Rethinking disability empowerment:Inclusive communication management in arts-based social entrepreneurship

Lusy Mukhlisiana, Nayla Ramadhanisa, Khansa Dei Nabila, Indi Aires Firdaus

Abstract


Indonesia’s 22.5 million persons with disabilities face multilayered exclusion, such as physical, communicative, attitudinal, and systemic, resulting in low labor force participation (49,2%). While social entrepreneurship has emerged as a strategic mechanism for inclusive participation, the specific role of communication management in art-based disability empowerment remains underexplored, creating a critical gap between theory and practice. A qualitative multiple case study was conducted at two Bandung-based social enterprises. Tab Space (technology-oriented, providing platforms for artists with disabilities) and PUKA (culturally-oriented, adapting traditional Sundanese arts for diverse disabilities), from February to July 2025. Data were collected through in-depth interviews, participatory observations, and focus group discussions with 10 informants. Data analysis was done using thematic analysis with the help of NVIVO 15 software. Analysis identified two core dimensions: Brand Awareness (175 coding references), dominated by Brand Recognition (39%) and Brand Recall (34%); and Communication Management (98 coding references), led by Interpersonal Communication (36%) and Competence (25%). PUKA employs a “product-first” strategy, while Tab Space adopts a “personal-adaptive” approach. Multi-level challenges were identified, spanning microsystem emotional dynamics to macrosystem cultural stigma. The study introduces the Integrated Model of Inclusive Communication for Social Entrepreneurship (IMCSE), synthesizing asset-based communication, multi-level engagement strategies, and a paradigm shift from charity-based to rights-based communication, social entrepreneurship theory, and disability studies within the Indonesian art context. IMCSE recognizes people with disabilities as equal partners in the inclusive social entrepreneurship ecosystem.


Keywords


disabled artists, disability empowerment, IMICSE Model, inclusive communication, social entrepreneurship

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DOI: http://dx.doi.org/10.30813/bricolage.v12i1.9106

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