Author Details

Malae, Friscilla Elsyabeth, Universitas Bunda Mulia, Indonesia

Vol 20, No 2 (2024): Business Management Journal - Articles
Management Strategies to Reduce User Switching Behavior: Analyzing Critical Factors in Augmented Reality Technology Usage in E-commerce
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BUNDA MULIA PRESS
PROGRAM STUDI MANAJEMEN
Lantai 3, Ruang Akademik Program Studi Manajemen - Universitas Bunda Mulia
Jl. Lodan Raya No. 2, Ancol – Jakarta Utara 14430, Indonesia
Telp: +62 21 692 9090 ext.1364
Email: tannia@bundamulia.ac.id

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BUSINESS MANAGEMENT JOURNAL

Author Details

Malae, Friscilla Elsyabeth, Universitas Bunda Mulia, Indonesia