This study analyzes chronological practices in flash sale activities by digital natives in the Shopee Market Place. Flash Sale is a program that offers price promotions with limited stock and time. Flash sale activities provide a lot of ease of access, especially among young people to meet their needs, but this also has the consequence of media dependence, even to the point where consumers are trapped in simulacra that makes them lose their ability to distinguish between wants and needs. This study uses the nethnography method to collect data related to 3:3 and 4:4 flash sale activities on Shopee in March and April 2024, where the subjects in this study were active Shopee users aged 19-26 years who were involved in the 3:3 and 4:4 flash sale program transactions. The results of the study show that chronological practices carried out by young people in flash sale activities include physical boundaries, mediated reality, totally involuntary war, and end colonization. Research data analysis shows that young people in flash sale activities are in the digital youth category, with dystopian, futurist, and techno-realist types. Flash sale is a dromology or acceleration phenomenon that can control consumer anxiety and give rise to a desire to compete. This group is very vulnerable to being targeted by digital capitalists in creating a space of enjoyment, which is unknowingly fake.

Acn Media. (2020). Riset Snapcart Perilaku Belanja Online Periode Ramadan dan Hari Raya Lebaran 2020. Https://Www.Acnmedia.Id/Riset-Snapcart-Perilaku-Belanja-Online-Periode-Ramadan-Dan-Hari-Raya-Lebaran-2020/.

Ahdiat, A. (2024, January 10). 5 E-Commerce dengan Pengunjung Terbanyak Sepanjang 2023. Https://Databoks.Katadata.Co.Id/Datapublish/2024/01/10/5-e-Commerce-Dengan-Pengunjung-Terbanyak-Sepanjang-2023.

Akhrani, L. A., Nasiha, I. D., & Octaviani, A. (2021, October 7). Analysis of Panic Buying Behavior from Fear of Covid-19 and Citizen Trust. https://doi.org/10.4108/eai.18-11-2020.2311667

Alfisyahr, R., & Devita, L. D. R. (2019). Impact of Brand Image, Country of Origin, and Interpersonal Influences on Purchase Intention. Proceedings of the Annual International Conference of Business and Public Administration (AICoBPA 2018).

Andriyana, A. S., Suparno, & Saptono, A. (2023). The Effect of Flash Sale on Purchasing Decisions: A Theoretical Approach. International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM), 11, 651–658.

Ardiyansyah, B., Kartono, D. T., & Demartoto, A. (2019). Dromologi Dan Era Flash Sale: Tinjauan Geliat Manusia Dalam Cyberspace. Simulacra, 2(2), 115-131.

Badan Pusat Statistik. (2020). Jumlah dan Distribusi Penduduk. Https://Sensus.Bps.Go.Id/Main/Index/Sp2020.

CNBC Indonesia. (2024, April 4). Puncak Big Ramadan Sale, Transaksi Shopee Live Naik 44 Kali Saat Sahur. Https://Www.Cnbcindonesia.Com/Tech/20240404001521-37-528093/Puncak-Big-Ramadan-Sale-Transaksi-Shopee-Live-Naik-44-Kali-Saat-Sahur.

Crombez, J. M. (2015). After the Human: Theory and Sociology in the Age of Fractal Ambiguity, Dromology, and Emergent Epi-spaces . University of Tennessee.

Deboard, G. (2021). The Society Of The Spectacle Guy Deboard (R. Adam, Ed.; First PDF Edition). Unredacted Word.

Evelina, L. W., & Pebrianti, D. E. (2021). Perilaku Konsumtif Bandwagon Effect Followers Instagram Shopee pada Event Flash Sale. Warta Ikatan Sarjana Komunikasi, 4(2).

Glynos, J. (2008). Self-transgressive enjoyment as a freedom fetter. Political Studies, 56(3), 679–704. https://doi.org/10.1111/j.1467-9248.2007.00696.x

Hook, D. (2008). The ‘real’ of racializing embodiment. Journal of Community &Amp; Applied Social Psychology, 18(2), 140–152.

Istiqoma, I., & Effendi, A. Y. (2019, November). Mobile Phone Addiction: Smartphone Usage among Digital Natives With Disabilities In Indonesia. Proceedings of the 2nd International Conference on Strategic and Global Studies (ICSGS 2018).

Kompas.com. (2022, January 29). Shopee atau Tokopedia, Mana yang Juara di Hati Gen Z. . Https://Jeo.Kompas.Com/Shopee-Atau-Tokopedia-Mana-Yang-Juara-Di-Hati-Gen-z.

Maghfiroh, L., & Prihandono, D. (2019). The Role of Time Availability in Moderating Hedonic Shopping Motivation toward Impulse Buying of Consumer Online at Harbolnas’s Event. Management Analysis Journal, 8(2), 135–145.

Manggarani, C. A., Patiro, S. P. S., Hendrian, & Astuti, T. (2021). How does scarcity promotion elevate consumer aggressivity: an experimental study conducted on students. Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial Dan Humaniora, 233, 322–329.

Mariana, H., & Mulyawan, A. (2024, April 4). Big Ramadan Sale 2024: Shopee Live Jadi Favorit Pengguna, Transaksi Meningkat 44 kaliLipat Saat Sahur. Https://Money.Kompas.Com/Read/2024/04/04/075700926/Big-Ramadan-Sale-2024--Shopee-Live-Jadi-Favorit-Pengguna-Transaksi-Meningkat.

Martaleni, M., Hendrasto, F., Hidayat, N., Dzikri, A. A., & Yasa, N. N. K. (2022). Flash sale and online impulse buying: Mediation effect of emotions. Innovative Marketing, 18(2), 49–59. https://doi.org/10.21511/im.18(2).2022.05

Minanto, A. (2018). Kota, Ruang, Dan Politik Keseharian: Produksi Dan Konsumsi Ruang Bersenang-Senang Dalam Geliat Yogyakarta. Jurnal Komunikasi, 13(1), 41–56.

Møller, J. S. (2023). 'One is allowed to show the reality’: The creation of panoptic structures in social media communication. Language in Society, 53(5), 1–28.

Morgan, T., & August, L. P. (2016). An Illustrated Guide to Guy Debord’s ‘The Society of the Spectacle. Https://Hyperallergic.Com/313435/an-Illustrated-Guide-to-Guy-Debords-the-Society-of-the-Spectacle/#:~:Text=Guy%20Debord%27s%20(1931%E2%80%931994),Us%20to%20focus%20on%20appearances.

Nguyen-Van, H., Le-Duy-Duc, T., Nguyen-Duy, A., Pham-Thi-Tra, M., Ho-Ngoc, D., & Le-Hai, A. (2024). Impact of Flash Sale on Impulse Buying on E-Commerce Platforms of Gen Z Consumers in Vietnam. International Journal of Social Science Humanity & Management Research, 3(06). https://doi.org/10.58806/ijsshmr.2024.v3i6n02

Nugroho, H. (2020). Dromologi, Dromokrasi, dan Kontrol: Politik Kecepatan Menurut Paul Virilio. In W. Udasmoro (Ed.), Gerak Kuasa, Politik Wacana, Identitas, dan Ruang/Waktu dalam Bingkai Kajian Budaya dan Media. Gramedia.

Nurudin, N. (2018). Perkembangan Teknologi Komunikasi. Rajawali Press.

Paharizal, R. (2024). Dromologi : Jebakan Teknologi Terhadap Budaya Konsumerisme dan Peningkatan Volume Sampah di Perkotaan. POPULIKA, 12(1), 41–61. https://doi.org/10.37631/populika.v12i1.1223

Pratama, T. A., & Nugroho, H. (2023). Games, Speed Effect dan Dampaknya terhadap Manusia: Dromologi dalam Perkembangan Game Online Mobile MOBA (Multiplayer Online Battle Arena). Jurnal Kawistara The Journal of Social Sciences and Humanities, 13(3), 402–419.

Putra, W. D. (2021). Pengaruh Literasi Ekonomi Dan Literasi Digital Terhadap Perilaku Konsumtif Di E-Commerce Dalam Kalangan Mahasiswa Di Depok Pada Masa Pandemi Covid-19. . Politeknik Negeri Jakarta.

Revila, S. (2019). Film The Matrix dan Paham Dalam Masyarakat Cyberspace. Shaut Al Maktabah: Jurnal Perpustakaan, Arsip Dan Dokumentasi, 11(1). https://doi.org/10.15548/shaut.v11i1.128

Rohman, D., Triana, I., Lestari, N. A., Hanita, R., Rozak, R. W. A., & Mulyani, H. (2023). Analisis Impulse Buying Mahasiswa Pada Flash Sale dan Gratis Ongkir Shopee: Keinginan atau Kebutuhan? Jurnal Ecogen, 6(2), 156. https://doi.org/10.24036/jmpe.v6i2.14510

Rosario, A. B., Sotgiu, F., Valck, K. De, & Bijmolt, T. H. A. (2016). The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors. Journal of Marketing Research, 53(3), 297–318.

Saebah, N., & Layaman, L. (2020). Pengaruh Promosi Gratis Ongkir Terhadap Impulse Buying Dengan Flash Sale Sebagai Variable Intervening Pada E-Commerce Shopee. Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan, 11(1), 13–20. https://journal.ikopin.ac.id

Sari, D. P. (2022). Pengembangan Netnografi Pada Era Metaverse. Jurnal Akrab Juara, 7(3), 12–22.

Shi, S. W., & Chen, M. (2015). Would You Snap Up the Deal? A Study of Consumer Behaviour Under Flash Sales. International Journal of Market Research, 57(6), 931–957.

Sosianika, A., & Juliani, N. (2017). Studi Tentang Perbedaan Perilaku Pembelian Impulsif Berdasarkan Karakteristik Konsumen. Sigma-Mu, 9(1), 9–18.

Sun, H., & Thorsten, T. (2022). Scarcity in today´s consumer markets: scoping the research landscape by author keywords. Management Review Quarterly, 74(1), 93–120.

Sundjaja, A. M., Arisanto, G. V., & Fatimah, S. (2020). The Determinant Factors of E-Commerce Usage Behavior During Flash Sale Program. CommIT (Communication & Information Technology) Journal, 14(2), 65–72.

Syamsuri, S., Farizi, M., & Khotimah, H. (2022). Digitalization of the Economy and the Cultural Impact of Consumption in Modern Society: A Review from Al-Syaibanī’s Perspective. Dinar: Jurnal Ekonomi Dan Keuangan Islam, 9(2), 59–72. https://doi.org/10.21107/dinar.v9i2.17918

Umnconsulting.id. (2021). Report of Gen Z’s Lifestyle And Consumpting Habits 2021. Https://Umnconsulting.Id/.

Usadi, M. P. P., Dwinata JS, I. P. W., & Wibawa, I. W. S. (2023). What Factors Stimulate Impulse Buying? A Study on Live Commerce Users. In Jurnal Ekonomi Manajemen dan Bisnis (Vol. 24, Issue 1).

Widiaputri, R. (2018). KONSTRUKSI SOSIAL KONSUMEN MENGENAI PLATFORM BELANJA ONLINE SHOPEE (Pola Konsumsi pada Mahasiswi Milenial Surabaya). Jurnal IR-Perpustakaan Universitas Airlangga.

Wulandari, A., Wahyuni, D. P., & Nastain, M. (2021). Minat Beli Konsumen: Survei Terhadap Konsumen Shopee di Yogyakarta. Journal Of Media and Communication Science, 4(3), 123–134.