ANALISIS PENGGUNAAN METODE RETORIKA DALAM BAHASA IKLAN MAKANAN DAN OBAT OBATAN SERTA PENGARUHNYA TERHADAP PENGAJARAN BAHASA MANDARIN (浅论食品、药品广告语中的修辞及对语文教学的影响)

Sun Ying

Abstract


The advertising language is a kind of language is very popular in today's society, all kinds of goods need to advertising. In advertising language are also a large number of rhetoric, the use of these rhetoric makes advertising to attract more people, but at the same time, we should also pay attention to some of the character and the word. This paper discusses the rhetoric of food and drug advertising language, advertising language and its influence on the Chinese language teaching of middle school and teachers towards the advertising language attitude and other aspects.

Keywords


food and drug; advertising language; rhetoric; influence; attitude

Full Text:

PDF

References


刘洁.广告语言的修辞分析［J］.云南师范大学，2006.

中华人民共和国第八届全国人民代表大会常务委员会第十次会议《中华人民共和国广告法》[D].北京，1994.10.27.

《语文课程标准》.北京师范大学出版社．2001年7月.第2页．

《语文课程标准》.北京师范大学出版社．2001年7月.第1、2页 .

叶蜚声、徐通锵.语言学纲要(修订版)[M].北京：北京大学出版社，2010.

黄伯荣、廖序东.现代汉语（增订四版）[M].北京：高等教育出版社，2007.

邵敬敏.现代汉语通论[M].上海：上海教育出版社，2001.

邵敬敏.广告实用写作[M].上海：华东师范大学出版社，1991.


Refbacks

  • There are currently no refbacks.