerang. The reason this research was carried out was because we wanted to see the attractiveness of the Koja Cliffs and also the views of tourists who had visited this tourist spot. The 4A components which influence tourist interest in returning to visit were also variables studied to see whether the attractiveness and image of the destination existed at Koja Cliffs has fulfilled the wishes and expectations of tourists. This research uses a type of descriptive quantitative research which determines the existence of a relationship between the variables in the research, with 132 respondents who have visited the Koja Solear Cliffs. Data analysis techniques used in this research include validity test, reliability test, descriptive mean analysis test, classical assumption test, determinant coefficient test, multiple linear regression test, F test, T test using the SPSS version 25 program. Based on the results of research conducted using the T test, it shows that the variables of tourist attraction and destination image have a significant effect on interest in returning to Koja Solear Cliffs. The test results from this research show that the variables of tourist attraction and destination image have an influence of 54.4% on interest in returning to visit. The results of the multiple linear regression test show that tourist attraction and destination image have an influence on interest in returning to visit.

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